Ruba Khatib

Led the Club’s public relations strategy, representing the organization with key stakeholders, businesses, and institutional partners.

Built and maintained strategic partnerships to support Syrian entrepreneurs and investors.

Oversaw media relations and external communications to strengthen the Club’s visibility and reputation.

Organized and promoted high-level events, conferences, and networking activities aligned with the Club’s mission.

Life Line MENA is a small Syrian NGO focused on humanitarian relief and community support in Syria,

Managed volunteer teams on the ground, ensuring effective coordination and delivery of humanitarian activities.

Developed and implemented fundraising strategies and supported institutional funding demarches to sustain NGO projects.

Contributed to strengthening organizational governance and safeguarding policies in alignment with international NGO standards.

Supported partnerships and advocacy efforts to enhance the visibility and credibility of the organization.

Social enterprise specialized in catering & events, structured as a professional integration initiative.

Human Resources & Training: Recruited, trained, and managed multicultural teams; designed tailored professional integration programs to support workforce entry and upskilling.

Learning & Development: Created integration incubators in partnership with NGOs (Réseau Traces, Weavers France, Entrepreneurs du Monde, Armée du Salut, Fondation Foyer Notre-Dame des Sans-Abri), providing mentoring, vocational training, and job readiness pathways.

Diversity & Inclusion: Championed the professional inclusion of job seekers facing barriers (new arrivals, refugees, individuals with limited language proficiency, social difficulties, or career transitions). Designed a dedicated women’s empowerment program, enabling refugee and migrant women to launch entrepreneurial projects and access tailored training and mentorship.

Leadership & Strategy: Expanded operations to 9 points of sale; developed growth strategies, pricing models, and innovative product lines.

Partnership Building: Built collaborations with institutions, businesses, and hospitality professionals to strengthen visibility and long-term impact.

Organizational Development: Restructured the organizational and workflow charts to align with newly created departments and functions, ensuring clarity and efficiency.

Learning & Development: Conducted training needs analysis (TNA), designed and facilitated orientation programs, onboarding processes, and change management workshops for managers and teams.

Talent & Performance Management: Implemented MBTI assessments and developed an employee evaluation system to support performance reviews and career growth.

Policy & Compliance: Drafted HR policies compliant with Turkish labor law and aligned with international HR best practices.

Employee Experience & Retention: Designed innovative workforce retention programs, employee services, and engagement initiatives to improve motivation and reduce turnover.

Strategic HR Advisory: Provided guidance to senior management on HR processes, organizational change, and long-term people strategy.

Training Strategy & Operations: Designed and managed the annual training calendar covering competencies, behavioral skills, products, services, and technical training.

Budget & Reporting: Forecasted and managed the annual training budget, ensuring cost efficiency and alignment with strategic objectives.

Needs Analysis & Program Design: Conducted training needs analyses (TNA) and partnered with business leaders to identify development priorities.

Vendor & Stakeholder Management: Coordinated with external training providers, institutes, and internal instructors to ensure quality delivery.

Learning Delivery & Evaluation: Oversaw the implementation of training programs, assessed trainers’ performance, and measured training effectiveness and ROI.

Performance & Development: Set KPIs and created personal development plans for employees, integrating training into performance appraisals.

Onboarding & Culture: Managed induction programs and initiatives to strengthen corporate culture.

Key Projects:

Competency Development Framework – structured company-wide skills framework.

School of Sales & Service – designed for frontline staff development.

Leadership Program (INSEAD) – development program for VPs & SVPs.

Graduate Trainee Program (GTs) – structured onboarding & career progression for UAE nationals.

Human Capital Sustainability Project – ensuring long-term workforce capability.

Training Needs Analysis & Program Design: Conducted TNAs across multiple government and corporate departments; designed customized training programs, materials, and certification processes in collaboration with international institutes (e.g., ILM).

Learning Delivery & Evaluation: Facilitated workshops, delivered Train the Trainer sessions, and evaluated training effectiveness and ROI to ensure measurable impact.

Training Systems & Governance: Contributed to the setup of Training Management Systems (TMS) for large institutions, defining workflows, planning frameworks, and reporting mechanisms.

Leadership & Coaching Development: Designed coaching hierarchies and training pathways for all levels, qualifying internal coaches to deliver programs effectively.

Client Advisory: Advised HR and leadership teams on training budgets, staffing, and long-term development strategies.

Key Clients & Projects:

Dubai Police (General Department of Training): Needs assessments, post-training evaluation, certification process design, and TMS scope study.

Dubai Civil Defense: Annual training plan, cost monitoring, training evaluation, and material review.

ZADCO (CAMS Program): Coaching program design, facilitator qualification, certification with ILM.

Other Clients: RTA, DP World, Dubai Business Women Council, Ministry of Interior (KSA), Commercial Bank of Dubai, ADEC.

Training Needs Analysis & Program Design: Conducted TNAs, designed customized training programs, and facilitated workshops across multiple sectors.

Learning Delivery & Evaluation: Delivered Train the Trainer programs, orientation sessions, and leadership development modules; evaluated training effectiveness and ROI.

Curriculum & Certification: Designed certification processes with international institutes/universities; developed multimedia training materials and evaluation frameworks.

Organizational Development: Supported companies in setting up training departments, defining HR policies, designing job descriptions, and conducting performance evaluations.

Project Management: Managed training budgets, vendor coordination, and large-scale program logistics.

Key Projects:

Dubai Islamic Bank: Led the recruitment, onboarding, and training of 150 senior-level professionals.

Al Hilal Bank: Designed and delivered evaluation and training for all sales & customer service staff across Dubai, Abu Dhabi, and Al Ain.

Al Fujairah International Airport: Trained managers and staff on customer service excellence and leadership mindset.

Supervised and coordinated a team of credit collectors, ensuring compliance with bank standards, local laws, and production goals.

Organized workloads, assigned accounts based on delinquency levels, and monitored staff performance against targets.

Conducted regular training and coaching sessions to improve staff competencies in negotiation, compliance, and customer interaction.

Reviewed delinquent account records, authorized settlement/payment options, and approved collection correspondence.

Assisted staff in complex collection cases and escalated accounts for repossession or legal action when required.

Prepared tracking spreadsheets and performance reports for management review.