Paul Debeunne
Paris
Summary
Amazon-focused e-commerce specialist with over four years of experience driving profitable growth for brands across Europe and U.S. Demonstrated expertise in orchestrating end-to-end Amazon operations. Proficient in data analysis, margin enhancement, and strategic planning, managing catalogs exceeding 1500 ASINs and annual revenues reaching €5M, delivering customized growth strategies aligned with brand objectives.
Overview
5
5
years of professional experience
1
1
Certification
Work History
Consultant E-Commerce Amazon - CDI
Bizon
07.2024 - Current
- Managed complete Amazon ecosystem, overseeing €5M revenue and 1500+ ASINs through FBA/FBM, Buy Box, and compliance.
- Optimized product content including A+ pages, titles, images, descriptions, SEO, and backend keywords.
- Executed Amazon Ads campaigns for Sponsored Products, Brands, and Display formats.
- Conducted strategic audits with tailored recommendations for sales, SEO, visuals, and media.
- Developed and implemented e-commerce strategy for Amazon with regular client support.
E-Commerce Manager Amazon - CDI
THE G-LAB
09.2022 - 07.2024
- Drove e-commerce strategy across Europe, resulting in double-digit revenue growth and enhanced profitability.
- Developed optimized marketing content, including A+ pages and brand stores, to increase visibility and conversions.
- Managed Amazon Marketing Services campaigns with annual budget of 350k€, optimizing promotions for events such as Black Friday and Prime Day.
Traffic Manager - Alternance
THE G-LAB
09.2020 - 09.2022
- Created, managed, and optimized Amazon Ads, Google Ads, and Facebook Ads campaigns across five countries.
- Analyzed performance metrics to enhance ROI and optimize bidding strategies.
- Managed promotions effectively to drive engagement and increase conversions.
- Generated campaign reports with strategic recommendations based on data insights.
Education
MBA - Digital Marketing & Data Analytics
IIM - Institut De L'Internet Et Du Multimédia
Paris01.2022
BBA - Digital Marketing
Kedge Business School
Bordeaux01.2020
High School Diploma -
Lycée Jean-Pierre Vernant
Sevres01.2017
Skills
- E-commerce strategy
- SEO optimization
- Market analysis
- Project management
- Team collaboration
- Amazon PPC advertising
Certification
- Amazon Ads
- Google Ads
Languages
Français - Langue maternelle, Anglais - Bilingue - TOEIC C2, Allemand - Notions - A2
Languages
French
First Language
English
Proficient (C2)
C2
German
Elementary (A2)
A2
Timeline
Consultant E-Commerce Amazon - CDI
Bizon
07.2024 - Current
E-Commerce Manager Amazon - CDI
THE G-LAB
09.2022 - 07.2024
Traffic Manager - Alternance
THE G-LAB
09.2020 - 09.2022
MBA - Digital Marketing & Data Analytics
IIM - Institut De L'Internet Et Du Multimédia
BBA - Digital Marketing
Kedge Business School
High School Diploma -
Lycée Jean-Pierre Vernant
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