Jyoti Sekhri
Bordeaux
Summary
Pursuing a full-time role that presents professional challenges and proves my capabilities in the business and marketing end of the Wine Trade. Having an experience of over 16 years in communication and story-telling in the medium of television. Committed to leveraging strategic thinking and communication skills for growing wine exports. About to conclude a six month end-of-study internship in the Export Sales team at Les Vignerons de TUTIAC (Marcillac/Bordeaux).
Overview
20
20
years of professional experience
Work History
Writer & Creative Consultant
Indian Television Industry
05.2005 - 07.2022
- Played instrumental role in creative planning and review sessions, working with resourceful team to elevate quality of content and designs as a creative consultant and advisor
- Handled client communications and led meetings, providing clear direction and consistent updates on content execution progress as a Producer for television series
- Wrote and edited high-quality content and visually impactful programs under deadline pressure with exciting, captivating, and authentic approach as a Fiction television series writer for over 12 years
- Oversaw technical production and implementation of online creatives as a Creative Director with Pratilipi FM, an online OTT platform with over 2 million listeners
Producer
Zee Punjabi
01.2019 - 01.2020
- Created and developed an India-Pakistan cross-border love story set in the 1990s; realized all creatives, produced, and wrote.
- Presented production ideas and determined creative scenarios for production and delivery.
Harvest Intern
Bernard Magrez - Chateau La Tour Carnet
06.2023 - 10.2023
- Contributed to the project 'Le Collection' exploring alternate grape varieties in preparation for climate change
- Participated in vineyard and cellar work for the harvest; responsibilities included winemaking, i.e. harvest reception, processing, density controls, inoculation and alcoholic fermentation of more than 70 grape varieties.
- Assigned with berry counting and maturity control exercises in the "Le Collection" plots. The plots for the research included grape varieties such as Marselan, Nero D'avola, Clairette, Ariloba and Altesse amongst others.
- Actively participated in vineyard work and cellar work at the dynamic time of harvest
Wine Export Sales
Les Vignerons de TUTIAC
06.2024 - 11.2024
- Contributed to developing international markets (India, Sri Lanka), prospecting in English-speaking markets, communicated and negotiated with clients
- Created commercial offers keeping in mind product specificities (Vivino points, Bordeaux Chateau, IGP etc.) and client interest
- Liaised with sales, marketing, and management teams to develop solutions and accomplish shared objectives
- Gathered market intelligence and provided insights to internal teams and management to better understand certain new markets such as India and the United Arab Emirates
- Communicated product quality and market comparisons by creating sales presentations
- Demonstrated company strengths and products to show potential customers benefits and advantages and encourage purchases
- Shall be representing TUTIAC at Pro-Wine India 2024 in November this year.
- Continue to utilize professional social networks to heighten the company profile and engage with new prospects
Education
Bachelor of Mass Media -
Mumbai University
Master of Science in Vineyard and Winery Management -
Bordeaux Science Agro
12.2024
Skills
- Storytelling and Messaging ability
- Trend-spotting and Analytical ability
- Team player with a Result-Oriented approach
- Knowledge of vineyard practicse, vinification and wine marketing
Children
2
Personal Information
- Date of Birth: 07/26/83
- Marital Status: Married
Languages
English
Bilingual or Proficient (C2)
Hindi
Bilingual or Proficient (C2)
French
Beginner (A1)
Timeline
Wine Export Sales
Les Vignerons de TUTIAC
06.2024 - 11.2024
Harvest Intern
Bernard Magrez - Chateau La Tour Carnet
06.2023 - 10.2023
Producer
Zee Punjabi
01.2019 - 01.2020
Writer & Creative Consultant
Indian Television Industry
05.2005 - 07.2022
Bachelor of Mass Media -
Mumbai University
Master of Science in Vineyard and Winery Management -
Bordeaux Science Agro
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