Thato Nicole Tau
Saint-Germain-en-Laye
Profil professionnel
Passionate about building digital experiences that resonate emotionally and perform strategically. I combine behavioural science, digital strategy, and brand storytelling to help products grow, engage, and retain users.
Vue d'ensemble
3
3
years of professional experience
2
2
years of post-secondary education
4
4
Certifications
Expérience
Assistant website manager
Technip Energies
Nanterre
09.2023 - 11.2024
- Improved the digital user journey on a global corporate website by optimising content structure, UX flows, and on-page elements, resulting in a 15% MoM increase in user engagement.
- Strengthened organic acquisition by collaborating on an SEO strategy that enhanced content discoverability and grew website visibility by 32%.
- Ensured content consistency and quality across multilingual pages, improving the clarity, emotional coherence, and accessibility of the digital experience.
Energy Business Developer
Segula Technologies
Nanterre
01.2023 - 07.2023
- Conducted market research to identify high-potential growth markets in the EU & US.
- Built go-to-market strategies for two European markets, resulting in the acquisition of 5 new clients.
- Developed and implemented a KPI dashboard that streamlined decision-making and increased operational efficiency by 15% across the Energy and Rail departments.
International Business Developer
Planet Soar
Lille (Remote)
04.2022 - 08.2022
- Conducted competitive analysis and opportunity mapping to help guide strategic decisions and market expansion into Africa (Botswana & South Africa).
- Developed a go-to-market strategy and business plan, resulting in the acquisition of 2 strategic partnerships in Botswana.
- Led the development of international partnerships worth €1.4M by identifying aligned value propositions, user needs, and long-term product potential.
Co-founder & Brand Manager
Nokware Skincare
Accra & Gaborone
07.2017 - 02.2019
- Co-founded a pan-African skincare brand and shaped its identity from day one (brand development, packaging, storytelling, positioning, and customer experience).
- Developed a brand voice rooted in inclusivity, empowerment, and sisterhood, making Nokware a globally beloved, emerging skincare brand.
- Built and managed a digital community of over 50,000 followers across Instagram and Facebook through genuine, value-driven content and conversations.
Formation
Master Specialise - Digital Strategy Management
Grenoble Ecole De Management
Paris 09.2024 - Déc. 2025
Master - Behavioural and Digital Economics
Universite de Bourgogne Franche-Comte
Besançon & Dijon 09.2021 - 08.2023
Master - Fashion, Design And Luxury Brand Management
Grenoble Ecole De Management
Paris 09.2014 - Déc. 2016
Compétences
Digital & Project Management:
- User journey mapping, funnel optimization, A/B testing, multi-channel content strategy, performance tracking, cross-functional collaboration, task planning & sprint management (PSM1 certified)
Tools:
- Google Analytics, Looker Studio, PowerBI, RStudio, SQL, Drupal CMS, Figma, GitLab, Notion, Asana, Canva
Behavioural science & UX:
- Cognitive bias analysis, choice architecture, framing & loss aversion strategies, gamification, sensory and narrative persuasion, user flow optimization
Branding & Business development:
- Brand identity creation, tone-of-voice development, visual and narrative coherence, premium storytelling, aesthetic sensitivity, social media strategy, community engagement, cross-cultural communication, safe-space creation, go-to-market strategy, market research & competitive analysis, partnership building, pitching & public speaking
Soft skills:
- Empathetic, emotional intelligence, cross-cultural sensitivit, adaptability, autonomous, collaborative, problem solving, creative thinking, resilience, reflective thinking
Informations complémentaires
- Learning new languages & cultures
- Cinema & Theatre
- Cooking & Hosting
- Travelling (·18+ countries, 62+ cities worldwide).
- Oenologie
- Video games
Langues
Anglais
Langue maternelle
Français
Intermédiaire supérieur (B2)
Setswana
Langue maternelle
Kalanga
Bilingue
Zulu
Intermédiaire
Xhosa
Intermédiaire
Swahili
Notions
Italien
Débutant
Suédois
Débutant
Certificats
- PSM 1
- Google Analytics
- Google Ads Measurement
- Diamond Essentials (GIA)
Chronologie
Master Specialise - Digital Strategy Management
Grenoble Ecole De Management
09.2024 - Déc. 2025
Assistant website manager
Technip Energies
09.2023 - 11.2024
Energy Business Developer
Segula Technologies
01.2023 - 07.2023
International Business Developer
Planet Soar
04.2022 - 08.2022
Master - Behavioural and Digital Economics
Universite de Bourgogne Franche-Comte
09.2021 - 08.2023
Co-founder & Brand Manager
Nokware Skincare
07.2017 - 02.2019
Master - Fashion, Design And Luxury Brand Management
Grenoble Ecole De Management
09.2014 - Déc. 2016