Yuqian SU
Paris
Overview
8
8
years of professional experience
Work History
E–commerce Operations Specialist
Shenzhen Mengruhu Technology Co., Ltd.
06.2023 - 04.2025
- Analyzed traffic, conversion rates, and sales data to evaluate product performance and identify growth opportunities, contributing to 10% YoY revenue growth
- Built customer segmentation using CRM data and optimized targeting strategies in Amazon Advertising, improving ROI by 8%
- Conducted competitor and market analysis on bestsellers and user reviews to identify competitive risks and untapped opportunities
- Designed and evaluated promotional campaigns using key KPIs such as CTR, CVR, and ACoS
- Managed product portfolio by introducing new items and phasing out low performers based on data trends
Marketing Team Leader
Shenzhen Huanqiu Zhongda Investment Consulting Co., Ltd.
09.2020 - 06.2023
- Led an 8-member team to implement marketing strategies across online and offline channels
- Analyzed social media metrics (views, shares, follower growth) to identify content preferences and improve engagement
- Increased social media conversion rate by 13% through data-informed content planning and campaign adjustments
- Developed and executed online marketing plans including SEO, social media, and video campaigns, monitoring KPIs to track effectiveness
- Organized over 10 roadshows annually to support brand promotion and user acquisition, with performance tracked via audience engagement metrics
European & American Marketing Intern
Wondershare Technology Group Co., Ltd.
07.2017 - 05.2018
- Researched competitor trends and interpreted findings to report conclusions to supervisors.
- Analyzed user journey metrics such as click-through rates and time-on-page to optimize website layout, resulting in a 16% increase in user activity
- Contributed to SEO strategy through keyword research and collaboration with external vendors on bidding strategies
- Used HTML to publish website content and adjust visual layout
- Assisted in influencer marketing projects by selecting creators and profiling audiences to ensure targeting accuracy
Education
Master of Science - Digital Marketing And Data Analytics
Emlyon Business School
Paris12-2027
Bachelor of Arts - French Language And Literature
Shenzhen University
China06-2020
Skills
- Experience in leadership
- Programming & Data: Python (pandas, numpy), SQL
- Analytics & BI: Excel (pivot tables, VLOOKUP), A/B testing, dashboarding, KPI tracking
- Marketing Tools: Amazon Advertising, SEO tools, CRM systems
- Data Analysis Focus: customer segmentation, conversion analysis, ROI optimization, competitor analysis
Languages
English
Advanced (C1)
French
Upper intermediate (B2)
Chinese (Mandarin)
Bilingual or Proficient (C2)
Timeline
E–commerce Operations Specialist
Shenzhen Mengruhu Technology Co., Ltd.
06.2023 - 04.2025
Marketing Team Leader
Shenzhen Huanqiu Zhongda Investment Consulting Co., Ltd.
09.2020 - 06.2023
European & American Marketing Intern
Wondershare Technology Group Co., Ltd.
07.2017 - 05.2018
Master of Science - Digital Marketing And Data Analytics
Emlyon Business School
Bachelor of Arts - French Language And Literature
Shenzhen University