Business Development, category management, analytics

• Lead new sales initiatives
• Enhance execution performance by leveraging data-driven insights
• Coordinate clusters and KAMs to optimize the best portfolio and executions
• Support system strategy & operational planning
• Empower innovation and capability building

BU : Streamers and Creators solutions

• Identify and onboard high potential partners to drive the expansion of our strategy
• Own the sales performances of the selected accounts
• Build, monitor, execute and scale new product launches, promo and marketing activities

• Handle the Business Intelligence team (2 people)
• Analyse the weekly data / performance and reports including new Vertuo Next launch
• Revamp promotional plan with marketing team to enhance campaign effectiveness
• Build the strategic annual plan with stakeholders (internal / external)

• Drive revenue growth GMV, market share expansion, and profitability across assigned product categories, in line with the company’s commercial and marketing strategy
• Define and strengthen the value proposition through brand positioning, price range, and channel-specific services (CES, HM)
• Analyze products performances, negotiate business plans with global teams, and recommend actionable growth drivers
• Monitor market trends, competitive activities, and retail developments, including new product launches, innovations, and strategic initiatives
• Contribute to tender processes and develop customer specific promotional plans, in collaboration with Key Account Managers
• Coordinate the pre-launch and launch of the company’s first direct-to-consumer (DTC) online product

IT/Office & Telecom

• Partnership manager for specialized professional chains
• Recruitment of key wholesale distributors to build and expand our sell-in panel

DIY & Gardening / babycare

• KAM for gardening retailers and babycare specialists
• Contribute to annual contract renegotiations with C level, directors
• Developt and commercialize to our new Total Store Report – Gardening

• Strengthen partnerships through business presentations and data-driven growth opportunity assessments, covering GMV and volume performance, market share, distribution, A/B brands, product assortment, and pricing
• Provide market analyses, performance reviews, and executive summaries to support marketing and commercial decision-making
• Develop long-term relationships with prospective partners through competitive intelligence and regular follow-ups
• Contribute to our business unit targets by selling panel data and GfK analytics solutions

Managed €7 Millions yearly revenue, led a team of 5 (13th out of 146 total stores : ranking +2 within 2 years)