Yolanda González Ochoa

Lead the strategic adaptation of global projects to empower regional teams, transforming insights into high-impact tactics that drive HCP engagement and Med Derm brand differentiation

• Content Creation and Adaptation: Created and adapted high-impact content distributed to markets, with implementation tracking and feedback to enhance future creations.
• Coordination with Global Team: Coordinated with the global team to develop strategies and tactics, subsequently implemented in the markets, such as the Condensed Visual Aid and the new Cibinqo campaign.
• Execution of Key Brand Programs: Drove execution of key brand programs and compliant customer-facing activities, supporting and maximizing current Dermatology portfolio performance.
• Market and Cross-Functional Insights: Generated market and cross-functional insights to inform short- and long-term strategy, identifying local issues and opportunities.
• Budget Management: Accountable for the annual and monthly planning, spending, and controlling of budgets agreed for the brand.

During this time, I have contributed to achieve the digital objectives within the I&I unit:

• Design of branded and unbranded content including GCMA management, Digital Content Factory & Health Authorities Submission.
• Design and execution of the release plan for Sidekick APP, RA patients program.
• Implementation tracking in Spain, both the PAG and the APP supplier.
• CEP Program Owner for the Customer Journey, AR HCPs digital preferences surveying Program. GDPR knowledge.
• Design and execution of the selected strategy for content creation and update onto Pfizer Pro Website, from creation to implementation.
• Definition and review of Kpis in order to measure digital campaigns performance.
• Coordination local and global resources related to new and updated tools, platforms, and digital marketing.
• Contribution to ensure the budget-forecast plan. Advanced net sales and P&L knowledge.

Throughout these years, I have supported different BU´s (II, VAC, HOSP) within our company, being my areas of expertise:

• Product life cycle.
• Deep knowledge of gross to net sales process.
• Financial Support to CBLs & Medical team for a correct follow-up of their annual budgets.
• Participation in the design of Annual Operating Plan and high knowledge brand P&L.
• Competitive insights evaluation.
• Product analysis in market.
• Specific action plans depending on the client type and its needs.
• KPI. Sales, expenses and return of actions.
• Along these years, the company appointed me to lead and manage different projects, working along both the local structure and international teams.