Zoya Fatima Medina
Durham,United Kingdom
Summary
Seasoned professional with focus on digital marketing, leveraging diverse skill set in SEO, content creation, and campaign management. Drive brand growth and engagement through data-driven campaigns and innovative marketing techniques. Excel at crafting compelling narratives and optimising online presence to boost customer acquisition and retention.
Overview
5
5
years of professional experience
4
4
years of post-secondary education
Work history
Editor – The Ustinovian and Pantomath
Ustinov College
Durham, United Kingdom
2025.10 - 2026.06
- Wrote, proofread and edited articles for The Ustinovian & The Pantomath
- Worked with college management to improve the publications digital & offline presence
Sub-Editor at the Business Desk
The Express Tribune
Karachi, Pakistan
2024.10 - 2025.08
- Published daily reports on “Pakistan Stock Exchange.”
- Edited & proofread 6-8 reports daily, ensuring accuracy & journalistic integrity.
- Created currency & gold standard graphs daily.
- Drafted engaging headings & subheadings, bolstering overall readability.
- Streamlined publication processes for increased efficiency and meet pressing deadlines.
Campaign & UX AM - eCommerce – FMCG
Reckitt Benckiser
Karachi, Pakistan
2022.08 - 2024.04
- Managed Search Engine Marketing & Display advertising.
- Executed major campaigns across eCommerce retailers.
- Optimised user experience - mapped user journeys, designed brand pages, and managed end-to-end eCommerce content creation for all Reckitt Benckiser brands.
- Tracked Key Performance Indicators for all performance-based advertising.
eBusiness Development Executive - Sales - FMCG
Reckitt Benckiser
Karachi, Pakistan
2022.01 - 2022.07
- Managed Sell out for eGrocery & Pharma channels.
- Managed digital campaigns, tracked targets, KPI’s, OLA - Grew the channel by 2.5X.
Sales Trainee – FMCG
Reckitt Benckiser
Karachi, Pakistan
2021.10 - 2022.01
- Tracked Key KPI’s, created sell-out and sell-in reports
Education
MSc. Management (Entrepreneurship) - Management & Marketing
Durham University
Durham, United Kingdom 2025.09 -
BSc. (Hons) - Economics and Political Science
Lahore University of Management Sciences
Lahore, Pakistan 2017.08 - 2021.06
Skills
Digital marketing tools, Data Visualisation & Dashboarding
MS Office Suite (Advanced Excel, Powerpoint, Word)
SPSS
KPI Monitoring & Reporting
Project Management
Business Case Development & Process Optimisation
Stakeholder management, Strategic management
Cross-Cultural Communication
Problem solving, Team collaboration, Adaptability, Time management
EXTRA CURRICULAR
Active participant in the Venture Lab at Durham University
Active participant in the Durham Yoga & Pilates Society
Member of the Hum Aahang society at Lahore University of Management Sciences (LUMS) which is dedicated to anti-extremism, inter-faith harmony, and the celebration of diversity.
Volunteered at Ujala, assisting specially challenged children.
Languages
English
Fluent
Urdu
Native
Hindi
Fluent
French
Beginner
Gujarati
Intermediate
Accomplishments
Durham Univeristy
Inspiring Excellence Scholarship Awardee
Global Citizenship Programme Scholar
Karachi Grammar School
Kensington Award for English Language & Literature
Timeline
Editor – The Ustinovian and Pantomath
Ustinov College
2025.10 - 2026.06
MSc. Management (Entrepreneurship) - Management & Marketing
Durham University
2025.09 -
Sub-Editor at the Business Desk
The Express Tribune
2024.10 - 2025.08
Campaign & UX AM - eCommerce – FMCG
Reckitt Benckiser
2022.08 - 2024.04
eBusiness Development Executive - Sales - FMCG
Reckitt Benckiser
2022.01 - 2022.07
Sales Trainee – FMCG
Reckitt Benckiser
2021.10 - 2022.01
BSc. (Hons) - Economics and Political Science
Lahore University of Management Sciences
2017.08 - 2021.06