Zineb GDALI, MBA
Summary
Results-driven marketing leader with a proven track record of driving 350% lead growth at Firecell through high-impact SEO and SEM strategies. Expertise in brand transformation, achieving a 130% increase in brand recognition at Smood.ch. Skilled in data analytics, performance marketing, and team leadership, with a strategic mindset that maximizes ROI and fosters cross-functional collaboration. Passionate about scaling brands, optimizing digital acquisition, and leading high-performing teams to success.
Overview
9
9
years of professional experience
1
1
Certification
Work History
Head of Marketing
Firecell
Nice
12.2021 - Current
- Company Overview: B2B, Telecom, Cloud, Private 5G.
- Built and scaled global SEO and paid search (SEA) campaigns, driving 350% year-over-year growth in organic and paid leads across the U.S., Europe, and Asia.
- Transformed a one-page website into a content-rich, lead-generating platform, increasing organic traffic by 534% in one year.
- Led a social media brand awareness strategy across LinkedIn, Twitter, and Facebook, achieving 200% year-over-year growth in engagement.
- Developed and executed an offline marketing strategy, including events, PR, and partnerships.
- Managed a global team of marketing experts, driving collaboration and performance.
Digital Marketing Specialist
Smood.ch
Sophia Antipolis
04.2019 - 01.2021
- Company overview: Tech, Delivery App, B2C, and B2B.
- Developed and executed a brand strategy, increasing brand recognition by 130% in one year.
- Created and optimized Google Ads and sponsored campaigns, driving 120% growth in clicks and conversions within six months.
- Led SEO, SEM, and mobile marketing initiatives, boosting campaign ROI by 200%.
Junior Web Master
SILVERSEA
Monaco
04.2018 - 08.2018
- Company overview: Cruises, B2B and B2C.
- Leveraged big data analytics to generate actionable insights, driving a 25% increase in revenue growth and a 30% improvement in operational efficiency.
- Designed and developed interactive front-end dashboards, reducing reporting time by 40% and enhancing data accessibility for 100+ stakeholders.
Strategic marketing consultant
Artenpik
Lille
04.2016 - 07.2017
- Company Overview: App, AI.
- Delivered data-driven marketing strategies that accelerated brand growth by 200% and optimized ROI by 150%.
Education
MBA -
IAE Graduate School of Management
BBA -
ESC Rennes School of Business
Skills
- Marketing Strategy & Execution
- SEO, SEM & Performance Marketing
- Brand Positioning & Growth
- Data Analytics & ROI Optimization
- Demand Generation & Lead Acquisition
- Brand awareness & Go-to-Market Strategy
- Content Marketing & Storytelling
- Team Leadership
Languages
Fluent in English, French, Arabic, and Korean.
Conversational in Spanish.
Certification
- Google Ads Certification
- Google Digital Garage
- HubSpot Inbound Marketing Certification
Links
- Portfolio: https://shorturl.at/kowOB
- LinkedIn: https://www.linkedin.com/in/zineb-gdali-906576135/
References
References available upon request.
Timeline
Head of Marketing
Firecell
12.2021 - Current
Digital Marketing Specialist
Smood.ch
04.2019 - 01.2021
Junior Web Master
SILVERSEA
04.2018 - 08.2018
Strategic marketing consultant
Artenpik
04.2016 - 07.2017
MBA -
IAE Graduate School of Management
BBA -
ESC Rennes School of Business
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