SOORYA SREEKUMAR

Accountable for collecting global user data needs and sourcing sales data from external data providers (e.g., Nielsen, Circana, ISCAM,

• Lead the global sales data management by defining key metrics, developing roadmaps, and overseeing governance councils every 3 months.
• Set up a data governance framework for group's sales data to ensure it meets global policies and standards.
• Accountable for collecting global user data needs and sourcing sales data from external data providers (e.g. Nielsen, Circana, ISCAM, Intage, etc.) across forty-three countries and integrating it smoothly into the Global data lake warehouse.
• Coordinate with external data providers and the tech team to build a centralized sales data hub and streamlined data management workflows for increased efficiency.
• Assist the users ((+25 teams and +100 people) by ensuring data accessibility, resolving data quality issues, and incorporating additional datasets as required.

(2 years/ team of 20 people)

• Played a key role in the sales digital transformation project deployed for the US team (10 states) by sourcing and integrating data from local data warehouses and collaborating with IT to develop and implement effective data models.
• Partnered with data scientists to ensure alignment of data models with use case needs, driving the creation of digital solutions.
• Developed and optimized Power BI dashboards and reports, delivering clear insights to support the sales team's (+40 people) decision-making.
• Analyzed data from dashboards and collaborated with stakeholders to translate insights into actionable strategies.
• Defined and tracked KPIs alongside product owners, achieving a measurable 20% increase in project ROI and ensuring continuous improvement of digital transformation projects.

(6 months/ team of 5 people)

• Supported the team in creating and automating Global Ebusiness and Digital Shelf Dashboards, enhancing efficiency and accessibility of critical data.
• Delivered actionable insights through in-depth data analysis on digital shelf, sales, traffic, and conversion metrics, directly influencing strategic decisions.
• Led data collection with external data providers (Profitero, IRI, and Nielsen) and automation processes for dashboards, ensuring up-to-date information and improving operational workflow by 30%.
• Delivered timely reporting of Monthly KPI performance to top management, enabling informed decision-making and accountability.

(6 months/ team of 5 people)

• Mastered the use of Profitero for e-business analytics, adapting to the tool to drive insights on Danone brands' digital shelf performance and improve competitive positioning across key retailers.
• Optimized data accuracy and tool efficiency through proactive data cleaning, resulting in more reliable insights for strategic decision-making.
• Enhanced online content for Danone products on Amazon Vendor Central, contributing to improved conversion rates and strengthened brand visibility in the U.S market.
• Delivered consistent, detailed monthly performance reports, equipping management with valuable data to guide e-business strategy.

(2 years/ team of 15 people)

• Collected and analyzed sales data for two major telecom clients, uncovering insights that supported client strategy and growth.
• Managed vendor relationships and coordinated daily field operations, ensuring seamless task execution by the operational team.
• Contributed to a new business process implementation, reducing operating expenses by 10% within a year.
• Oversaw product delivery and invoicing, ensuring timely client fulfillment and accurate financial processing.