Victoria Kim
Paris
Summary
A global luxury beauty marketer with well-rounded 7 years of experience in International project management & local operational marketing.
Overview
9
9
years of professional experience
Work History
Sr. Global Project Manager
Armani Beatuy, L'Oreal
Paris
08.2022 - Current
- Global Product Development and portfolio management of Face Make-up franchises in Giorgio Armani Beauty (No. 6 Face MU brand in China).
- Strategic marketing: Portfolio management of GA FACE MU in Asia market including 3- year marketing plan and innovation strategy.
- New products development: Full ownership of 3 star launches including liquid fdt, new cushion renovation, 5 limited edition cushions a year.
- Regular reports to Brand General Director and Marketing Director.
- Co-operation with R&I, development, finance, and key countries.
Global Project Manager
YSL Beauty, L'Oreal
Paris
01.2020 - 07.2022
- Content creation & Go-to-market strategy building of Lips Make-up franchises in YSL Beauty (400M+ business, No.2 WW MU brand).
- Big Idea development & campaign managements including brand Egerie shoots for THE SLIM, CANDY GLAZE, beauty-tech product ROUGE SUR MESURE.
- Orchestration of robust 360 activation strategy across Digital, E-biz & CRM, Communication, Merchandising, and Retail Animation.
- Strategic collaboration with main countries & zone : APAC (China, Korea, Japan), US, EUROPE (UK, France)
Local Marketing Project Manager
YSL Beauty, L'Oreal
Seoul
04.2016 - 12.2019
- Development of new product launch strategy and operational roll out of YSL Beauty in Korea market.
- Local adaptation of marketing concept and product portfolio.
- Orchestrate 360 team to achieve consistent communication across PR, digital, retail, and education.
- Co-development of new products while providing consumer insight and market knowledge to HQ.
Intern
Cheil Pengtai
Hong Kong
01.2015 - 06.2015
- Internship at Pengtai, subsidiary of Samsung, specializes in digital marketing.
- Strategy building and back end system management of a new mobile application launch targeting global shoppers in Hong Kong.
- Communication window between the headquarter in Korea and Hong Kong office.
Education
Bachelor of Science - Business Administration, Chinese Language
Ewha Womans University
Seoul, South Korea 06.2020
Language Course -
Beijing Language & Culture University
Beijing, China07.2014
Exchange Study Program -
Stony Brook University, State University of NY
New York, US 06.2013
Skills
- Luxury market insight esp in Asia
- People leading with high EQ
- Strategic thinking
- Resilience
- Verbal and written communication
Languages
Korean
First Language
English
Proficient
C2
French
Intermediate
B1
Chinese (Mandarin)
Elementary
A2
Timeline
Sr. Global Project Manager
Armani Beatuy, L'Oreal
08.2022 - Current
Global Project Manager
YSL Beauty, L'Oreal
01.2020 - 07.2022
Local Marketing Project Manager
YSL Beauty, L'Oreal
04.2016 - 12.2019
Intern
Cheil Pengtai
01.2015 - 06.2015
Bachelor of Science - Business Administration, Chinese Language
Ewha Womans University
Language Course -
Beijing Language & Culture University
Exchange Study Program -
Stony Brook University, State University of NY