Ruei-Chieh Hung
Rennes
Summary
Passionate about fragrance and luxury beauty, I believe scents evoke emotions and define identities. Never leaving home without perfume, I explored scent composition by creating my own fragrances. I discovered that one of my self-made scents closely resembled a luxury brand's, reinforcing my olfactory sensitivity. With expertise in market research, e-commerce, and competitive analysis, I aspire to blend creativity and data-driven insights to develop captivating fragrances at Kilian Paris.
Overview
3
3
years of professional experience
Work History
Environmental Sustainability Intern
Hotai Motor Co., Ltd.
07.2023 - 08.2023
- Completed industry research in automotive trends for group's net-zero roadmap.
- Optimized consumer insights to identify key pain points. Developed a new service based on market research, integrating social media, CRM, and UX to enhance engagement. Recognized by management and considered for future strategic implementation.
Customer Advisor
UNIQLO TAIWAN
02.2022 - 09.2022
- Analyzed consumer behavior and market trends to optimize product merchandising and brand engagement.
- Tracked KPI and customer engagement, refining marketing and retention strategies.
Conducted consumer insights research, improving brand positioning and in-store experience. - Developed a comprehensive understanding of fast-fashion retail operations, gaining insights into product performance and market dynamics.
Toyota Tree Planting Marketing Proposal Competition
Hotai Motor Co., Ltd.
04.2021 - 07.2021
- Developed a data-driven marketing proposal leveraging social media to increase brand awareness among young consumers, enhance future purchase intent, and strengthen brand positioning.
- Designed a strategic initiative that enhanced brand visibility and consumer interaction, leading to a Top 20 ranking out of 680 teams.
E-Commerce Website Optimization Competition
Taiwan Trade
03.2020 - 06.2020
- Managed and optimized an e-commerce platform, overseeing store setup, product listing, digital marketing strategies, and ad placements to drive sales growth.
- Developed an SEO-driven strategy, integrating consumer insights and search trends to enhance product visibility and engagement.
- Achieved a 500% increase in click-through rate within 1 week through product placement optimization and keyword targeting.
Education
Master of Science - Data and Business Analytics
Rennes School of Business
Rennes02-2026
MBA -
National Taipei University
Taiwan02-2026
BBA -
National Chiayi University
Taiwan06.2021
Skills
- Market Research
- Consumer Insights
- Competitive Analysis
- Brand Promotion
- Social Media Marketing
- SEO Optimization
- Google Ads
- Visual Merchandising
- Product Development Support
- Packaging Coordination
- Sample Management
- Data-Driven Decision Making
- Excel, SQL, Python, Power BI
- Analytical Mindset
- Detail-Oriented
- Cross-Functional Collaboration
- Project Coordination
- Strong Communication Skills
Cross Cultural Projects
- CSR & Sustainable Business Strategy Program, University of Valencia, 01/2025, Spain
- Sustainability & Risk Management Workshop, Waseda University, 09/2023, Japan
- Consumer Behavior Insights Analysis, 11/2022, Korea
Languages
- Chinese (Native), English (Fluent), French (Beginner, currently learning)
Timeline
Environmental Sustainability Intern
Hotai Motor Co., Ltd.
07.2023 - 08.2023
Customer Advisor
UNIQLO TAIWAN
02.2022 - 09.2022
Toyota Tree Planting Marketing Proposal Competition
Hotai Motor Co., Ltd.
04.2021 - 07.2021
E-Commerce Website Optimization Competition
Taiwan Trade
03.2020 - 06.2020
Master of Science - Data and Business Analytics
Rennes School of Business
MBA -
National Taipei University
BBA -
National Chiayi University
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