Stéphanie DUBA

Marketing & Communication Director

• Led team of marketing professionals, offering mentoring and coaching to build knowledge and skills.
• Liaised with directors of sales to manage and deliver marketing and communications plans including product and offer launches, trade-shows, public relations
• Ran B2B and B2B2C advertising campaigns and developed marketing collaterals
• Managed digital marketing strategy (Social Networks, new website, blog, SEO, leadgen)
• Managed marketing budget and associated P&L to develop and execute marketing strategies for business segments

Agency DIrector

• Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
• Managed sales and operations teams (recruitment, training and coaching, target, pay plan etc...)
• Managed and implemented technical and operational projects to increase revenue
• Streamlined processes between teams to gain efficiency
• Reviewed pricing to align with market while remaining competitive for clients and fitting with company goals and objectives
• Launched new website and aligned all associated marketing collaterals

Results : +22% growth in € / more than 40 new clients

9 people – Turnover btw 2,5 and 3M€ - Marketing budget +/- 500k€ - Member of the management committee

Ensured smooth brand and corporate identity transitioning post merger of 3 entities, leading to a new brand name.

• Coordinated set up and implementation between the local subsidiaries in 6 countries to raise awareness of the new brand and corporate identity.
• Trained local teams on new brand style guide and processes to ensure brand consistency.
• Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
• Organized PR events to maintain company's positive image and leverage new brand name, values and mission in markets served.

Media value >100k€ / 6 countries – 6 indirect people (1 marketing champion by country)

Recovery of the company's reputation and market share in a strong competitive environment following a 2-year status quo

• Restructured the marketing service to align with business goals and objectives
• Developed and implemented favorable pricing structures balancing firm objectives against customer puchasing power.
• Developed, planned and managed comprehensive marketing strategies that achieved targets for increased revenue and win back customers.
• Negotiated and managed 3 year sponsorship with Paris Saint-Germain to drive brand engagement and affinity : Worked closely with design and media teams to develop high-quality creative assets, identified and implemented innovative marketing channels to target customers for campaigns (TV show, street activation, bus tour...)
• Captured new customers by launching products to diversify offerings (self transfer, delayed, cash to account)
• Developed and implemented strategies to increase client retention (launch of temporary "loyalty app")

Top of mind awareness +20pts – Turnover growth +18% – Clients growth : +40% / 3 countries – 4 people (incl. 1 in the Netherlands) – Marketing budget over 3.5 millions € - Member of the management committee

Job creation : Internal consultant in ethnic marketing and communication for local and regional teams

• Set up methodology and processes for better collaboration between countries.
• Developed and maintained strong working relationships with champions within key countries (UK, Spain, Italy, Portugal, Belgium, Netherlands, Germany and US)
• Educated European and US teams on African communities to effectively engage with target audience and increase revenue
• Secured long-term investments by recommending strategies to promote brand effectiveness and highlight product benefits.

Integration processes and methodology leading to full autonomy. Job cut after 2 years. / Approx 15 countries – 7 local champions

Launch of the service in a monopolistic market.

• Built brand awareness and recruit clients through strategic and operational 360° marketing plans (ATL and BTL).
• Optimized marketing costs by streamlining marketing roles, leveraging communications materials and monitoring budgets
• Identified appropriate marketing channels depending on countries and target customers for campaigns.
• Conducted market research to measure and assess effectiveness of campaigns by key country and identify media consumption trends to better target audiences.
• Managed and activated retail network (+1000 locations) : POS visibility, incentives, service quality monitoring, trainings…

+20 pts of Top of Mind awareness – +35 pts of total awareness – est. +15% market share / 12 countries – 8 communication agencies – Marketing budget of 2 million €

B2B.

• Managed various marketing initiatives including PR, events and speaker programs, online and offline advertising throughout Europe.
• Contributed to company’s new branding and ensure implementation in Europe.
• Oversaw preparation of marketing copy, images, videos, emails, and other collateral

• Recommended effective marketing strategy for key European countries sending to Africa.
• Collected and analyzed data from variety of sources to create detailed market research reports to get buy-in from stakeholders and drive investments
• Built marketing plans and managed marketing activities: development, implementation, follow up and analysis.
• Managed a dislocated team of 7 consultants.

• Built strategic PR recommendations and plans for clients
• Collaborated with client's sales and marketing managers, to determine and recommend branding, product positioning and messages for media coverage
• Wrote and distributed press releases
• Reported on press coverage recaps to determine areas for improvement.
  Coordinated press releases and handled press inquiries
• Organized press conferences and lobbying events.
• Managed 2 people

• Developed and launch new lease product based on an existing one
• Executed marketing plans
• Supported sales team with marketing collaterals, trainings, briefings
• Proofread marketing collateral ahead of printing to eliminate errors.
• Contributed to weekly team meetings and brainstorming sessions
• Input new data, updated old records and cross-checked information to keep marketing database up-to-date.
• Developed POS material and managed stocks.