Yan Wu
Nice
Vue d'ensemble
2
2
Languages
5
5
years of post-secondary education
4
4
years of professional experience
Expérience
Operation & Marketing Specialist | Department of Media Planning
Xinjian Culture Group (Chinese History & Art Media Studio)
2024.09 - 2025.06
- Social Media Marketing: Analyzing audience preferences to execute differentiated distribution strategies, expanding audience engagement by 400% on Xiaohongshu (from 5K to 20K), while also growing the Bilibili and Douyin communities by 8.5% and 210% respectively, through targeted content localization.
- Oversaw Taobao store operations, including product listing, SKU curation, and page design, resulting in 15% improvement in click conversion rates and driving total sales of ¥150000 (≈€18209).
- Conducted systematic research on Song Dynasty history, analyzing classical texts, paintings, and perfumery techniques. Identified core aesthetic of Song-style fragrance and translated historical context into modern olfactory narrative framework for content creation and product concept development.
Marketing Intern | Department of Marketing
Go Marketing (Full-Service Australian Marketing & Design Agency)
2023.11 - 2024.04
- Conducted in-depth brand and competitor analysis of Australian natural skincare brand Grand Nature, examining origin, philosophy, product line, and market positioning. Researched competitors like Jurlique and Sukin, curating a column analyzing scent profiles to enhance understanding of olfactory identity in brand storytelling and consumer connection.
- Conducted market research to identify target audience preferences.
- Assisted in creating marketing content for social media campaigns.
- Collaborated with design team on promotional materials and branding strategies.
- Participated in Christmas-season store setup, including ambient decoration, in-store display design, promotional stand placement, and product photography, contributing to an engaging shopping experience.
Social Media Marketing Intern | Social Media Department
Artefact (Global Consulting Firm specializing in Data, AI & Digital Transformation)
2021.02 - 2021.04
- Brand Operations: Managed daily content for Dior's official accounts in China, from topic planning and copywriting to publishing. Authored campaigns for Dior fragrances (J'adore Muse, Toile de Jouy Limited Edition, Eden-Roc), generating over 60,000 reads across platforms.
- Created engaging content for various social media platforms to attract audience interest. for social media platforms to enhance brand visibility.
- Managed daily social media postings and scheduled content for optimal engagement.
- Analyzed audience insights to inform content strategy and improve user interaction.
- Competitive Analysis: Analyzed digital marketing strategies of Chanel, Hermès, Louis Vuitton, YSL, and Gucci, assessing content strategies, visual layouts, user interactions, and viral content patterns across platforms.
Formation
Master of Science - Management of Flavor and Fragrance Industry
université côte d'azur
Nice 2026.09 - Current
Master of Arts - Fashion Management
University Of Southampton
Southampton 2022.09 - 2023.09
Bachelor of Fine Arts - Fashion Design and Fashion Communication
Shanghai University Of Engineering Science
Shanghai 2017.09 - 2021.06
Compétences
- Social media marketing
- Content creation
- Content localization
- Digital Marketing Tools
- Brand management
- Research
- MS office
- Critical thinking
Language
Chinese (Mandarin)
NATIVE LANGUAGE
English
Working proficiency
EXTRACURRICULAR EXPERIENCE
Notes Shanghai 2025AW
- Guided visitors through the ?Christmas Warmth? section, creating an immersive storytelling experience that connected fragrance with spatial design. Introduced four featured brands (Trudon, Caron, Xerjoff and 4711) by helping visitors interpret how scent evokes the warmth and intimacy of home.
Shanghai Flavor Research Institute
- Completed systematic professional training covering essential oil extraction, formulation techniques, fragrance family classification, and sensory evaluation. Acquired comprehensive understanding of fragrance composition and balance through hands-on practice
Insight Fashion Lab — WeChat Official Account on Fashion and Design
- Authored analytical essays examining films through the dual lens of costume design and olfactory aesthetics, exploring how visual and scent-related elements co-shape narrative atmosphere, character identity, and emotional expression
Chronologie
Master of Science - Management of Flavor and Fragrance Industry
université côte d'azur
2026.09 - Current
Operation & Marketing Specialist | Department of Media Planning
Xinjian Culture Group (Chinese History & Art Media Studio)
2024.09 - 2025.06
Marketing Intern | Department of Marketing
Go Marketing (Full-Service Australian Marketing & Design Agency)
2023.11 - 2024.04
Master of Arts - Fashion Management
University Of Southampton
2022.09 - 2023.09
Social Media Marketing Intern | Social Media Department
Artefact (Global Consulting Firm specializing in Data, AI & Digital Transformation)
2021.02 - 2021.04
Bachelor of Fine Arts - Fashion Design and Fashion Communication
Shanghai University Of Engineering Science
2017.09 - 2021.06