YANG Jie
Summary
With 7 years at Alibaba and Meituan, I've specialized in market operations, driving digital transformation in retail. I led initiatives boosting KOL engagement to over 1 million and managed categories to achieve over 30% growth for consecutive months, with promotional efforts resulting in a 180% sales increase. My blend of data analysis and innovative strategy aims to revolutionize retail through technology.
Overview
7
7
years of professional experience
Work History
Overall Strategy| Category Operation
Zero One Digital Tech
Guangzhou
10.2021 - 09.2023
- Led the design and deployment of an IT system enhancing the omni-channel strategy, directly contributing to an 80% sales increase across multiple channels through strategic market expansion and product launches in the health category.
- Spearheaded cross-functional teams in digital transformation initiatives, driving traditional retail towards a data-driven model, resulting in significant market presence and sales growth.
- Conducted data analysis for system optimization, identifying trends and executing preemptive marketing strategies that achieved a sales boost of nearly RMB 1 million during peak seasons.
Category Operation
Meituan Maicai
05.2020 - 05.2021
- Led category operations for drinks, snack foods, and non-food items, achieving a 30% increase in GMV for five consecutive months, with a peak monthly growth of 50%.
- Orchestrated marketing initiatives and standardized product strategies that elevated standardized product sales from 18% to 23%, including a successful drinks festival campaign that boosted per-customer spending by RMB 3.7 and increased sales output by 180%.
- Utilized data analytics to refine category strategies across various sales channels, enhancing drink sales by 28% during the Double 11 shopping festival.
- Developed and executed a successful model for popular product creation, optimizing site positioning and implementing price subsidies, leading to the formation of a standard operating procedure (SOP) for regional promotion after successful trials.
Online and Content Operation
Freshippo
11.2017 - 05.2020
- Directed comprehensive content strategy for WeChat and Freshippo app, achieving top 3 national content display rankings for 5 months. Expanded influencer network to 100+ with a 10M+ follower base, boosting brand engagement.
- Orchestrated key brand events, including partnerships with governmental and international entities, enhancing brand visibility.
- Managed 1,000+ community operations, driving a 20% increase in user base and a 30% increase in engagement, significantly contributing to a 78% sales uplift for key categories.
- Led online operations across Taobao, TMALL, and ELEME, resulting in a consistent GMV growth for 5 months, a 40% sales increase during key festivals, and a significant expansion in new user acquisition.
Regional Director
Guangzhou WeiMeiZi Industrial Co., Ltd.
05.2016 - 06.2017
- Spearheaded the Leiyang distributor program, boosting KA channel sales from 15% to 38% and increasing SKU share to 10% through strategic outlet and channel management.
- Orchestrated key marketing initiatives, like the "Saky oral health" campaign, enhancing brand visibility and consumer engagement.
- Mentored promotion specialists in retail strategy, leading to successful product launches and marketing events, including a major oral health conference with 4,000 attendees.
Education
Master of Science - Digital Marketing And Artificial Intelligence
SKEMA Business School
03-2025
BBA - Marketing
Hunan International Economics University, China
China06.2016
Skills
- Technical Skills：Microsoft Office, Photoshop, X-mind,Python、Powerbi
- Data Analysis & Decision Making
- Strategic Marketing & Planning
- Event Planning & Management
- Project Leadership & Training
Skills Hobbies
Mandarin (native), English (fluent), Microsoft Office (Excel, PowerPoint, Word), Photoshop, Adobe Premiere, x-mind, singing, reading
Languages
china
First Language
English
Upper Intermediate (B2)
B2
French
Beginner
A1
Timeline
Overall Strategy| Category Operation
Zero One Digital Tech
10.2021 - 09.2023
Category Operation
Meituan Maicai
05.2020 - 05.2021
Online and Content Operation
Freshippo
11.2017 - 05.2020
Regional Director
Guangzhou WeiMeiZi Industrial Co., Ltd.
05.2016 - 06.2017
Master of Science - Digital Marketing And Artificial Intelligence
SKEMA Business School
BBA - Marketing
Hunan International Economics University, China
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