Summary
Overview
Work History
Education
Skills
Websites
Affiliations
Accomplishments
Languages
Timeline
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XINGZHE LI

XINGZHE LI

Paris

Summary

With a great passion of beauty industry and passion for grass-roots, I am eagerly to have an internship in L'Oréal.

Passionate and results-oriented marketing professional specializing in the luxury division. With a keen understanding of the unique nuances of luxury branding and consumer behavior, I have a demonstrated track record of developing and implementing highly effective marketing strategies that elevate prestigious brands in the market. Proficient in creating bespoke campaigns that resonate with discerning clientele, I excel in leveraging both traditional and digital channels to enhance brand visibility and drive revenue growth. My strategic approach, coupled with a meticulous attention to detail, ensures that every marketing initiative reflects the sophistication and exclusivity associated with luxury brands. Seeking to bring my expertise and creativity to a dynamic luxury marketing team to further enhance brand prestige and market dominance.

Overview

3
3
years of professional experience

Work History

Assistant of a Chinese influencer

Shopping Mall Co. Ltd.
Daqing Dashang Longfeng
09.2023 - Current
  • Help to monitor her backstage data to see how fans reacted to each issue of vlogs, such as comments.
  • Come up with scripts, discover audience concerns, recommend fashion items, and create interesting content.

Marketing Department Intern

Shopping Mall Co. Ltd.
Daqing Dashang Longfeng
06.2023 - 08.2023
  • Conduct thorough research and gather relevant information
  • Participated in online and offline competitive product analysis
  • Copywrote output of brand concept and identification system
  • Entered the brand market for offline sales.

PR Department Intern

Shopping Mall Co. Ltd.
Daqing Dashang Longfeng
06.2021 - 08.2021
  • Learnt the fundamentals of PR, including writing press releases, media pitching, monitoring media coverage, and event planning
  • Helped to draft press releases, create media lists, and manage social media accounts
  • Researched to understand target audiences, industry trends, and media outlets.

Education

Master of Fashion Management - Fashion Management

IÉSEG
08-2025

Bachelor of Trade Relations Between China And Lusophone Countries - Business Administration And Management

Universidade Politécnica De Macau
Macau
06-2023

Bachelor of Trade Relations between China and Lusophone countries (exchanging studies) - Business Administration And Management

Instituto Politécnico De Leiria
Leiria, Portugal
08-2021

Skills

  • Pack Office (Word, Excel, PowerPoint)
  • Creative
  • Teamwork
  • Fashion Acumen
  • Passion for grass-roots
  • Organization
  • Effective Communication
  • Motivation
  • Critical thinking

Affiliations

  • Host of National Flag Raising Ceremony by Macau School Sector on Youth Day 2023
  • Captain of Mandarin debate team in Macao Polytechnic University during 2021 to 2023

Accomplishments

  • Won the Best debater Award of the 2022 Macau Mandarin Debate Competition.

Languages

Chinese (Mandarin)
First Language
English
Advanced (C1)
C1
Portuguese
Intermediate (B1)
B1
French
Elementary (A2)
A2

Timeline

Assistant of a Chinese influencer

Shopping Mall Co. Ltd.
09.2023 - Current

Marketing Department Intern

Shopping Mall Co. Ltd.
06.2023 - 08.2023

PR Department Intern

Shopping Mall Co. Ltd.
06.2021 - 08.2021

Master of Fashion Management - Fashion Management

IÉSEG

Bachelor of Trade Relations Between China And Lusophone Countries - Business Administration And Management

Universidade Politécnica De Macau

Bachelor of Trade Relations between China and Lusophone countries (exchanging studies) - Business Administration And Management

Instituto Politécnico De Leiria
XINGZHE LI