Thomas Smail
Paris
Summary
Versatile marketing professional demonstrating strengths in user acquisition and campaign optimisation. Adapts to evolving market demands through strategic collaboration and data-driven decision-making. Committed to leveraging creative marketing solutions to support user growth and enhance overall business performance.
Overview
10
10
years of professional experience
Work History
Lead User Acquisition
Kraaft
Paris, Île-de-France
01.2025 - Current
- Directed user acquisition initiatives for kraaft by leveraging paid channels across diverse regions. Established a comprehensive attribution framework to provide full visibility of the customer journey from campaigns to CRM. Collaborated with creative and sales teams to align lead generation efforts with target audience needs.
User Acquisition/Monetization manager
YSO Corp
Enghien-les-Bains, Île-de-France
02.2024 - 11.2024
- Assisted in managing advertising campaigns for over 200 games to enhance user acquisition and monetization. Collaborated with creative, technical, and publishing teams to improve ad asset conversion and support partner studios. Managed acquisition campaigns on platforms like Google Ads, TikTok, Mintegral, and AppLovin while identifying new channels for performance improvement. Worked with creative teams to test and refine ad assets, leading to increased conversion rates. Partnered with technical teams to enhance tools and algorithms for campaign efficiency. Provided guidance to publishing managers on optimizing game meta and monetization strategies.
User Acquisition Manager
Gameloft
Ville de Paris, Île-de-France
08.2022 - 02.2023
- Assisted in creation and management of user acquisition campaigns across various mobile ad networks. Optimized campaigns through creative strategies and data analysis to meet established KPIs. Collaborated with commercial teams to develop sales presentations for user acquisition services targeting external brands.
User Acquisition & Monetization Specialist
Ketchapp
Montreuil, Île-de-France
06.2019 - 07.2022
- Assisted in creating and managing user acquisition campaigns across various mobile ad networks. Optimized campaigns through creative strategies and data analysis to meet established KPIs. Supported the management and optimization of ad monetization waterfalls using A/B testing and data insights. Helped achieve top rankings in all app stores globally. Managed campaigns with budgets ranging from €100k to €1m. Oversaw interns to enhance team productivity. Contributed to multiple projects, including writing technical documents and facilitating creative R&D workshops to improve understanding of user acquisition data analysis and market usage.
Account Manager - Mobile Retargeting
Adikteev
Région de Berlin, Allemagne
03.2018 - 09.2018
- Assisted in executing advertising campaigns through strategic planning and optimization. Supported account management team from pre-launch to post-campaign performance reporting. Prepared media plans based on sales team guidelines. Set up campaigns and resolved technical issues. Generated and prepared complex digital data sets for mobile advertising campaigns and evaluated performance analyses and forecasts. Aided in managing technical client requests.
Mobile Acquisition Manager
AppStud
Région de Toulouse, France
02.2017 - 08.2017
- Assisted mobile app start-ups with audit and guidance in mobile marketing and user acquisition. Provided ASO and mobile analytics recommendations to enhance marketing and user acquisition strategies. Suggested development improvements to optimize user activation processes and funnels. Conducted A/B testing of visual assets and text for app store pages.
Account manager - Mobile Project Manager
Addict Mobile
Région de Paris, France
08.2016 - 01.2017
- Assisted in setting up campaigns across various tracking platforms including Tune, AppsFlyer, and Adjust. Supported optimization of acquisition efforts based on client KPIs. Contributed to the development and testing of creative solutions to enhance campaign performance. Conducted daily analysis of campaign performance metrics. Managed client budgets for Prisma Media, Arte, Kabam, Asmodee Digital, PokerStars, and Eurosport.
Education
2nd year of Master - Marketing
Toulouse Business School
Toulouse01.2018
Classe préparatoire aux grandes écoles de commerce - Option scientifique
Institution des chartreux
01.2014
Baccalauréat - Option scientifique, spé maths, section européenne anglais/maths
lycée Pontus de Tyard
01.2012
Skills
- Marketing growth strategies
- Client acquisition tactics
- Customer engagement techniques
- Campaign optimization
- Data analysis
- Performance metrics
- Mobile marketing
- Advertising strategy
- Creative collaboration
- Budget management
- Client relationship management
- Attribution modeling
Languages
Français
Anglais
Websites, Portfolios and Profiles
www.linkedin.com/in/smail-thomas
Interests
- Video games
- Writing
- Drawing
Timeline
Lead User Acquisition
Kraaft
01.2025 - Current
User Acquisition/Monetization manager
YSO Corp
02.2024 - 11.2024
User Acquisition Manager
Gameloft
08.2022 - 02.2023
User Acquisition & Monetization Specialist
Ketchapp
06.2019 - 07.2022
Account Manager - Mobile Retargeting
Adikteev
03.2018 - 09.2018
Mobile Acquisition Manager
AppStud
02.2017 - 08.2017
Account manager - Mobile Project Manager
Addict Mobile
08.2016 - 01.2017
2nd year of Master - Marketing
Toulouse Business School
Classe préparatoire aux grandes écoles de commerce - Option scientifique
Institution des chartreux
Baccalauréat - Option scientifique, spé maths, section européenne anglais/maths
lycée Pontus de Tyard