Summary
Overview
Work History
Education
Skills
Languages
Timeline
Generic
Victoria Kim

Victoria Kim

Paris

Summary

A global luxury beauty marketer with well-rounded 7 years of experience in International project management & local operational marketing.

Overview

9
9
years of professional experience

Work History

Sr. Global Project Manager

Armani Beatuy, L'Oreal
Paris
08.2022 - Current
  • Global Product Development and portfolio management of Face Make-up franchises in Giorgio Armani Beauty (No. 6 Face MU brand in China).
  • Strategic marketing: Portfolio management of GA FACE MU in Asia market including 3- year marketing plan and innovation strategy.
  • New products development: Full ownership of 3 star launches including liquid fdt, new cushion renovation, 5 limited edition cushions a year.
  • Regular reports to Brand General Director and Marketing Director.
  • Co-operation with R&I, development, finance, and key countries.

Global Project Manager

YSL Beauty, L'Oreal
Paris
01.2020 - 07.2022
  • Content creation & Go-to-market strategy building of Lips Make-up franchises in YSL Beauty (400M+ business, No.2 WW MU brand).
  • Big Idea development & campaign managements including brand Egerie shoots for THE SLIM, CANDY GLAZE, beauty-tech product ROUGE SUR MESURE.
  • Orchestration of robust 360 activation strategy across Digital, E-biz & CRM, Communication, Merchandising, and Retail Animation.
  • Strategic collaboration with main countries & zone : APAC (China, Korea, Japan), US, EUROPE (UK, France)

Local Marketing Project Manager

YSL Beauty, L'Oreal
Seoul
04.2016 - 12.2019
  • Development of new product launch strategy and operational roll out of YSL Beauty in Korea market.
  • Local adaptation of marketing concept and product portfolio.
  • Orchestrate 360 team to achieve consistent communication across PR, digital, retail, and education.
  • Co-development of new products while providing consumer insight and market knowledge to HQ.

Intern

Cheil Pengtai
Hong Kong
01.2015 - 06.2015
  • Internship at Pengtai, subsidiary of Samsung, specializes in digital marketing.
  • Strategy building and back end system management of a new mobile application launch targeting global shoppers in Hong Kong.
  • Communication window between the headquarter in Korea and Hong Kong office.

Education

Bachelor of Science - Business Administration, Chinese Language

Ewha Womans University
Seoul, South Korea
06.2020

Language Course -

Beijing Language & Culture University
Beijing, China
07.2014

Exchange Study Program -

Stony Brook University, State University of NY
New York, US
06.2013

Skills

  • Luxury market insight esp in Asia
  • People leading with high EQ
  • Strategic thinking
  • Resilience
  • Verbal and written communication

Languages

Korean
First Language
English
Proficient
C2
French
Intermediate
B1
Chinese (Mandarin)
Elementary
A2

Timeline

Sr. Global Project Manager

Armani Beatuy, L'Oreal
08.2022 - Current

Global Project Manager

YSL Beauty, L'Oreal
01.2020 - 07.2022

Local Marketing Project Manager

YSL Beauty, L'Oreal
04.2016 - 12.2019

Intern

Cheil Pengtai
01.2015 - 06.2015

Bachelor of Science - Business Administration, Chinese Language

Ewha Womans University

Language Course -

Beijing Language & Culture University

Exchange Study Program -

Stony Brook University, State University of NY

Similar Profiles

CREATE PROFILE
Victoria Kim