Summary
Overview
Work history
Education
Skills
Timeline
Generic

Washington Kinya

Nairobi,Nairobi

Summary

Accomplished professional with a strategic vision and expertise in stakeholder and change management, communication, and financial acumen. Demonstrates leadership in team development and cross-functional collaboration, leveraging data-driven decision-making to drive business success. Skilled in executive communication, media management, and crisis communication, with a focus on digital strategy and brand reputation. Committed to innovation, integrity, and achieving high-impact results while navigating complex business environments.

Overview

17
17
years of professional experience
4
4
years of post-secondary education

Work history

General Manager, Corporate Planning & Comms

CFAO Mobility Kenya
Nairobi, Nairobi
04.2024 - Current
  • Developed and maintained long-term strategic plan aligned with organizational mission and goals.
  • Led annual and medium-term corporate plans, integrating financial and market trends.
  • Collaborated with senior leadership to define priorities, initiatives, and KPIs.
  • Analysed market trends and internal performance to identify opportunities and risks.
  • Monitored implementation of strategic initiatives across departments; tracked progress against KPIs.
  • Prepared and presented performance reports to executive leadership regularly.
  • Supported budgeting process by aligning financial planning with strategic priorities.
  • Oversaw execution of strategic projects and transformation initiatives.

Author

Self Published
Nairobi, Nairobi
04.2017 - Current

Washington writes inspirational books. His maiden book IT'S ABOUT TIME - Your blue print for effective time management has been sold in Kenya, Africa and the world.

He has also authored ' It's About God's Promises'

You can get yourself a copy of any of his books at Jumia.co.ke and have it delivered to your door step.

Corporate Planning Manager

CFAO Motors (Formerly Toyota Kenya)
Nairobi, Nairobi
05.2021 - 03.2024
  • Coordinated development of strategies aligned with CMK vision and best practices.
  • Issued annual management focus to consolidate mid-term plans and prioritise key areas.
  • Provided guidance in mid-term plan reviews, ensuring timely Hoshin and action plan setting.
  • Developed initiatives, implemented approved proposals, and reported achievements to executives.
  • Led policy and procedure development to enhance performance management efficiency.
  • Managed TQM Quality Management System, ensuring compliance with ISO 9001 and legal standards.
  • Conducted Continuous Improvement activities including Kaizen planning, 5S audits, and process mapping.
  • Oversaw internal communication strategies to advance company goals with stakeholders.

Project Manager

CFAO Kenya Limited
Nairobi, Nairobi
08.2018 - 04.2021
  • Planning Project Resources: Definition of project scope and objectives, involving all relevant stakeholders and ensuring overall feasibility.
  • Assembling and Leading Project Team: Assign project team members tasks and give them the necessary tools to achieve project objectives. Monitor performance by using deadlines and
  • Coordinate internal resources and third parties/vendors for the flawless execution of projects
  • Develop a detailed project plan to monitor and track program
  • Measure project performance using appropriate tools and techniques and report and escalate to management as needed

Manager, Sales Planning

Toyota Rwanda Limited
Nairobi, Nairobi
06.2017 - 07.2018
  • Developed annual vehicle sales targets as NENKEI, alongside sales and profit plans on OB/RB.
  • Enhanced sales processes through execution of strategic action plans.
    Monitored profit and loss for Toyota vehicle sales, including invoicing accuracy.
  • Managed vehicle stocking and costing on INCADEA system.
    Coordinated timely vehicle invoicing and preparation of Electronic Billing Machine receipts.
  • Oversaw stock levels and addressed overdue credit issues proactively.
    Formulated sales strategy based on 4P pillars: product, price, place, promotion.
  • Provided sales training and prepared essential sales tools.

Manager & Projects Coorodinator

Toyota Tsusho East Africa
Nairobi, Nairobi
04.2014 - 05.2017
  • Streamlined order management by handling negotiations, contract preparations, and shipping logistics.
  • Worked alongside finance team on pricing adjustments, quotations, and debt recovery strategies.
  • Developed comprehensive marketing plans through data analysis and creation of promotional materials.
  • Realized project studies assessing legislative impacts while facilitating sales team training sessions.
  • Directed assembly initiatives for Yamaha motorcycles and Hino vehicles, focusing on new factory setups.
  • Evaluated vehicle specifications to maintain quality assurance across product lines.
  • Conducted regular reviews of distributor operations to enhance overall performance.
  • Engaged in non-Toyota business sectors by inspecting a range of motor vehicles.

Branch Manager, South Sudan

Toyota Tsusho East Africa
Nairobi, Nairobi
10.2011 - 03.2014
  • Developed comprehensive business plan for Juba branch while adhering to budget limits.
  • Handled legal aspects including company registration and patent filings alongside contract management.
  • Crafted job descriptions and facilitated recruitment for finance and administrative personnel.
  • Administered payroll processes, ensuring accurate salary disbursement.
    Oversaw maintenance and utilisation of company assets including furniture and equipment.
  • Arranged visitor accommodations, transport logistics, respecting Japanese cultural norms.
  • Established strategic partnership with Toyota to enhance local sales and service capabilities.
  • Directed initiatives for non-automotive project development across South Sudan.

Marketing Coordinator, Toyota

Toyota Tsusho Africa
Nairobi, Nairobi
07.2010 - 09.2011
  • Streamlined order processing, negotiations, and preparation of sales contracts.
  • Collaborated with finance team for accurate pricing and effective debtor management.
  • Conducted market analysis to support annual sales planning and marketing strategies.
  • Executed research projects assessing new legislation's impact on business practices.
  • Reviewed specifications for vehicles to maintain quality assurance standards.
  • Involved in operations of non-Toyota brands like Yamaha motorcycles and Hino buses.
  • Orchestrated quarterly reviews of distributor performance and operational efficiency.
  • Enhanced relationships with clients and stakeholders to promote business growth.

Resident Account Developer, CocaCola

Nairobi Bottlers Limited, CocaCola SABCO
Nairobi, Nairobi
10.2008 - 06.2010
  • Cultivated relationships by visiting customer locations for timely deliveries and complaint resolution.
  • Administered asset distribution including coolers and other branded items.
  • Created orders while actively promoting new products to customers.
    Led route sales representatives to ensure efficient coverage and excellent service.
  • Implemented point-of-sale materials such as posters and banners to boost marketing efforts.
  • Arranged for strategic display space for enhanced product visibility in outlets.
  • Guided customers on merchandising practices within display areas.
    Ensured distributors maintained required stock levels to meet sales targets.

Education

Bachelor of Commerce - Managemenr

Catholic University of Eastern Africa
Nairobi, Kenya
08.2004 - 05.2008

Level 2 - Finance and Accounting

Association of Certified Chartered Accountants
Nairobi, Kenya
/2005 - /2007

Skills

1) Strategic vision and execution

2) Stakeholder and change management

3) Communication and presentation skills

4) Financial and business acumen

5) Leadership and team development

6) Data-driven decision-making

7) Executive communication

8) Media and stakeholder management

9) Crisis and risk communication

10) Digital and content strategy

11) Brand and reputation management

12) Leadership and team development

13) Performance monitoring and evaluation

14) Cross-functional leadership

15) Change and project management

Behavioral Competencies

a) Strategic Thinking: Ability to see the big picture, anticipate future consequences and trends, and incorporate them into the organizational strategy

b) Analytical Thinking: Uses data, evidence, and logical reasoning to make decisions, solve problems, and assess strategic options

c) Influence & Persuasion: Effectively communicates ideas and gains support from stakeholders at all levels, including executives, teams, and external partners

d) Change Leadership: Champions and manages change by motivating others, addressing resistance, and aligning communication to support transformation initiatives

e) Collaboration & Stakeholder Management:Builds strong, trust-based relationships across departments and with external partners, encouraging shared ownership of strategic goals

f) Executive Communication: Delivers clear, concise, and impactful messages to senior leadership, board members, and external audiences; skilled in storytelling and framing key messages

g) Decision-Making: Makes timely and sound decisions under uncertainty, balancing risks and organizational priorities

h) Business Acumen: Understands and navigates complex business environments, aligning planning and communication strategies with operational and financial objectives

i) Innovation & Creativity: Introduces new ideas or approaches to planning and communication challenges, fostering a culture of continuous improvement

j) Integrity & Professionalism: Maintains high ethical standards, builds credibility, and upholds the organization's values through transparent and responsible behavior

k) Adaptability & Resilience: Handles pressure, ambiguity, and shifting priorities with composure while maintaining performance and focus

l) Results Orientation: Focuses on achieving key business outcomes and holding self and teams accountable for delivering high-impact results

Timeline

General Manager, Corporate Planning & Comms

CFAO Mobility Kenya
04.2024 - Current

Corporate Planning Manager

CFAO Motors (Formerly Toyota Kenya)
05.2021 - 03.2024

Project Manager

CFAO Kenya Limited
08.2018 - 04.2021

Manager, Sales Planning

Toyota Rwanda Limited
06.2017 - 07.2018

Author

Self Published
04.2017 - Current

Manager & Projects Coorodinator

Toyota Tsusho East Africa
04.2014 - 05.2017

Branch Manager, South Sudan

Toyota Tsusho East Africa
10.2011 - 03.2014

Marketing Coordinator, Toyota

Toyota Tsusho Africa
07.2010 - 09.2011

Resident Account Developer, CocaCola

Nairobi Bottlers Limited, CocaCola SABCO
10.2008 - 06.2010

Bachelor of Commerce - Managemenr

Catholic University of Eastern Africa
08.2004 - 05.2008

Level 2 - Finance and Accounting

Association of Certified Chartered Accountants
/2005 - /2007
Washington Kinya