Salvador Canaleta Rodríguez
Hendaye
Summary
Global talented leader specialized in Business Growth and Transformation. Highly successful at pioneering new retail solutions at KA customers. International market expansion proven records with strategic approach.
Overview
23
23
years of professional experience
Work History
Europe Retail Strategy & Sales Director
Salva Industrial SL
Lezo
12.2020 - Current
- Definition of sales strategy and its implementation within European countries
- Increased Sales by 65%.
- Increased Gross Margin up to 4%.
- International KA Management (Carrefour, Auchan, Tesco, Fuste)
- Successful implemented new product and participating in process development
- P&L Mgmt. in French & UK subsidiaries
- Kaizen Method implementation
- Organizing and attending trade shows
- In charge of 14 people
- Reporting to Deputy GM
Area Sales Manager Iberia
Wiesheu GmbH
Madrid
02.2012 - 11.2020
- Planned, developed and implemented sales strategies in Spain and Portugal. Also Mexican market during 2 years
- Increased sales by 380% in Iberian market
- KA Management International (Lidl, Aldi, DIA Group among others)
- Trade fairs organization
- In charge of 1 person
- Reporting to CSO
International Business Development Manager
Matrican
Santander
03.2010 - 12.2011
- Responsible for Business development in French and German markets
- KA Development
- Profit analysis
- Trade fairs organization
- Reporting to GM
Commercial Director
Contracts & Interiors
Córdoba
11.2004 - 01.2010
- Responsible for the definition and implementation of the strategy in Sales & Marketing Department
- Setting up a new BU for distribution of hotel equipment within Horeca segment
- In charge of 5 employees
- Reporting to GM
Food & Beverage Manager Assitant
Puente Romano Hotel
Marbella
07.2003 - 07.2004
- Responsible for the annual budget of the department
- Execution of standards set by the company
- Operational supervision
- In charge of 86 employees
- Reporting to Executive F&B Director
Food & Beverage Manager Assitstant
Gran Hotel Benahavís
Benahavís
10.2002 - 07.2003
- Opening of the hotel with Banqueting facilities for up to 150 pax. kitchen, 2 restaurants and 2 bars
- Creation and implementation of standards for the department
- Operational Management
- In charge of 27 employees
- Reporting to GM
Chief Steward
Kempinski Airport Munich Hotel
Munich
11.2000 - 03.2002
- In charge of the higyene and clenaliness standards within the F&B Department
- In charge of 12 people and 2 assitants
- Reporting to F&B Director
Education
MBA - Strategic And Financial Management
Universidad Pontificia De Comillas ICAI-ICADE
Madrid, Spain03.2010
SHA Diploma in International Hospitality Management - Hotel Management
Swiss Hotel Management School Les Roches
Marbella, Spain07.2000
Skills
Office, Micros, Fidelio, Work Management (ERP), Oracle and Sage (CRM), BAAN (ERP), Power BI
Languages
Spanish
First Language
English
Proficient (C2)
C2
French
Advanced (C1)
C1
German
Advanced (C1)
C1
Timeline
Europe Retail Strategy & Sales Director
Salva Industrial SL
12.2020 - Current
Area Sales Manager Iberia
Wiesheu GmbH
02.2012 - 11.2020
International Business Development Manager
Matrican
03.2010 - 12.2011
Commercial Director
Contracts & Interiors
11.2004 - 01.2010
Food & Beverage Manager Assitant
Puente Romano Hotel
07.2003 - 07.2004
Food & Beverage Manager Assitstant
Gran Hotel Benahavís
10.2002 - 07.2003
Chief Steward
Kempinski Airport Munich Hotel
11.2000 - 03.2002
MBA - Strategic And Financial Management
Universidad Pontificia De Comillas ICAI-ICADE
SHA Diploma in International Hospitality Management - Hotel Management
Swiss Hotel Management School Les Roches
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