SEVDE GOGEBAKAN
Ile de France
Summary
An experienced consumer and social insight professional specializing in brand and communication, with over 9 years of global expertise. My background equips me with a deep understanding of market dynamics and consumer behavior, enabling me to drive impactful strategies and enhance brand positioning.
Overview
4
4
Languages
8
8
years of post-secondary education
12
12
years of professional experience
Work History
INSIGHT TEAM MANAGER
Melwater
Paris
02.2024 - 04.2026
- Lead an international research team, delivering actionable insights and measurable results.
- Partner with clients across sectors—automotive, gaming, FMCG, and pharmaceuticals—to define objectives and optimize outcomes.
- Innovated analytical methodologies for social media data, producing strategic reports that informed decision-making.
- Present insights and recommendations, uncovering opportunities and refining strategies.
- Mentored high-performing team, fostering collaboration and enhancing team dynamics for improved project outcomes.
- Drove talent acquisition and developed team performance strategies, aligning with company culture and objectives.
RESEARCH MANAGER
Oracle Life Sciences
Paris
08.2023 - 01.2024
- Spearheaded oncology market tracker initiatives for top pharmaceutical firms, delivering strategic insights that drive decision-making.
- Oversaw client requests while mentoring analysts in advanced analytics, enhancing understanding of key differentiators and user group characteristics.
- Oversaw client requests and mentored analysts in advanced analytics, identifying key differentiators and user group characteristics.
- Implemented project management techniques to optimize timelines and exceed client expectations despite tight resources and deadlines.
- Led diverse team of international analysts and an intern, fostering collaboration and high performance.
RESEARCH MANAGER
Kantar Insights, Brand Guidance and Media, Creative team
Paris
04.2019 - 08.2023
- Led comprehensive end-to-end market research projects for global FMCG and Automotive, pharma clients, leveraging AI-enhanced methodologies.
- Streamlined resource allocation, enhancing project execution speed and cost-effectiveness.
- Optimized resource management to ensure timely and cost-effective project delivery.
- Spearheaded transition to platform-based agile methodologies, improving team adaptability through targeted training and onboarding.
- Collaborated on strategic proposals, providing critical insights on costing and feasibility to guide decision-making.
- Coordinated project activities across departments to enhance collaboration. effectively with cross-functional stakeholders, including Finance, Operations, and field work teams.
SENIOR CLIENT EXECUTIVE
Kantar Insights
Istanbul
06.2015 - 09.2018
- Cultivated strong client relationships that drove new business development and elevated client satisfaction.
- Managed multinational Copy Testing, Brand Equity, and Trade Marketing projects for delivery for esteemed clients such as PepsiCo, L'Oréal, and Ferreto.
- Cultivated strong client relationships, resulting in increased new business opportunities and higher client satisfaction.
- Mentored new team members and supported media & digital solutions, enhancing team skills and enriching client offerings.
- Streamlined project workflows—from questionnaire development to financial monitoring—improving operational efficiency and increasing profitability.
- Mentored new team members and supported Media & Digital solutions, boosting team capabilities and enriching client offerings.
SOCIAL MEDIA ANALYST
Alafortanfoni
Istanbul
04.2014 - 12.2014
- Identified and monitored key social media channels, enhancing brand presence through targeted evaluations.
- Compiled and presented weekly and monthly insights reports, facilitating informed decision-making across teams.
- Delivered detailed competitive analyses weekly and monthly to inform strategies and track market trends.
- Delivered detailed competitive analyses on a weekly and monthly basis to track market trends.
Education
Bachelor of Science - Economics And Management
London School of Economics and Political Science, U. of London
10.2010 - 07.2013
BACHELOR OF SCIENCE - Economics and Management Honours Programme
Istanbul Bilgi University
IstanbulHIGH SCHOOL DIPLOMA - Mathematics and Natural Sciences
Sanit Georg Austrian High School
Istanbul 09.2002 - 06.2007
Skills
- Cross-functional collaboration
- Team management
- Project management
- Global coordination
- Problem solving
- Social media monitoring
- Business intelligence
- Focus groups
- Consumer behavior
- Research design
- Industry best practices
- Content analysis
- Presentations and recommendations
- Qualitative analysis
- Quantitative analysis
- Storytelling
- Presentation
Personal Information
Consumer Insights and Strategy Professional
LANGUAGES
Title: INSIGHT TEAM MANAGER
Languages
Turkish
First Language
English
Advanced
C1
French
Intermediate
B1
German
Intermediate
B1
Timeline
INSIGHT TEAM MANAGER
Melwater
02.2024 - 04.2026
RESEARCH MANAGER
Oracle Life Sciences
08.2023 - 01.2024
RESEARCH MANAGER
Kantar Insights, Brand Guidance and Media, Creative team
04.2019 - 08.2023
SENIOR CLIENT EXECUTIVE
Kantar Insights
06.2015 - 09.2018
SOCIAL MEDIA ANALYST
Alafortanfoni
04.2014 - 12.2014
Bachelor of Science - Economics And Management
London School of Economics and Political Science, U. of London
10.2010 - 07.2013
HIGH SCHOOL DIPLOMA - Mathematics and Natural Sciences
Sanit Georg Austrian High School
09.2002 - 06.2007
BACHELOR OF SCIENCE - Economics and Management Honours Programme
Istanbul Bilgi University