TU THUAT HUYNH
Product Manager
Paris,Ile De France
Summary
Pharmaceutical Marketer with 8+ years of hands-on experience in marketing, sales, key accounts management. Backed by the MBA and Digital Marketing Management knowledge, I would love to strengthen the brand image and bring it to a new level, especial in the digital era.
Overview
9
9
years of professional experience
2
2
years of post-secondary education
3
3
Languages
Work History
Product Manager
Bayer
Ho Chi Minh City
08.2020 - 08.2021
- Build up the product’s brand plan, responsible for all the portfolio marketing activities, and ensure other cross-function departments' activities are aligned with the product’s strategy
- Responsible for portfolio performance
- Achievements: Maintain the market leader position of Ciprobay in the product category despite the aggressive competition of other competitors
- Assigned to manage all the foundational products at Bayer Pharma Vietnam
- Successfully relaunch the Ciprobay tab and Adalat LA after 3 years out of stock.
Senior Key Account Executive
Bayer
Ho Chi Minh City
01.2017 - 07.2020
- Establishing and maintain the relationship with Hospital’s Key Decision Maker
- Build up a good quota in the situation of a limited budget for branded drugs
- Monitor and solve arising problems and ensure smoothness in the process of drug supply from the company to the patient
- Achievements:
- Turning the drawback of price negotiation into a business opportunity help the company achieve 20% growth in revenue despite -15% price decrease
- Increase Bayer’s market share at the Tan Phu Hospital with 55% of the total budget for branded drugs despite the stiff competition
- And develop Tan Phu Hospital into the list of top 10 biggest customers nationwide
- (from the position of 30th)
- Led the team at 115 Hospital to turn the situation from losing a contract of €90.000 into winning a contract of €325.000
- Consequently, turn 115 Hospital become the biggest customer for Avelox nationwide.
Trade Marketing Executive Trainee
Bayer
Ho Chi Minh City
01.2016 - 12.2016
- Facilitate the team to implement trade marketing activities for women health portfolios as part of career development program for high potential employees
- Achievements: Contribute to the success of the display and rebate program which make the portfolios grow dramatically at 30% YOY.
Medical representative
Bayer
Ho Chi Minh City
08.2013 - 12.2016
- Achieve the sale target, and develop the territories action plan aligned with the product’s strategy
- Achievement: outperformed to achieve the target for 3 consecutive years and was selected as a high potential employee for the future development program
Education
Master of Science - Digital Marketing Management
IESÉG School of Management
Paris 8 2021 - Current
MBA - Business Administration And Management
CFVG X Université Paris 1- Panthéon Sorbonne
10.2020 - Current
Bachelor of Science -
University of Medicine And Pharmacy At Ho Chi Minh
Ho Chi Minh City - Vietnam 3 2021 - 3 2021
Strategy Planning and Execution, Leading People, Persuading others. Harvard University -
Harvard Business Publisher
Google Ads Search Certification, Google - undefined
Google Analytics Certification, Google - undefined
TOEIC 880 - undefined
Skills
Pharmaceutical marketingKey Account ManagementLeadership
Digital Marketing
Project Management
Strategic planning
Business administration
P&L Management
Budgeting and Allocation
Market Analysis
Campaign management
Market Positioning
Brand development
Budgeting
Business planning
Accomplishments
- Ms. Lynette Moey – Line Manager
Managing Director – Bayer Vietnam
lynette.moey@bayer.com
- Ms. Le Nguyen - Former Manager
Market Access Head – Bayer Vietnam
le.nguyen2@bayer.co
Timeline
MBA - Business Administration And Management
CFVG X Université Paris 1- Panthéon Sorbonne
10.2020 - Current
Product Manager
Bayer
08.2020 - 08.2021
Senior Key Account Executive
Bayer
01.2017 - 07.2020
Trade Marketing Executive Trainee
Bayer
01.2016 - 12.2016
Medical representative
Bayer
08.2013 - 12.2016
Master of Science - Digital Marketing Management
IESÉG School of Management
8 2021 - Current
Bachelor of Science -
University of Medicine And Pharmacy At Ho Chi Minh
3 2021 - 3 2021
Strategy Planning and Execution, Leading People, Persuading others. Harvard University -
Harvard Business Publisher