Yana Baev
IFM graduated Alumni
Courbevoie
Profil professionnel
Graduating from the Institut Français de la Mode, I have cultivated a deep understanding of the luxury market dynamics through my professional experiences at Chanel and Cartier. These internships sharpened my skills in sales, client relationship management, and merchandising, while sparking a strong interest in data analysis and its impact on strategic brand management.
Eager to enhance my strategic and analytical expertise, I am applying for the Master in Strategic Management or the Master in Marketing at HEC Paris for the September 2025 intake. My ambition is to bridge my creative and managerial background with advanced strategic tools, enabling me to drive impactful decisions in luxury industries and beyond.
Vue d'ensemble
1
1
year of professional experience
2027
2027
years of post-secondary education
Expérience
Sales assistant
Cartier
Galeries Lafayette
2023.09 - 2024.01
- Collaborated on merchandising strategies that improved product visibility and sales performance
- Monitored sales trends and customer preferences using data tracking tools for inventory and marketing insights
- Participated in feedback sessions to optimize sales strategies and boost customer engagement
Fashion Advisor
Chanel
2023.05 - 2023.08
- Assisted clients with styling and outfit selection, leveraging knowledge of product lines and trends to enhance their experience
- Participated in training to deepen understanding of brand history and product details for better customer communication
- Monitored sales metrics and customer interactions to identify opportunities for service improvement and increased conversions
Formation
Bachelor -
Ecole supérieure de mode ESG-UQAM
Bachelor - management for fashion and creative industries
Institut Francais de la Mode
2021.01 - 2024.01
Compétences
- French
- English
- Bulgarian
Informations complémentaires
- Brand strategies and storytelling in creative sectors.
- Sustainability: Interest in how luxury companies integrate sustainability into their strategies (ethical fashion, innovative materials).
- Podcasts and books on innovation, marketing, and strategy (e.g., The Business of Fashion Podcast, No Logo by Naomi Klein).
Chronologie
Sales assistant
Cartier
2023.09 - 2024.01
Fashion Advisor
Chanel
2023.05 - 2023.08
Bachelor - management for fashion and creative industries
Institut Francais de la Mode
2021.01 - 2024.01
Bachelor -
Ecole supérieure de mode ESG-UQAM