Wangzi GONG
Paris
Summary
- Multiple brand design & promotion project experience, familiar with social media operation, good at market research and customer/competitor analysis, experienced in event planning and execution
- Good at multi-cultural communication and cooperation, English/French/Chinese as working language, high adaptability, strong learning and execution ability
- Skills: Excel (proficient), PS (proficient), Pr (understanding)
- Certificates: French DALF C1, IELTS 7.0, CHIA
Overview
4
4
years of professional experience
Work History
Branding and Communication
POP UP bar & restaurant
09.2022 - 12.2022
- Develop bar concept from scratch, brainstormed with team members, used questionnaires and other tools to collect market demand for customer profiling and competitive analysis, co-wrote 80+ pages business plan
- Managed POP UP's setup at IPB, communicated and cooperated with venues, suppliers, and chefs , made daily plans and oversaw implementation
- Organized and managed operation of POP UP comprising 12 concept restaurants and one bar, which attracted 700+ customers in two weeks by reservation
- Prepared user experience questionnaires (750 delivered) with fill rate of more than 90% and positive feedback rate of nearly 95%, collected and analyze data to complete new market research report
Branding and Promotion
Accor branding project
01.2023 - 04.2023
- Completed capsule hotel branding proposal from scratch, presented and promoted brand idea at Accor Siège in Paris
- Acted as project team leader and led team to conduct brainstorming, completed market research and gained insights into capsule hotel's development prospect and relative disadvantages in Europe, proposed ideas for localization of capsule hotel in Europe, which were adopted by Accor's innovation department
Customer Experience
Club Med ethnographic project
03.2023 - 03.2023
- Studied interact between workers (G.O.) and customers (G.M.) at Club Med La Rosière, wrote 4 ethnographic fieldworks (each 1500+ words long) on G.M. experience in 5 days, using customer journey map and other tools to measure customer satisfaction and service quality
- Gathered detailed interaction experience between GOs and customers through 1.5 hour interview with F&B department manager, extracted customer needs and improve customer profiles
Mystery Guest
Joe's Seafood consulting project
05.2023 - 06.2023
- Identified components that match/do not match brand concept during customer experience process of Joe's Seafood Las Vegas, wrote 10+ pages customer experience report on Joe's Seafood brand concept
- Sent and pitched report to manager of Joe's Seafood Las Vegas, invited manager to consulting project presentation at University of Nevada, Las Vegas and providing recommendations about improvement in brand consistency
Social Media and Event
Beijing International Photography Week
08.2019 - 01.2020
- Responsible for social media operation and content planning for trends, increased subscription by 1000+, with highest readership of 30,000+ for single article
- Planned and executed activities such as judging sessions, conferences, award ceremonies, etc., responsible for arranging and guiding itinerary of 50+ award winners and jury members in Beijing during 7 days
Education
Master of Science - International Hospitality Management
EM Lyon Business School & Institut Paul Bocuse
Paris, Lyon06.2024
Summer Course - Casino Management
University of Nevada, Las Vegas
Las Vegas06.2023
Bachelor of Science - French & International Relations
Beijing Foreign Studies University (BFSU)
Beijing06.2021
Timeline
Mystery Guest
Joe's Seafood consulting project
05.2023 - 06.2023
Customer Experience
Club Med ethnographic project
03.2023 - 03.2023
Branding and Promotion
Accor branding project
01.2023 - 04.2023
Branding and Communication
POP UP bar & restaurant
09.2022 - 12.2022
Social Media and Event
Beijing International Photography Week
08.2019 - 01.2020
Master of Science - International Hospitality Management
EM Lyon Business School & Institut Paul Bocuse
Summer Course - Casino Management
University of Nevada, Las Vegas
Bachelor of Science - French & International Relations
Beijing Foreign Studies University (BFSU)
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