Samrudhi Mehrotra
Paris
Summary
Results-driven marketing professional actively seeking new opportunities in marketing, sales and product management. With a strong background in market analysis, strategic planning, and customer engagement, I am eager to leverage my expertise to drive growth and innovation in a dynamic team environment. Proven track record of exceeding targets and delivering impactful marketing campaigns. Available immediately
Overview
6
6
years of professional experience
1
1
Certification
Work History
Product Marketing Analyst Intern
Digimind
Paris
06.2023 - 12.2023
- Analyzed customer feedback, market trends and competitive analysis to identify opportunities for product improvement.
- Collaborated with cross-functional teams to develop product positioning, messaging, pricing and promotional strategies.
- Managed the development of launch materials including press releases, email campaigns and website content.
- Collaborated with sales personnel to develop and refine sales enablement resources via HubSpot, achieving a 25% uplift in sales efficiency.
- Performed comprehensive data analysis, yielding critical insights that shaped key marketing strategies.
Business Development Associate
Byjus
India
06.2018 - 02.2020
- Drove a 10% increase in qualified leads through pioneering lead generation strategies, including cold calling, email campaigns, and strategic networking.
- Skilled in negotiating annual contracts and crafting strategic account plans that meet corporate objectives and client requirements.
- Collaborated with cross-functional teams to develop innovative solutions for clients' needs.
- Focused on CRM data accuracy to enhance operational efficiency and enrich prospect analysis.
- Partnered with Marketing & Growth teams to leverage Ideal Customer Profiles (ICP) for precision-targeted lead generation.
- Created presentations on the company's services, products, pricing plans and marketing campaigns.
Education
MSc International Strategy & Influence -
Skema Business School
12.2023
Programme Grande Ecole, Masters in Management -
Skema Business School
09.2022
B.E in Computer Science -
Gujarat Technological University
06.2018
Skills
- English (Native/Fluent)
- Hindi (Native/Fluent)
- French (Basic/Limited Working Proficiency)
- Soft Skills -Communication skills, Presentation skills, Teamwork, Autonomous, Leadership, Analytical, Energetic, Attention to detail,Organized
- IT Skills- C, Adobe analytics, MySQL, Android Studio, Database Management,Photoshop, Canva, Microsoft suite, Hubspot, Salesforce, Successfactors
- Data Analytics - Excel, Python, Power BI,Agile Methodology
Certification
- Power Platform Fundamentals - Microsoft, April 2023
- Digimind Social fundamentals - Digimind, November 2022
Projects
Nutricia-DANONE Consulting project, SKEMA Business school, 01/2023, 06/2023, Consulted with clients to understand their business goals, target audience, and competitors in the medical nutrition market., Create tailored digital media plans that align with client goals, leveraging social media, content marketing, email marketing, SEO, and SEM, Identified product gaps, onboarded new products, and played a key role in improving the customer journey in Danone CODENEKT Consulting project, SKEMA Business school, 09/2022, 12/2023, Supported the teams in developing and executing go-to-market strategies, particularly in the launch of innovation on the core business and new items., Conducted market research and competitor analysis to identify trends and opportunities for product improvement., Analyzed different scenarios for business development and business models. The CEO used our keynotes at the LA summit.
Timeline
Product Marketing Analyst Intern
Digimind
06.2023 - 12.2023
Business Development Associate
Byjus
06.2018 - 02.2020
MSc International Strategy & Influence -
Skema Business School
Programme Grande Ecole, Masters in Management -
Skema Business School
B.E in Computer Science -
Gujarat Technological University
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