Theodora Vraila

• Leading projects across audience growth, marketing tech, ticketing, CRM, and commercial strategy for EMEA sports rightsholders, including UEFA Women’s Football, Milano Cortina 2026, Giro d’Italia, Danish Kvindeliga, Amundi Championship, and European Gymnastics.

Highlights:

• Leading the UEFA Women’s Football Partnership Reporting & Research workstream, delivering strategic insights to maximise sponsor value.
• Driving the Danish Kvindeliga’s growth through audience development, marketing, media rights, and sponsorship strategy.

• Turning data into actionable insights and running marketing campaigns across owned and operated channels for international sports rightsholders including LFP, UEFA Women's, FFF, Rugby World Cup 2023.

Highlights:

• Part of the commercial ticketing strategy team for Paris 2024 Olympic & Paralympic Games, leading quota management, pricing, and revenue modelling. Delivered reporting and insights to support marketing, coordinated stakeholders, and supported venue operations during Games Time. Results: +12 million tickets sold, €1.3bn revenue generated

• Researched metaverse and esports opportunities for Real Madrid; supported Bernabéu renovation with benchmarking and commercial partner scouting.