THOMAS KENNEDY

• Applied knowledge of psychology to maximise impact of persuasive copy.
• Adapted tone of voice to suit different audiences, platforms and types of interaction.
• Researched similar industry topics and integrated online sources to produce quality content.
• Produced high quality, impactful content to strict deadlines, consistently meeting brand standards.
• Monitored competitor activities, consumer behaviour and industry trends to enhance new and existing copy.

• Instrumental in helping Flash Academy hit their target of being used by over 1000 schools
• Translated technical concepts into readable and interesting copy.
• Collaborated across departments to deliver high-quality copy ahead of deadlines.
• Customised brand message to reach and capture target audience interest and drive engagement.
• Participated in creative planning and review sessions, working with team to elevate content and design quality.

• Implemented feedback quickly in iterative environment to develop innovative solutions.
• Communicated concepts in clear, concise language to maximise readability and understanding.
• Produced original, creative content for promotional advertisements and marketing materials.
• Adapted tone of voice to suit different audiences, platforms and types of interaction.
• Applied knowledge of psychology to maximise impact of persuasive copy.

• Participated in creative planning and review sessions, working with team to elevate content and design quality.
• Adapted tone of voice to suit different audiences, platforms and types of interaction.
• Crafted relevant, compelling and valuable copy specifically directed at target audiences.
• Assessed impact of copy by running A/B testing, measuring Click Through Rate (CTR) and other KPIs.
• Improved CTR by 12% for email marketing campaign

• Collected, analysed and tracked data on student progress.
• Prioritised strategies to develop responsible, independent learners.
• Worked with other teachers and administrators to evaluate and revise school programmes.
• Boosted student success by maximising individual learning, balancing group and individual instruction models to accommodate different academic levels.
• Worked collaboratively with other teachers to review data and develop instructional strategies to address student learning objectives.

• Designed innovative teaching techniques that earned positive feedback by school management.
• Coached and managed team of 16 teachers as a subject matter expert
• Negotiated with senior stakeholders for an increase in teaching hours for History
• Adapted teaching methods and materials to meet students' varying needs and interests.
• Completed training courses to keep up-to-date with new teaching methods and developments in the field.
• Created lesson plans and scheduled each day to promote maximum student engagement.

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Academic Scholar

Head Boy