Saoirse Duffy
New York
Summary
Ambitious and driven team player with 2 years+ experience in an international workplace, primarily specialized in digital marketing and communications. Highly skilled in project management and media monitoring with a proven track record of transforming specific business goals into new strategies and solutions. Currently searching for new opportunities in New York to grow and develop professionally.
Overview
2
2
years of professional experience
Work History
Social Media Listening Manager
SUEZ Eau France
09.2022 - Current
- Monitored media data (avg 80K results per annum), screening for information impacting brand reputation, crisis topics, and industry trends, online and across social media, to protect brand image across 40 countries.
- Analyzed data sets using Talkwalker, to prepare and present data visualization reports, such as monthly international reputation reports, crisis-follow up reports, and communication campaign evaluations, to top management.
- Collaborated with external agencies to implement new solutions to protect and monitor brand image while simultaneously reinforcing Group objectives.
- Drafted corporate press releases and social media publications in English and French on Group and CEO level.
- Increased Group's LinkedIn page following by 54% to 728,000 followers.
Social Media Consultant
Tidings Luxury Scarves
06.2022 - 08.2022
- Completed audits of existing social media brand accounts to identify social media trends and developments to influence marketing and communication strategies.
- Boosted company's TikTok feed over 70% through organic content creation to attract younger clients, while maintaining managements values and beliefs.
- Reviewed brands social media sponsorship using Facebook and Instagram Ads.
Junior Project Manager
Veepee France
01.2022 - 06.2022
- Developed new initiatives to promote digitalization of training techniques targeting 300+ employees to support them with various software packages during onboarding.
- Managed and created weekly employee communications site content increasing average monthly active users from 100 to 700.
- Analyzed metrics relating to website performance and team performance, i.e., satisfaction rate and uptake of digital training, or website monthly reach and shared personalized feedback to team managers
- Respected deadlines for preparing specific deliverables adapted to managements preferences, such as monthly KPI summaries or bi-weekly newsletters.
Education
Master of Science - Manager Marketing Data & E-Commerce
SKEMA Business School
Paris10.2023
Bachelor of Arts (Hons) - Global Business
Dublin City University, NEOMA Business School
Reims, Dublin10.2022
Skills
- Proficient in Microsoft Office including Excel, Talkwalker, Looker Studio, Google Analytics, Canva, Wordpress and Figma
- Certified in GA4 Google Ads, Agile PM, Hubspot Social Media Marketing, Inside LVMH, Meta Digital Marketing and Opquast Web Quality Assurance
- Courses in SQL, HTML and Python
- Communication, Brand Management, Public Relations, Social Media Management, Content Generation, Promoting Engagement
Languages
French
Bilingual or Proficient (C2)
Irish
Bilingual or Proficient (C2)
Timeline
Social Media Listening Manager
SUEZ Eau France
09.2022 - Current
Social Media Consultant
Tidings Luxury Scarves
06.2022 - 08.2022
Junior Project Manager
Veepee France
01.2022 - 06.2022
Master of Science - Manager Marketing Data & E-Commerce
SKEMA Business School
Bachelor of Arts (Hons) - Global Business
Dublin City University, NEOMA Business School
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