
Experienced professional with a proven track record of spearheading strategic initiatives that enhance brand visibility, elevate customer engagement, and propel revenue growth. Proficient in leveraging e-commerce operations, project management, and cross-functional collaboration to optimize marketing approaches and achievemeasurableoutcomes. Demonstrated expertise in market analysis, campaign coordination, and stakeholder communication, fostering organizational alignment and securing a competitive advantage. Fueled by a dedication to marketing excellence and a results-driven mindset, committed to driving organizational growth and success within the ever-evolving marketing sphere.
• Provided comprehensive operational support throughout the post-purchase phase of the customer journey for both the Johnny Was e-commerce platform and its network of 50 retail outlets, significantly enhancing brand experience and fostering customer retention.
• Collaborated closely with cross-functional teams to successfully implement the Netsuite ERP system and Narvar, ensuring seamless integration and optimal operational efficiency.
• Conducted thorough analysis and audits of Netsuite operational processes, leading to the identification and implementation of streamlined solutions that boosted efficiency and productivity by over 70%.
• Oversaw the management and training of new hires, imparting essential knowledge of office policies and procedures to ensure smooth day-to-day operations.
• Generated and disseminated detailed data reports summarizing transactional information, inventory discrepancies, and operational performance metrics on a daily, weekly, and monthly basis, enabling informed decision-making and strategic planning.
• Collaborated with the Blue State Digital Marketing team to develop and execute impactful marketing campaigns, resulting in an 18% increase in website traffic and engagement among key demographics.
• Ensured consistent brand messaging and effective communication through strategic content creation and editing.
• Coordinated nationwide screenings of the award-winning documentary, Equal Means Equal, leveraging strategic partnerships and innovative distribution channels to maximize audience reach and impact.
• Developed event calendars for screenings and entertainment activities, ensuring organized and engaging experiences for attendees.
• Maintained consistency in visual and written website content to reinforce brand messaging and facilitate effective communication through strategic content creation and editing.
• Organized photo shoots and curated media content for Equal Means Equal, contributing to the film's promotional efforts and overall visibility.
• Offered logistical support to the buying team to facilitate a seamless apparel production process, ensuring timely manufacturing and delivery.
• Coordinated shipping logistics with store managers, including preparation of shipping documentation and monitoring of shipments to ensure timely delivery.
• Managed production delivery schedules to ensure alignment with purchasing timelines and operational requirements.
• Maintained and updated online store inventory to reflect accurate stock levels and availability for customers.
• Collaborated with apparel manufacturers to oversee and ensure adherence to production schedules, mitigating delays and optimizing efficiency in the production process.
• Provided comprehensive support to the buying and planning teams by managing the purchase order system, encompassing the processing of purchase orders and generation of sales reports.
• Maintained meticulous accuracy in data management within the Microsoft Dynamics 365 ERP system, ensuring precise information acquisition from vendors and brand sales teams.
• Proficiently utilized Excel to conduct V-Lookups and Pivot tables for intricate data analysis, facilitating informed decision-making processes.
• Diligently identified and resolved data discrepancies within the system or from external sources, maintaining data integrity and reliability.
• Implemented timely approval processes for scheduled purchase orders, adhering to specified timelines and operational requirements.
• Provided vital operational support to retail operations managers and staff, ensuring seamless workflow processes within the retail environment.
• Conducted thorough inspections of retail and sample merchandise to maintain quality standards and enhance customer satisfaction.
• Managed diverse projects to streamline operations and improve efficiency across retail functions.
• Assisted the sales team in coordinating monthly sample sales, optimizing promotional strategies and maximizing sales opportunities.
• Engaged with sample sale customers to provide assistance and ensure a positive shopping experience, fostering customer loyalty and satisfaction.
Ecommerce Operations
Retail Operations
Management
Team-building and Collaboration
Marketing
Strategic Planning
Data Management
Project Management
Inventory Management
Analytics and Conversion Rate Optimization
Customer Service