SYLVIE PHAN
Vénissieux
Profil professionnel
Results-driven professional with a proven track record in high-impact product marketing and omnichannel strategy. I have successfully led national product launches. Highly polyvalent and adaptable, I leverage a data-driven mindset and international experience to lead complex projects and drive transformation in competitive environments
Vue d'ensemble
3
3
years of professional experience
5
5
years of post-secondary education
1
1
Certification
Expérience
Product Manager (Rice) | Work-Study
Lustucru Premium Group
2025.09 - 2026.11
- Performance Monitoring by tracking KPIs to optimize market share (Doypack MS% volume +5,8 pts in April 2026 vs LY)
- Omnichannel Communication: 360 communication plan (TV, Newsletter, pack, and Social Media). Achieved a record 36M+ reach on TV and 1M+ views via influencer campaigns on Instagram
- Product Management: Lustucru PastaMinute #1 MS% position 4 months post-launch. Ideation, testing, and packaging development.
Brand Manager | Internship
Findus / Nomad Food
Paris
2025.02 - 2025.08
- Leveraged consumer & retailer panels for competitive benchmarking and define high-impact value propositions.
- Digital Marketing: Web design, SM contents, partnerships with Cuisine AZ and Marmiton (food blog with recipe videos)
- Presentations and events for the launch of "Bistro de la Mer" range (#FindusCroisière, BSM Marathon).
R&D Engineering Assistant | Internship
Biotechnology Center HCM
2024.05 - 2024.07
- "Micropropagation, extraction, and development of bio-compounds from Vietnamese ginseng"
- Formulation of bio-compounds for the production of medicinal products.
- Optimization of extraction (biomass and concentration).
Formation
ENGINEERING DEGREE - BIOTECHNOLOGY & BIOLOGY
POLYTECH
MARSEILLE 2022.09 - 2025.09
TECHNICAL DEGREE - BIOLOGY
IUT LYON 1
2020.09 - 2022.09
ADVANCED MASTER'S DEGREE - INNOVATION, TRANSFORMATION & ENTREPRENEURSHIP
KEDGE Business School
Marseille 2025.10 - Actuel
Compétences
- AI & Digital Productivity
Sora, Gamma, Nano banana, Gemini
- CRM & Marketing Automation
Veeva ecosystem, Salesforce Marketing Cloud
- Data Analysis & KPI tracking
Circana, Kantar, Google analytics 4
- Design & communication
Canva, Adobe Creative Suite, Capcut
Languages
Français
Langue maternelle
French
Bilingue
C2
English
Avancé
C1
Vietnamese
Opérationnel
B2
Informations complémentaires
- Language Study Travel: Vietnam.
- Art: Sketchbook and painting.
- Fitness & Nutraceuticals
Certificats
- BABLLABA
Projets réalisés
- CEA START-UP DEVELOPMENT (ATOMXR PROJECT) | 2025-2026
Customer prospecting, strategic diagnosis in nuclear (Macro/Micro, VOC, Business &
Financial Plan, GTM) - HACKATHON OPEN INNOVATION (REHALITIES PROJECT) | MARS 2026 CEA Recommendation Certification.
- APPLIED BIOTECH PROJECT | 2025 Microorganisms in wastewater treatment State-of-the-art synthesis, process / formulation design and risk assessment.
Chronologie
ADVANCED MASTER'S DEGREE - INNOVATION, TRANSFORMATION & ENTREPRENEURSHIP
KEDGE Business School
2025.10 - Actuel
Product Manager (Rice) | Work-Study
Lustucru Premium Group
2025.09 - 2026.11
Brand Manager | Internship
Findus / Nomad Food
2025.02 - 2025.08
R&D Engineering Assistant | Internship
Biotechnology Center HCM
2024.05 - 2024.07
ENGINEERING DEGREE - BIOTECHNOLOGY & BIOLOGY
POLYTECH
2022.09 - 2025.09
TECHNICAL DEGREE - BIOLOGY
IUT LYON 1
2020.09 - 2022.09