Summary
Overview
Work History
Education
Skills
Affiliations
Languages
References
Timeline
Generic

Viviane Rodriguez

Paris

Summary

Dynamic marketing professional with a proven track record at Polytechnique Insights, excelling in multichannel campaign development and strategic partnerships. Expertise in Google Analytics and project management, driving significant audience growth and lead generation. Adept at leveraging content marketing to optimize performance and enhance brand visibility.

Overview

8
8
years of professional experience

Work History

MARKETING MANAGER

Polytechnique Insights (online review)
07.2022 - Current
  • Set-up an implementation of the marketing strategy / budget.
  • Development of multichannel marketing campaigns on Facebook/ Instagram, Twitter, and Google Ads.
  • Management and creation of editorial and visual content for social media.
  • Management and prospecting of partnerships with influential media/press and scientific influencers.
  • Definition and monitoring of KPIs to optimize campaigns and strategy.
  • Design and launch of a magazine format as a lever to increase audience (lead magnet format)
  • Results: +50k monthly visitors on the website, +25k newsletter subscribers, two strategic partnerships secured (BFM and Les Échos), launch of a podcast.

DIGITAL MARKETING PROJECT MANAGER

ZESTMEUP (HR Software Publisher)
10.2019 - 07.2022
  • Development and management of multichannel B2B marketing and acquisition strategy: Inbound (implementation of an editorial calendar for SEO, content marketing, and newsletters) and paid (Google, LinkedIn, Facebook Ads).
  • Implementation of a marketing automation / segmentation strategy
  • Definition of personas / targets with sales & product teams
  • Redesign of the website and strategic launch of a webinar series.
  • Results: +60% in monthly website visitors and +35% generated leads

BUSINESS DEVELOPPER

Kelkoo Group (Price Comparison Platform)
10.2019 - 07.2020
  • Management of a portfolio of partners (advertisers): optimization of ad integrations and monitoring of campaign performance (reporting).
  • Proactive prospecting leading to the signing of a new partner.

INTERNATIONAL MARKETING ASSISTANT (Internship)

Mondadori Magazines France (Press )
01.2018 - 07.2018
  • Social media management.
  • Production of press releases.
  • Coordination of ad placements in Science & Vie magazines.
  • Participation in the rebranding for Science & Vie Junior: editing press releases, social media campaigns, and point-of-sale displays (POS).

Education

MBA - DIGITAL PROJECT MANAGEMENT

Digital College
Paris
06.2020

M2 - INTERNATIONAL BUSINESS AND INTERCULTURAL NEGOTIATION

Université Paris-Nanterre
Nanterre
08.2019

BACHELOR - INTERNATIONAL RELATIONS

Centro Universitario Lusiada
Santos, Brazil
12.2012

Skills

  • Google Analytics and reporting
  • Project management
  • Content marketing
  • Marketing automation (Salesforce, HubSpot)
  • SEO, SEA, and SMA
  • Canva, Figma
  • Lead generation
  • SEO optimization
  • Marketing campaign development

Affiliations

  • Danse
  • Music (specially guitar)

Languages

Portuguese
First Language
English
Proficient (C2)
C2
French
Proficient (C2)
C2
Spanish
Intermediate (B1)
B1

References

References available upon request.

Timeline

MARKETING MANAGER

Polytechnique Insights (online review)
07.2022 - Current

DIGITAL MARKETING PROJECT MANAGER

ZESTMEUP (HR Software Publisher)
10.2019 - 07.2022

BUSINESS DEVELOPPER

Kelkoo Group (Price Comparison Platform)
10.2019 - 07.2020

INTERNATIONAL MARKETING ASSISTANT (Internship)

Mondadori Magazines France (Press )
01.2018 - 07.2018

MBA - DIGITAL PROJECT MANAGEMENT

Digital College

M2 - INTERNATIONAL BUSINESS AND INTERCULTURAL NEGOTIATION

Université Paris-Nanterre

BACHELOR - INTERNATIONAL RELATIONS

Centro Universitario Lusiada

Similar Profiles

CREATE PROFILE
Viviane Rodriguez