Sabina Daumont

I’ve been developing and implementing employer branding strategies and campaigns for mid-sized and large technology companies that want to turn existing employees into ambassadors and attract top-tier talent.

Some of the tech companies I've worked with on employer branding campaigns over the years include: Mambu, TiVo Engineering, Youngculture, Nuvei, Hindawi, Appsbroker.

Every company has its particularities and every employer branding campaign is different. However, experience has helped me set up an all-encompassing, well-documented process that I'm continuously improving.

In this role, the main activities I perform include but are not limited to:
• Analyzing the market and drafting persona profiles in order to have a complete and insightful picture of the talent companies want to attract.
• Analyzing the competition to determine a unique value proposition (Employer Value Proposition) that will resonate with the company and make it stand out.
• Performing SWOT analysis.
• Setting employer branding/ marketing goals and objectives. Determine the metrics that will be used to measure the results.
• Creating employer branding/ marketing roadmaps - comprising both online and offline activities - to reach the goals.
• Brainstorming creative concepts for punctual campaigns that are part of the global strategy and are in line with the established goals. Work on these campaigns from concept, content, email marketing/ social media tactics, design to live campaign and monitoring.
• Managing social media campaigns on multiple channels, including paid ad management.
• Maintaining a close connection with clients. Organise workshops whenever needed.

This role has helped me gain strong leadership skills by managing projects from start to finish. I'm used to working within tight deadlines and a fast-paced environment while identifying issues, analyzing information and providing solutions to problems.

My role as a digital marketer has always been multi-faceted as it includes a plethora of activities:

• Key account management for multiple clients - mostly technology companies.
• Conducting market research by analyzing industry trends, consumer demographics and competitor activities to inform marketing strategy.
• Developing and implementing marketing & content strategies for the clients I’m managing but also for all other clients. I’m the person in charge of the marketing strategy for all the companies the agency is working with.
• Measuring the results of such strategies and finding ways to improve them.
• Copywriting – I’ve been writing content for clients’ blogs, reports, whitepapers, e-books, infographics, landing page campaigns.
• Proofreading and editing blog articles, reports, presentations, e-books, whitepapers, etc.
• Social media marketing – developing strategies for clients’ social media channels, creating social media calendars, working with dedicated tools.
• Creating and managing paid social media campaigns.
• A-B tested ad campaigns to optimize performance and drive improved ROI.
• AdWords campaign management.
• Creating Pay-Per-Click campaigns to drive targeted traffic to company website.
• Increasing brand awareness with ambassador partnerships and targeted email campaigns.
• SEO - Generated reports to monitor and analyze website performance, search engine rankings, or domain authority.
• Completing keyword research and analyzing competitor SEO and PPC campaigns to identify gaps and opportunities.
• Creating reports on digital marketing efforts using analytics tools to track and measure digital marketing success for management.
• Implementing marketing automation tools to streamline and automate repetitive marketing tasks.
• Managing digital projects from initial concept through final implementation and live monitoring.

In my role as Digital Marketing Specialist, over the past 8 years, I have worked with numerous companies. Some of them include: Swat.io, Usersnap, Thinslices, Veeting, Codecamp, SHARE Architects.

My role at Digital Climbers revolves around setting objectives and developing strategies to reach business and marketing KPIs by leveraging SEO opportunities.

The activities I'm performing are mainly those of an SEO specialist and they include:

• Performing complete SEO audits.
• Managing SEO campaign expenses, estimated monthly costs and reconciled discrepancies to maximize budget.
• Recommending changes to website architecture, content and linking to improve SEO positions for target keywords.
• Researching and implementing search engine optimization recommendations in accordance with development methodology.
• Performing ongoing keyword discovery, expansion and optimization to increase organic search footprint and drive relevant site traffic.
• Researching and analyzed competitor website and advertising links to gain insight into new strategies.
• Devising effective link-building campaigns to increase website authority and visibility.
• Optimizing website content and images to improve search engine rankings.
• Developing and deploying content marketing strategies to improve organic search traffic.

In my role as Head of Content at Digital Climbers, I've been working on SEO and content strategies for companies such as Henkel Romania, OMV Petrom Romania, SeedBlink.

I joined The Hoxby Collective community as a Brand Manager in 2019. I was assigned on multiple projects over a period of 3 years, tasks and activities were very diverse depending on project requirements.

In a nutshell, my work included but was not limited to:

• Researching and identified new opportunities for product and brand development.
• Incorporating product changes into marketing messages to drive customer engagement and maximize profits.
• Analyzing customer feedback and market trends to make informed decisions about product and brand messaging.
• Developing and executing branding campaigns to educate target audiences on product features, benefits and values.
• Researching market trends to identify customer needs and preferences for strategic planning.
• Creating and managing budgets to maximize brand reach and engagement.
• Conducting research and analysis to determine brand positioning and messaging.
• Monitoring and evaluating marketing and advertising campaigns to support brand consistency and engagement.
• Launching successful digital marketing campaigns that achieved goals for increased website traffic.

During my time as Marketing Manager of Occurrency, I have worked on researching and developing the marketing strategy including:

• Buyer persona profiles
• Competitor analysis
• Editorial calendar topics
• Content publishing frequency
• Social media marketing tactics and activities
• Social media paid ad & AdWords strategy and budgeting
• KPIs and metrics.

We also had the launch of an in-depth report on the blockchain scene of Berlin for which I interviewed over 80 companies – it was extensive research work combined with content creation, interview editing, email marketing, paid ad management.

As part of The Paypers, I was in charge of:

• Implementing the Scrum methodology within the team.
• Writing daily news on mobile payments, online payment, e-invoicing.
• Reviewing articles for grammar, spelling, punctuation, syntax, accuracy, and compliance with quality standards.
• Supported publication by helping develop layouts and collaborating with production teams.
• Project management.
• Writing, proofreading and editing of yearly guides on Mobile Payments and E-invoicing.
• Contacting industry experts for interviews and publishing them on the website.
• Reaching out to event organisers worldwide for advertising opportunities.
• Creating and monitoring the weekly dashboard with marketing, analytics and sales data.
• Sales: contacting prospects via email and telephone.