Sarah Morton
Nice,06
Summary
Adept at transforming challenges into opportunities, I spearheaded Superyacht Distribution, diversifying its services to become a linchpin in yachting logistics. My tenure at Boat International Media honed my knack for exceeding sales targets through strategic partnerships. Skilled in financial planning and customer relations, I excel in dynamic environments, always prioritizing client satisfaction and operational excellence.
Overview
20
20
years of professional experience
Work History
Owner
Rammedia France SARL / SUPERYACHT DISTRIBUTION
04.2011 - Current
- Set up the company Superyacht Distribution in 2012 with my partner. Initially it was a magazine distribtuion service onboard yachts and into hotels. The company then diversified to include logistics for the yachting industry.
- Managed day-to-day business operations including all back office tasks
- Managed financial aspects of the business, including all invoices and payments, budgeting, financial reporting, and tax preparation.
- Negotiated price and service with customers on a daily basis
- Excellent communication skills, both verbal and written.
- Proven ability to learn quickly and adapt to new situations.
- Ability to work individually under pressure and within tight deadlines.
- Used to working with import/export of goods into France via different customs networks at Nice Airport, Marseille
- Customized with liasing with Customs agents and processing paperwork where needed for the importation of goods
Marketing Consultant
Autoentrepreneur / Self Employed
06.2010 - 04.2012
- Consulted with clients on business issues and developed innovative proposals to expand their businesses in the yachting sector.
- Developed marketing plans for clients.
- Created customized marketing materials to increase product awareness.
- Wrote engaging and successful marketing, advertising, and website copy.
- Liased with various forms of media for purchasing of advertising space and negotiated media coverage for my clients.
Personal Assistant
Family Office
01.2010 - 06.2010
- Worked day to day with HNI based in Monaco assisting in any tasks required to support his daily life.
- Oversaw personal and professional calendars and coordinated appointments for future events.
- Displayed absolute discretion at handling confidential information.
Sales Executive
Boat International Media
09.2007 - 09.2009
- My role was to assist with the launch the US based yachting crew magazine Dockwalk in the Mediterranean
- Generated all new sales leads developed key partnerships, resulting in increased lead generation and cross-selling opportunities.
- Researched sales opportunities and possible leads to exceed sales goals and increase profits.
- Negotiated contract terms with clients, securing favorable conditions for both parties while maximizing profitability.
- Worked closely with the marketing and distribution team to ensure high visibility throughout the Mediterranean ports. Assisted at various boatshows and events.
Sales Executive
Riviera Radio
02.2007 - 09.2007
- My role was to develop a new Yachting Division for the radio station
- Increase awareness of the station in the yachting community.
- Increase sales specifically targeting the yachting community. B2B and direct to yachts
- Create media plans for new onair shows focused around yachting
- The Yachting Division of Riviera Radio that I created is still thriving today?
Sales Executive
Yachting Pages
01.2005 - 02.2007
- Advertising sales executive for the yachting directory : Yachting Pages
- Expanded market presence by identifying new business opportunities and successfully closing deals with prospective clients
- Strengthened existing client partnerships through regular check-ins and reviews, ensuring continued satisfaction with our services and exploring opportunities for upselling or cross-selling additional products.
- Travelled extensively through the Mediterranean ports distributing the publication. Assisted with all yacht shows that the publication was present at.
Education
Bachelor of Arts - Politics With European Studies
University of Exeter
Exeter, UK06-2001
Certificate in International Politics / Erasmus - Political Science
Sciences Po Lyon
Lyon, France01-2000
High School Diploma -
Kungsholmens Gymnasium
Stockholm, Sweden01-1996
Skills
- Customer relations
- Small business operations
- Verbal and written communication
- Day to day running the back office of small yachting business
- Marketing
- Financial planning
- Excellent knowledge of the yachting sector
Languages
English
Bilingual or Proficient (C2)
French
Advanced (C1)
Swedish
Advanced (C1)
Timeline
Owner
Rammedia France SARL / SUPERYACHT DISTRIBUTION
04.2011 - Current
Marketing Consultant
Autoentrepreneur / Self Employed
06.2010 - 04.2012
Personal Assistant
Family Office
01.2010 - 06.2010
Sales Executive
Boat International Media
09.2007 - 09.2009
Sales Executive
Riviera Radio
02.2007 - 09.2007
Sales Executive
Yachting Pages
01.2005 - 02.2007
Bachelor of Arts - Politics With European Studies
University of Exeter
Certificate in International Politics / Erasmus - Political Science
Sciences Po Lyon
High School Diploma -
Kungsholmens Gymnasium
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