Sean Li

• Develop the B2B Segments and Key accounts sales of Lubricants and Fuels in Asia Pacific and Middle East
• Responsible to support the strategy and Business Plan for Key Accounts in Asia Pacific and Middle East across the following B2B segments: Construction, Mining, Power Generation, Logistics and Transport, other industries
• Evaluate and launch O2O channel in Asia pacific perimeter by identifying right partners, while having a close intervention with respective Affiliates
• Focal point of contact in matrix organization between B2B Division / Business Lines / MS Divisions / other group branches (GRP) and Asia Pacific and Middle East Affiliates in the development of B2B segments and key accounts business
• Geographical area: MS-APME affiliates + direct support of countries (see organisation chart)
• Drive the development of regional and local affiliate B2B marketing initiatives and business plan to achieve volume and profitability targets to drive business growth

• Lead and manage development projects: develop business plans and valuations
• Prepare NBO and negotiate agreement (SPA, JV agreements), prepare dossiers for internal approval (NBO,BO,FID)
• Identify new development opportunities (including support corporate objective such as innovation, supply and logistics and others) and collaborate development plans in partnership with internal and external stakeholders
• Develop contracts with potential business partners
• Report to: Kazi RAHMAN APME VP of Strategy, Development & Supply
• Subordinate:0

• Set up the MEC team and achieved the high performance of Sales target
• (Vol.226% and Margin286%)
• Lead, manage, coach, and inspire a team developing the Industrial market “Materials Energy Consumer (MEC)”, including Mining, Cement, Energy, Paper, Chemicals, Textile, Food, and include a specific effort to develop Lubrilog range new acquisition
• Support Key Account Managers for achieving sales goals following a list of International or National Key Account, meanwhile support Market Segment Managers to act as back-office specialists/expert defining segment strategy, product offer, road to market tactics, etc
• Monitor and achieve sales team targets for both new and existing customers through direct sales and be accountable for the overall team performance
• Manage the reporting of financial performance indicators: Volume, Turnover and GMVC by market segment and provide the overall analysis
• Drive the disciplined execution of sales first behaviour in the team to meet or beat standards set out in the Global Commercial
• Increase utilization and accuracy of Sales CRM Tool especially targeting an improvement in Key Account plans and call rate
• Report to: IO DGM
• Subordinate:9 persons

• Set up the Key Account team and achieved the high performance of Sales target
• (Vol.136% and Margin179%)
• Lead the sales team to improve the sales value, control the cost, expand the sales of the products in the Paper, Textile, Chemical, Cement, Power, GE and Mining segments, and achieve the sales target
• Identify targeted accounts and formulates specific strategies and tactical action plans to develop long-term sustainable & profitable business with targeted accounts in National Account
• Ensure that the product range and services are in line with the sales strategy and will meet the needs for the coming years in the specific market
• Make the KA team strategy and market development plan, coordinate with other departments to meet the needs of KA customers
• Report to: IO DGM
• Subordinate:6 persons

• Responsible for product IOEM channel development and sales, implementation and completion of the company's annual sales plan
• Lead the sales team to improve the sales value, control the cost, expand the sales of the products in the responsible area, and achieve the sales target
• Manage the sales team’s the daily sales, reports planning, collecting and follow up, budget planning and controlling
• Identify targeted accounts and formulates specific strategies and tactical action plans to develop long-term sustainable & profitable business with targeted accounts in industry OEM
• Ensure that the product range and services are in line with the sales strategy and will meet the needs for the coming years in the specific market
• Make the IOEM strategy and market development plan, coordinate with other departments to meet the needs of IOEM customers
• Report to: IO National Sales Manager
• Subordinate:3 persons

• Identify targeted accounts and formulates specific strategies and tactical action plans to develop long-term sustainable & profitable business with targeted accounts in industry OEM
• Assist sales team and local distributor to develop the IOEM customers
• Ensure that the product range and services are in line with the sales strategy and will meet the needs for the coming years in the specific market
• Make the IOEM strategy and market development plan, coordinate with other departments to meet the needs of IOEM customers
• Report to: Sr.IO Marketing Manager—Cement ,Mining & IOEM
• Subordinate: None
• Reason for leaving: Internal promotion

• Identify targeted accounts and formulates specific strategies and tactical action plans to develop long-term sustainable & profitable business with targeted accounts in Mining and cement industry
• Provides the adequate sales & marketing training to the sales and technical service departments
• Ensure that the product range and services are in line with the sales strategy and will meet the needs for the coming years in the specific market
• Suggest the product mix positioning (price, distribution strategy and promotion)
• Report to: Sr.IO Marketing Manager—Cement & Mining
• Subordinate: None
• Reason for leaving: Internal promotion

• Company Overview: Atlas Copco (Shenyang) Construction & Mining Equipment Ltd
• Was originally founded in1937, and being the first manufacturer of pneumatic rock drills and pneumatic tools in China in1955, Atlas Copco (Shenyang) Construction & Mining Equipment Ltd
• Is a Wholly Foreign Owned Enterprise belonging to the Atlas Copco Group, headquartered in Sweden
• According to the company's annual sales target responsible for the implementation and completion of the annual sales plan, responsible for creating, managing area efficient high-quality sales team
• Monthly review and monitor sales activities (including sales reports, contract review, payment, etc)
• Actual sales over the same period increased by30%
• Report to: Nation Sales Director (Great China )
• Subordinate:6 people
• Reason for leaving: Seeking higher career development

• Responsible for the6 provinces of South China region to promote the sale of new products
• Guidance and organization in the area of new product marketing activities and projects within the negotiations
• Responsible for the original product and competitor products, market research, and in the research presented in the report on the technological transformation of existing products, increase market competitiveness
• Report to: Product Line Manager
• Subordinate: None
• Reason for leaving: Internal promotion

• Take charge for products sales and market development in JiangXi
• Responsible for the creation, management area efficient high-quality sales team, sales representative supervise the completion of the sale of individual tasks in early development
• Completed115% of the annual plan sales, real sales growth over last year33.1%
• The development of metal mining customers2, cement customer a new development of customer sales Accounted for10% of the actual sales
• Report to: Southern of China Manger
• Subordinate:2 people
• Reason for leaving: Internal promotion

• Responsible for product sales and Channel Management in the central of Hunan
• Complete the regional manager to develop annual sales targets, and regular visits to their areas of jurisdiction, the information about competitors
• Regular visits to agents, with agents to develop appropriate strategies and sales channels to maintain the normal operation of an effective channel to improve product sales
• Annual plan completed166% of sales compared to last year's actual sales growth of110%
• Report to: HUNAN Regional Sales Manager
• Subordinate: None
• Reason for leaving: Internal promotion

• Take charge for Changsha Pepsi product sales, including:
• Dealer management and development
• Visit customers and maintain an independent market image of Pepsi products
• Regularly report to the Regional Sales Manager
• Report to: Regional Sales Manager
• Subordinate: None
• Reason for leaving: Based on the understanding of career development, and have a better development platform for career planning, so leave the Pepsi company