Will King
Summary
An experienced paid media professional with a track record of success in both agency and in-house settings, and confident in my ability to help drive business growth through effective digital strategies. An organised and dependable candidate successful at managing multiple priorities with a positive attitude.
Overview
7
7
years of professional experience
17
17
years of post-secondary education
4
4
Certifications
Work History
Head of Technical (Freelance)
YBA PCC
11.2023 - Current
- In November last year, moved into Head of Technical position at YBA PPC.
- Created and actioned strategy to establish comprehensive in-house tech division.
- Initiative aims to reduce costs by minimising reliance on external contractors and increase revenue by £1M.
- MRR increased by 50% and client counts from 80 to 125 since becoming Head of Technical by reducing churn.
- Self-motivated, with a strong sense of personal responsibility
Paid Media Consultant (Freelance)
YBA PCC
03.2023 - 11.2023
- In 2023, switched to working as a full-time freelance marketer, following a successful tenure at SimpliSafe. This transition also facilitated my relocation to Edinburgh.
- 65 SME-size clients from YBA PPC. Established strong client relationships, increased client retention, and enhanced overall client satisfaction by implementing tailored PPC strategies.
- Performed in-depth market research and data analysis to optimise campaigns, leading to increases in ROI for many clients.
Senior Paid Media (Contract)
SimpliSafe
11.2022 - 04.2023
- Sought new in-house challenge and joined Paid Media team of home security technology company.
- Developed and implemented comprehensive paid media strategies across Google Ads, Microsoft Ads, Meta, and Display platforms, resulting in a 30% increase in ROI.
- Conducted regular in-depth analyses of campaign performance, identifying optimisation opportunities and adjusting campaigns to achieve a 20% reduction in CPA.
- Collaborated daily with cross-functional teams to align paid media efforts with overall marketing and business strategies.
- Managed budgets effectively, tracked and reported on campaign performance, and provided recommendations for continuous improvement.
Senior Digital Account Manager
LOCALiQ
12.2021 - 11.2022
- Successfully managed a portfolio of PPC, Display and Social campaigns for B2C & B2B businesses in several sectors, with some accounts worth £150,000 per month
- In addition to cultivating strong client relationships, I also onboarded new clients and optimised campaigns for optimal performance.
Self Employed
Just For Good
08.2021 - 03.2022
- Took the opportunity to work independently for a short period, a long-held goal. Motivated by the challenging year, committed to supporting charitable and non-profit organizations making a positive impact.
- For over six months, worked with various organizations, including a community LGBT radio station amplifying the voices of underrepresented groups and a homeless charity providing food and warmth to those in need in Brighton.
Account Manager
Sopro
06.2020 - 08.2021
- During the pandemic, joined the company and supported a portfolio of new and existing clients, building strong relationships and ensuring each client achieved a positive return on investment through onboarding to campaign optimization.
- After just over a year, decided to leave the business and pursue freelancing opportunities.
Junior Digital Marketing
RedBox Marketing
11.2019 - 06.2020
- Marketing agency
BD & Marketing Executive
iWantGreatCare
12.2018 - 11.2019
- Healthcare review company
Business Development & Marketing Intern
Kollketiv
06.2018 - 08.2018
- Marketing consultancy (British Council Internship)
Social Enterprise Volunteer
Balloon ICS
07.2017 - 09.2017
- In the summer of 2017, I volunteered with Balloon ICS, a UK AID organisation We worked closely with promising entrepreneurs in East Africa to imagine, test and grow exciting businesses that challenge the status quo.
Education
BA Business Administration with Marketing - Marketing
University of Greenwich
04.2001 - 04.2018
A Levels - undefined
Chipping Norton Sixth Form
Skills
Teamwork and Collaboration
Search engine marketing
Google Ads Expertise
Performance Analysis
Conversion tracking
Cross-Channel Integration
Keyword optimization
Performance Coaching
Influencing skills
Operational Excellence
Certification
Google Ads Search Certification, 2024
References
References available on request
Timeline
Head of Technical (Freelance)
YBA PCC
11.2023 - Current
Paid Media Consultant (Freelance)
YBA PCC
03.2023 - 11.2023
Senior Paid Media (Contract)
SimpliSafe
11.2022 - 04.2023
Senior Digital Account Manager
LOCALiQ
12.2021 - 11.2022
Self Employed
Just For Good
08.2021 - 03.2022
Account Manager
Sopro
06.2020 - 08.2021
Junior Digital Marketing
RedBox Marketing
11.2019 - 06.2020
BD & Marketing Executive
iWantGreatCare
12.2018 - 11.2019
Business Development & Marketing Intern
Kollketiv
06.2018 - 08.2018
Social Enterprise Volunteer
Balloon ICS
07.2017 - 09.2017
BA Business Administration with Marketing - Marketing
University of Greenwich
04.2001 - 04.2018
A Levels - undefined
Chipping Norton Sixth Form