Summary
Overview
Work History
Education
Skills
Awards
Timeline
Generic
Scott Whisenhunt

Scott Whisenhunt

San Diego

Summary

Accomplished product marketing executive with over 12 years of experience driving brand narratives, executing impactful GTM strategies, and launching innovative products in lifestyle, technology, and consumer sectors. Demonstrated track record of increasing brand awareness, consideration, and conversion rates by an average of 10%, resulting in scalable business growth across DTC, wholesale, and B2B channels. Skilled in team leadership, managing budgets exceeding $10M, and creating omni-channel strategies based on consumer insights, performance analytics, and compelling storytelling. Committed to developing emotionally engaging campaigns that drive commercial success.

Overview

13
13
years of professional experience

Work History

Staff Manager, Global Commercial Campaigns & Performance Marketing

QUALCOMM
07.2023 - Current
  • Built and scaled a 13-person global product marketing and campaign team, focused on integrated product launches and brand storytelling across commercial portfolios.
  • Developed and executed full-funnel 360 marketing campaigns that increased brand awareness, consideration, and conversion rates by an average of 10%, aligned with Qualcomm’s diversification strategy.
  • Launched Snapdragon X Elite GTM strategy, expanding SKUs from 3 to 60+ in one year; led cross-functional coordination with Product, Sales, Engineering, and Brand teams.
  • Managed a $10M+ global marketing budget across paid, owned, and earned media channels, optimizing performance to drive a 23% YoY increase in influenced pipeline totaling $30M+.
  • Drove brand engagement and authenticity through high-visibility brand partnerships including Formula 1 and Manchester United.
  • Crafted differentiated value propositions, messaging pillars, and launch frameworks that elevated market positioning and increased campaign ROI.

Senior Global Marketing Manager

HP INC.
01.2015 - 01.2023
  • Oversaw go-to-market strategy and full campaign lifecycle for 20+ global product launches across PCs, collaboration devices, and SMB services.
  • Delivered measurable increases in brand awareness, product consideration, and conversion rates—averaging 10% growth across global campaigns.
  • Led HP’s largest brand campaign, Unlocking People Possibilities, generating 2,000+ qualified leads and over $100M in global pipeline.
  • Increased global market share by 4% and brand preference by 5% through coordinated demand creation and capture initiatives.
  • Launched HP Presence; built launch GTM strategy, messaging hierarchy, and channel enablement tools.
  • Directed $2M+ in research projects shaping segmentation strategies and optimized messaging.
  • Generated 30% YoY brand share growth for OMEN Gaming through targeted content marketing.
  • Winner of multiple internal and external marketing awards.

Senior Account Planner / Lead Strategist

TRACYLOCKE (OMNICOM GROUP)
01.2012 - 01.2015
  • Led product positioning and messaging across 40+ Samsung mobile launches including Galaxy S3–S6.
  • Improved awareness, consideration, and conversion across retail campaigns by over 10%.
  • Enabled Samsung to surpass Apple in U.S. smartphone brand share through strategic retail marketing.


Education

Bachelor of Arts - Advertising & Brand Communication

University of Central Oklahoma
Edmond, OK

Skills

  • Product Marketing Strategy & Leadership

  • End-to-End GTM & Campaign Execution

  • Awareness, Consideration, and Conversion Optimization (10%)

  • Brand Messaging & Positioning

  • Consumer & Market Insights

  • 360 Content Development (Photo, Video, Social, Retail)

  • Cross-Functional Collaboration (Sales, Product, Brand, Digital)

  • Performance Marketing & ROI Analytics

  • Budget Oversight & Forecasting ($10M scale)

  • DTC, Retail, and Partner Channel Experience

Awards

B2 Reggies Gold (2025) – B2B Campaign of the Year, B2 ANA Bronze (2025) – Lead Generation, ACE Awards Silver (2025) – Best Campaign, HP Most Collaborative Award (2021), HP Marketing Rockstar (2021), SABRE Award – Best Brand/Film Video (2019), ARF David Ogilvy Award Finalist (2019), PRWeek Best Brand Campaign (2019), HP Shining Star & Collaborative Excellence Awards (2018–2020)

Timeline

Staff Manager, Global Commercial Campaigns & Performance Marketing

QUALCOMM
07.2023 - Current

Senior Global Marketing Manager

HP INC.
01.2015 - 01.2023

Senior Account Planner / Lead Strategist

TRACYLOCKE (OMNICOM GROUP)
01.2012 - 01.2015

Bachelor of Arts - Advertising & Brand Communication

University of Central Oklahoma

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Scott Whisenhunt