Sean Caloghiris
Prévessin-Moëns
Summary
A results-driven marketing professional with a decade of experience in Marketing (Research, Innovation, Trade Marketing, Advertising, and Brand Building), I enjoy crafting evidence-based strategies rooted in deep analysis. I thrive on solving complex challenges with both scientific and creative approaches. A natural team player, I take pride in fostering collaboration, sharing knowledge, and supporting colleagues to achieve shared goals. My leadership style is defined by kindness, humility, and a genuine commitment to creating positive, lasting impact in every project I undertake. Always curious and forward-thinking, I am dedicated to staying at the forefront of industry trends to inspire innovation and meaningful progress.
Overview
11
11
years of professional experience
Work History
Director Strategy & Insights, Bodycare & Scenting
COTY
10.2022 - Current
- Driving brand identity and strategy
- Creating and implementing consumer-centric product innovation learning plans
- Pushing geographic expansion strategy
- Identifying and leveraging key consumer trends
- Understanding shopper behavior and identifying retail improvements
- Renovating existing business
- Portfolio optimization
- Sales analysis and market intelligence
Senior Manager CMI, Color Cosmetics
COTY
10.2020 - 09.2022
- Led insights, learnings and validation for the rebranding & turnaround of key cosmetics brands (Rimmel, Max Factor, Manhattan, Bourjois).
- Navigated through times of high uncertainty with low headcount and high workload, demonstrating resourcefulness, resilience, and high adaptation skills to a changing environment.
- Achieved new standards of product concept testing success through focus on consumer-centricity and market understanding.
- Broke divisional records on advertising test scores, enabled by an end-to-end iterative learning process closely collaborating with Creatives and Brand Leads, achieving significant year-on year brand equity increases.
Global Shopper Marketing Manager, Fragrances
COTY
09.2018 - 09.2020
- Led divisional insights and data modelling during the pandemic, creating trends newsletters and sales scenario forecasts informing top management.
- Established fragrance category KPIs with new methodologies to measure shopper behaviour both in-store and online.
- Built Global Fragrances shopper knowledge (US, China, UK, Germany, Spain), deployed to local marketing teams via in-person workshops.
Global Data Analytics Analyst, Fragrances & Skin
COTY
02.2018 - 08.2018
- Produced monthly report on fragrance market & Coty sales performance analysis for top management.
- Conducted key diagnostics and put forward a strategy to gain share in the male fragrance market, presented to the Executive Committee.
- Created strategic quantitative analysis tools for newly acquired brands to monitor performance during key consumption periods.
Consumer Insights Analyst, Haircare
COTY (Wella)
08.2017 - 11.2017
- Analyzed complex datasets with SPSS of multi-market consumer habits & practices studies.
- Synthesized findings into actionable insights, presenting opportunities to brand leaders.
Business Model Implementation Electric Cars
BMW
08.2015 - 12.2015
Regional Sales Operations, Central Eastern Europe
BMW
02.2014 - 07.2014
Education
Management & Strategy
Université De Genève
Geneva, Switzerland2017
Business Administration
University of Bath
Bath, United Kingdom2015
Semester Abroad
Handelshøyskolen BI
Oslo, Norway2014
Baccalauréat Option International
Lycée International De Ferney-Voltaire
Ferney-Voltaire, France2011
Skills
- Brand-building strategies
- Business intelligence
- Omnichannel Marketing
- Consumer Insights
- Data analysis
- Creativity and innovation
- Analytical thinking
- Verbal and written communication
- Coaching and mentoring
- Change management
Languages
English
Bilingual or Proficient (C2)
French
Bilingual or Proficient (C2)
German
Upper intermediate (B2)
Spanish
Elementary (A2)
Timeline
Director Strategy & Insights, Bodycare & Scenting
COTY
10.2022 - Current
Senior Manager CMI, Color Cosmetics
COTY
10.2020 - 09.2022
Global Shopper Marketing Manager, Fragrances
COTY
09.2018 - 09.2020
Global Data Analytics Analyst, Fragrances & Skin
COTY
02.2018 - 08.2018
Consumer Insights Analyst, Haircare
COTY (Wella)
08.2017 - 11.2017
Business Model Implementation Electric Cars
BMW
08.2015 - 12.2015
Regional Sales Operations, Central Eastern Europe
BMW
02.2014 - 07.2014
Management & Strategy
Université De Genève
Business Administration
University of Bath
Semester Abroad
Handelshøyskolen BI
Baccalauréat Option International
Lycée International De Ferney-Voltaire
Similar Profiles
Juan Sebastian CastrillonJuan Sebastian Castrillon
Product lifecycle Management Sr. Manager at CotyProduct lifecycle Management Sr. Manager at Coty
BIAN SHEHADEHBIAN SHEHADEH
Freelance Event Lead at CotyFreelance Event Lead at Coty
Hilary Cordero-SamayoaHilary Cordero-Samayoa
Sales Representative at CotySales Representative at Coty