Teresa Da Graça

• Pure Swiss Aesthetics specialise in the distribution of high quality, highly researched, innovative, premium skincare brands and capital equipment in the wellness and aesthetics sector.
• .Established a successful business by identifying market needs and developing innovative solutions.
• Oversaw financial management activities such as budgeting, forecasting, and cash flow monitoring for improved financial stability.
• Maintained P&L and shouldered corporate fiscal responsibility.
• Set aggressive targets for employees to drive company success and strengthen motivation.
• Created and monitored promotional approaches to increase sales and profit levels.
• Delivered exceptional customer service by addressing client concerns promptly and effectively resolving issues.
• Built a positive organizational culture that fostered creativity, innovation, and employee engagement.
• Guided team members through periods of change by providing clear communication on expectations and objectives moving forward.
• Conducted target market research to scope out industry competition and identify advantageous trends.
• Secured sufficient funds to cover business obligations by tracking expenses and budgeting accurately.
• Drove revenue growth by launching new products and services that met customer demands.
• Directed market expansions to propel business forward, meet changing customer needs.
• Developed strong partnerships with key industry players, contributing to an increased market presence.
• Established and maintained strong relationships with customers, vendors and strategic partners.
• Identified business development challenges and customer concerns for proactive resolution.
• Represented organization at industry conferences and events.
• Cultivated company-wide culture of innovation and collaboration.
• Founded performance- and merit-based evaluation system to assess staff performance.
• Established a positive organizational culture focused on employee engagement, collaboration, and continuous improvement.
• Managed budgets effectively by monitoring expenses closely, optimizing resource allocation, and making informed financial decisions.
• Launched successful marketing campaigns that resulted in increased brand awareness and lead generation.
• Maintained positive customer relations by addressing problems head-on and implementing successful corrective actions.
• Evaluated employee performance and conveyed constructive feedback to improve skills.
• Recruited, interviewed and hired employees and implemented mentoring program to promote positive feedback and engagement.
• Cultivated positive rapport with fellow employees to boost company morale and promote employee retention.
• Established performance goals for employees and provided feedback on methods for reaching those milestones.

• Establishment and management of AVEDA Flagship Salon & Spa in Switzerland.
• Established a successful business by identifying market needs and developing innovative solutions.
• Set aggressive targets for employees to drive company success and strengthen motivation.
• Created and monitored promotional approaches to increase sales and profit levels.
• Delivered exceptional customer service by addressing client concerns promptly and effectively resolving issues.
• Built a positive organizational culture that fostered creativity, innovation, and employee engagement.
• Guided team members through periods of change by providing clear communication on expectations and objectives moving forward.
• Conducted target market research to scope out industry competition and identify advantageous trends.
• Drove revenue growth by launching new products and services that met customer demands.
• Developed strong partnerships that contributed / led to an increased market presence.
• Established and maintained strong relationships with customers, vendors and strategic partners.
• Identified business development challenges and customer concerns for proactive resolution.
• Represented organization at industry conferences and events.
• Cultivated company-wide culture of innovation and collaboration.
• Founded performance- and merit-based evaluation system to assess staff performance.
• Established a positive organizational culture focused on employee engagement, collaboration, and continuous improvement.
• Managed budgets effectively by monitoring expenses closely, optimizing resource allocation, and making informed financial decisions.
• Defined company roles and responsibilities to establish and enhance processes.
• Negotiated favorable contracts with suppliers, reducing costs while maintaining product quality.
• Formed senior leadership team through rigorous interviews and extensive candidate research.
• Managed financial, operational and human resources to optimize business performance.
• Analyzed industry trends and tracked competitor activities to inform decision making.
• Championed sustainability initiatives to reduce environmental impact while also improving operational efficiency.
• Negotiated favorable contracts with suppliers to secure competitive pricing and terms for the organization.
• Built high-performing teams through effective recruitment, training, and performance management strategies.
• Enhanced company reputation by developing strong relationships with clients, vendors, and industry leaders.
• Managed partnerships and strategic business relationships by negotiating contract terms and handling conflicts.
• Developed key operational initiatives to drive and maintain substantial business growth.
• Maintained professional demeanor by staying calm when addressing unhappy or angry customers.
• Established team priorities, maintained schedules and monitored performance.
• Monitored shift changes to uphold successful operations strategies and maximize business success.
• Defined clear targets and objectives and communicated to other team members.
• Used industry expertise, customer service skills and analytical nature to resolve customer concerns and promote loyalty.
• Successfully managed budgets and allocated resources to maximize productivity and profitability.
• Improved staffing during busy periods by creating employee schedules and monitoring call-outs.
• Evaluated employee performance and conveyed constructive feedback to improve skills.
• Recruited, interviewed and hired employees and implemented mentoring program to promote positive feedback and engagement.
• Cultivated positive rapport with fellow employees to boost company morale and promote employee retention.
• Established performance goals for employees and provided feedback on methods for reaching those milestones.

• Sports marketing company specialised in the sports business sector with headquarters in Basel and representation offices in Portugal. Activities covered all areas of sports marketing such as television, sponsoring and merchandising; Internet, webcasting, live streaming and development of concepts for clubs, leagues, federations and other rights holders. Clients included among others: International Handball Federation, International Badminton Federation, European Handball Federation, UEFA, Swiss Football Federation, Swiss Football League, various UEFA Cup matches, Judo World Championships 2003, 2005, 2006, Hyundai Sports International, A1GP World Cup of Motorsport, and Global Sportnet.

• Sales of international TV rights for the UEFA Champions League - focus / expertise in Central and South American market.
• Negotiated contracts with clients, focusing on mutually beneficial terms and long-term partnerships.
• Cultivated referral-based leads through diligent relationship-building efforts with satisfied customers.

• Sales of international TV rights for the Premier League, various international UEFA football matches, rugby competitions and cricket. Focus / expertise in southern European, Central and South American and African markets.
• Negotiated contracts with clients, focusing on mutually beneficial terms and long-term partnerships.
• Cultivated referral-based leads through diligent relationship-building efforts with satisfied customers.

Media Strategy, planning, and buying in the number one French advertising and media agency for various international clients such as Air France, UBP Bank, Catimini children's clothinng.

International account executive specialising in the pan-European CANON Europe media planning and strategy campaign across all European markets, coordinated out of Amesterdam by the leading Japanese advertising agency, Hakuhodo.

• Responsible for the establishment of a new importership branch in Lisbon as well as for the development of a new dealership (sales and service facilities) with full management responsibilities for all staff. Activities covered sales, marketing, branding and press relations for both Jaguar and Aston Martin.