Shweta Shetty

• Developed and managed the branding and signage program for two stadiums and non-competition venues, including last mile, transport and venue wayfinding and signage
• Oversaw production, contractor management, and timely delivery of last-mile and venue signage
• Collaborated with cross-functional teams to ensure seamless integration of various brand and signage components.

• Managed Paris Cluster North venues, overseeing high-profile sports events and the delivery of signage for Stade de France, Main Olympic and Paralympic Village.
• Led a team of venue managers, ensuring smooth coordination and execution across multiple venues in the cluster.
• Delivered wayfinding solutions for Olympic and Paralympic Closing Ceremonies, ensuring clear and efficient navigation.
• Developed and implemented a comprehensive wayfinding and signage brand strategy, including brand guidelines and signage kit of parts.
• Directed the design and implementation of non-competition signage for the Olympic Village, ensuring consistency across all venues.
• Coordinated operations, logistics, and installation of signage across venues, delivering timely and efficient solutions for all signage requirements.
• Managed venue and cluster budgets, ensuring cost-effective solutions while maintaining high standards of quality and delivery.

• Developed and implemented the Host Country Wayfinding and Signage strategy for pedestrian last-mile areas in Central Doha, ensuring safe pedestrian routes in alignment with stadium last-mile areas.
• Managed scoping, artwork, and deployment of signage across key locations, including Central Doha, Cruise Ship hotels, and the FIFA Fan Festival.
• Collaborated with key stakeholders, such as the Qatar Ministry of Interior, Road and Transport Authority, Q22, and FIFA, ensuring effective communication and coordination.
• Oversaw the delivery contractor for Host Country Wayfinding and Signage, ensuring high-quality execution and consistent signage delivery across the city.

• Developed and delivered the Brand and Wayfinding program for the main Expo 2020 site, including defining event-time brand, wayfinding, and signage requirements for the venue and overlay structures.
• Managed pre-production, production operations, and the overall delivery process, collaborating with the appointed contractor for all test events and final event delivery.
• Oversaw the budget in coordination with the Expo contract management team, ensuring cost control and efficient budget utilization.
• Ensured seamless brand application and delivery by working closely with key functional areas, including Marketing, Overlay, and the Visitor Experience Team.
• Enhanced the visitor journey through cohesive event-time branding, establishing a strong, consistent venue identity throughout the event.

• Led the development of the Event Time brand and managed the City Look Program for Expo 2020, overseeing the appointed agency responsible for delivery.
• Identified and scoped potential brand assets across the UAE, including the Kit of Parts and spectaculars for placement in all seven cities.
• Directed the creation of designs and artwork for execution, ensuring brand consistency and alignment with Expo 2020's overall vision.
• Developed secondary brand guidelines, ensuring effective deployment of the Expo 2020 brand across various marketing channels.
• Collaborated with key teams to ensure successful brand application and execution across multiple platforms and locations.
• Collaborated with cross-functional teams for successful product launches and coordinated marketing efforts.
• Aligned internal teams with brand guidelines, ensuring consistent representation of the company across all departments and touchpoints.

• Managed multiple event projects across the UAE, overseeing the scoping, defining, and confirming client requirements for event assets, overlay structures, branding, and wayfinding.
• Directed the overall project schedule and budget, ensuring effective coordination of planning, production, operations, installation, and removal.
• Facilitated clear communication of project scope to the production and operations teams, ensuring timely delivery of artwork and production drawings.
• Contributed to the creation of production drawings, utilizing relevant software and leveraging prior experience in build production to ensure accurate execution.
• Ensured seamless project delivery by closely monitoring timelines, client needs, and team performance.
• Developed customized event strategies to meet clients'' unique objectives and budget requirements.
• Managed multiple events concurrently, ensuring timely completion of tasks for each project.

• Managed the Look & Wayfinding department, developing and delivering a cohesive Games Time brand that reflected the values of the Special Olympics World Games.
• Led the design, implementation, and execution of branding, wayfinding, and signage across all competition and non-competition venues.
• Directed the high-level approval process, ensuring the creation and delivery of a unified Games Time visual identity.
• Led the delivery of the Look & Wayfinding strategy, overseeing scoping and coordination across the delivery team to ensure alignment with project goals.
• Defined and scoped the Kit of Parts, managed the procurement process for the appointed delivery supplier, and ensured timely, quality delivery.
• Coordinated and integrated planning across functional areas, ensuring seamless execution of the branding and wayfinding program.
• Identified commercial opportunities and collaborated with the Commercial team to create premium visibility plans for sponsors, contributing to revenue generation.

VENUE OPERATIONS MANAGER – SPECIAL OLYMPICS MENA GAMES 2018, ABU DHABI
March 2018 – June 2018

• Managed venue operations for the Special Olympics MENA Games 2018, ensuring efficient event execution across multiple venues.
• Coordinated logistics, staffing, and operations to guarantee smooth event delivery, ensuring all operational needs were met.
• Worked closely with key stakeholders to ensure effective venue set-up, safety protocols, and guest experience during the event.

ZONE OPERATIONS MANAGER – MOTHER OF THE NATION FESTIVAL 2018, ABU DHABI
March 2018

• Managed operations for specific event zones during the Mother of the Nation Festival, ensuring seamless execution of activities and events.
• Coordinated logistics, vendor management, and staffing to optimize guest experience and operational efficiency.

EVENT OPERATIONS MANAGER – MONTREUX COMEDY FESTIVAL, DUBAI
January 2018 – February 2018

• Directed event operations for the Montreux Comedy Festival in Dubai, ensuring all logistical aspects, from venue setup to event breakdown, were handled smoothly.
• Coordinated with production, security, and service teams to ensure timely execution and high-quality guest experiences.
• Managed budgets effectively, consistently delivering projects on-time and within financial constraints.

• Developed, planned, and organized logistics and operations for several major events in Dubai and Abu Dhabi, including key events for the Crown Prince Court such as the Mother of the Nation Festival and National Day celebrations.
• Led the development and conceptualization of event pitches to secure new projects within the UAE, contributing to business growth.
• Directed the design and creative process for events, collaborating with internal teams to ensure innovative and impactful event execution.
• Managed procurement, overlay, FF&E (Furniture, Fixtures, and Equipment), and the full logistics and operations delivery for major projects across the UAE.
• Coordinated with vendors, stakeholders, and suppliers to ensure seamless event execution, meeting client requirements and timelines.
• Managed cross-functional teams to ensure seamless coordination between various departments for successful event execution.
• Ensured compliance with all health and safety regulations during event planning and execution stages.
• Oversaw the successful execution of several events, from conception to completion, while ensuring all client objectives were met or exceeded.

• Exceeded client expectations by consistently delivering high-quality designs that met both creative and technical requirements.
• Executed designs that adhered to overall creative vision and direction.
• Developed build production and technical drawings for various events in the UAE, ensuring design feasibility and accurate execution.
• Led event conceptualization and visualization, creating detailed layouts and designs to align with client requirements.
• Planned and researched event space layouts, optimizing space utilization and flow for optimal attendee experience.
• Coordinated content planning, ensuring all design elements were aligned with event goals and brand messaging.

• Led the complete interior design process, from creating as-built drawings to conceptualization and delivery for residential, commercial, hospitality, and institutional projects.
• Developed 2D and 3D renderings, providing clients with detailed visual representations of interior designs.
• Created construction drawings and authority submissions, ensuring designs met regulatory requirements.
• Prepared Bill of Quantities (BOQs) and specifications, accurately documenting project requirements for contractors and suppliers.
• Applied visual merchandising techniques to enhance interior layouts and ensure aesthetic and functional alignment with client needs.
• Managed multiple design projects simultaneously, ensuring timely delivery within budget constraints.
• Produced high-quality mockups for client approval during the iterative design process