VISHAL Vishal
Lyon
Summary
I'm a skilled professional passionate about data analytics and marketing. With expertise in R, Tableau, MySQL, Excel, Facebook Ads, and Google Analytics, I excel in extracting insights and optimizing ad campaigns. I thrive on transforming data into actionable strategies for business growth. Beyond my professional endeavors, I'm also passionate about basketball and have a keen understanding of how teamwork drives success on and off the court. I believe that the principles of teamwork and collaboration are invaluable assets in any professional setting, and I look forward to bringing these qualities to my next role.
Overview
3
3
years of professional experience
Work History
Marketing Coordinator,
Vidia Technology
Delhi
07.2020 - 07.2022
- Elevated brand visibility and executed impactful pre-launch marketing campaigns, driving a 20% surge in social media lead generation over 8 months.
- Conducted comprehensive post-campaign analysis and delivered strategic recommendations using tools such as Google Analytics, Facebook Ads, and Hootsuite.
- Pioneered a targeted marketing campaign for client Vimana, optimizing customer mapping for on-demand drone services in land survey, fostering enhanced client connectivity and satisfaction.
Digital Marketing Analyst,
Growth Hackers Digital
Bangalore
11.2019 - 05.2020
- Defined key performance metrics and conducted A/B testing to improve conversion, maximize profit and generate leads for clients in FinTech, EdTech, and E-commerce sector.
- Analyzed performance reports on a weekly basis and formulated monthly progress reports for clients like ICICI Bank, Decathlon.
- Client Decathlon - Identified underlying issues in blog performance and conducted SEO audit and fixes along with Decathlonʼs content team resulting in 10 times higher traffic growth within 3 months.
Business Development Associate,
Sky Birds International
Delhi
07.2019 - 11.2019
- Ideated communication strategy & analysed user persona to reduce customer acquisition cost by 35%. Evaluated Google analytics result and suggested solutions for underperforming content.
- Used tools like HubSpot email marketing, Klenty to design and develop email marketing campaign for supervisor.
Education
Master in management - Grande Ecole -
EMLYON BUSINESS SCHOOL (Ranked #9 Worldwide By Financial Times)
02.2024
Bachelor of Engineering (Honors) Computer Science -
Birla Institute of Technology and Science, Pilani (South Asiaʼs foremost technological university)
01.2019
Skills
- R Programming
- Tableau
- MySQL
- Microsoft Office
- Hootsuite
- Google Analytics
- Facebook Ads
- Market Analysis
- Social Media Oversight
- Strategic Planning
- Branding
Affiliations
- Randossage, Volunteer 2022 – 2024 | Lyon, France
- National Service Scheme - Sponsorship Head, Blood Donation Camp, 2016 – 2019 | Rajasthan, India
- Paper Evaluation and Presentation, Team Lead 2015 – 2019 | Rajasthan, India
Served on the Cultural Committee team during undergrad, specifically the Gender Equality Committee.
- Sports Basketball Committee, National level Player and Sports Committee Member, 2015 – 2019
Timeline
Marketing Coordinator,
Vidia Technology
07.2020 - 07.2022
Digital Marketing Analyst,
Growth Hackers Digital
11.2019 - 05.2020
Business Development Associate,
Sky Birds International
07.2019 - 11.2019
Master in management - Grande Ecole -
EMLYON BUSINESS SCHOOL (Ranked #9 Worldwide By Financial Times)
Bachelor of Engineering (Honors) Computer Science -
Birla Institute of Technology and Science, Pilani (South Asiaʼs foremost technological university)
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