ROBIN EVANNO
Paris,France
Summary
Digital & Marketing Leader with 12+ years of proven expertise at L'Oréal and Unilever, driving digital transformation and e-commerce growth in FMCG beauty. I excel at crafting omnimedia strategies, managing P&Ls, and leveraging data science & AI to optimize consumer journeys, acquisition, and loyalty. Currently leading consumer activation at L'Oréal France, I am poised to deliver leadership and innovation for platform excellence and market leadership.
Overview
9
9
years of professional experience
4
4
years of post-secondary education
Work history
Data-Driven Experiences Director - L'Oréal France
L'ORÉAL
Levallois-Perret, France
01.2024 - 11.2025
- Developed data-driven strategies that enhanced customer engagement and brand loyalty.
- Executed innovative marketing campaigns by leading cross-functional teams across all divisions.
- Orchestrated seamless online and offline consumer experiences through lifecycle analysis.
- Implemented analytics tools to monitor performance metrics and guide strategic decisions.
- Drove process improvements, optimised workflow efficiency.
Consumer Data & D2C Director - CPD
L'ORÉAL
Levallois-Perret, Hauts-de-Seine
10.2021 - 02.2024
- Accelerated digital transformation by leading team of 10 experts in Data, CRM, and E-commerce.
- Developed unified view of transactional and behavioural data, enhancing consumer insights and targeting accuracy.
- Designed integrated media strategies to optimise consumer journey touchpoints for acquisition and retention.
- Managed D2C channel, overseeing P&L, UX/UI enhancements, and media acquisition strategies.
- Implemented shopper analytics solutions to measure ROI and refine consumer purchase pathways.
E-Commerce Director - L'Oréal Paris
L'ORÉAL
Levallois-Perret, Hauts-de-Seine
03.2019 - 10.2021
- Managed E-commerce strategy for flagship brand, overseeing team of 7 and driving growth across acquisition, conversion, and loyalty.
- Delivered exceptional revenue growth of +35% in 2020 and +50% in 2021, outperforming market trends across indirect channels (Drive, Pure Players, Marketplaces).
- Defined and piloted online media budgets (Search, Display, Social, CRM), maximizing ROI (CPC, ROAS) and managing relationships with key media agencies (Google, Facebook, Amazon).
- Supervised redesign of L'Oréal Paris D2C website to enhance UX and deployed robust CRM program to boost retention.
- Negotiated annual agreements and developed strategic partnerships with key e-retailers to secure visibility and e-merchandising excellence.
Senior E-commerce Manager
UNILEVER
Paris, France
03.2018 - 02.2019
- Managed Click&Collect channel (130M€ Turnover) across all categories.
- Responsible for sales targets and budget management for Click&Collect.
- Managed and developed team of 4 E-Key Account Managers.
E-Key Account Manager - Drive Food
UNILEVER
Rueil-Malmaison, Hauts-de-Seine
09.2016 - 03.2018
- Managed Click&Collect accounts representing >60M€ turnover.
- Delivered 16% growth in 2017.
- Led negotiations on assortment, promotions, & merchandising.
- Prior roles include Category & Shopper Manager (2014-2016).
Education
Master - Marketing
Grenoble Ecole de Management
Grenoble, Isère 09.2010 - 06.2014
Skills
- Digital strategy and transformation
- Innovation management
- Media planning and performance
- ROI optimization
- SEO & SEM
- Amazon (Retail & Media)
- E-commerce strategy
- P&L management
- Data analytics and tracking
- Consumer & Shopper insights
- Team Management
- Influence Management
LANGUAGES
French
Native
English
Fluent
Spanish
Intermediate
Timeline
Data-Driven Experiences Director - L'Oréal France
L'ORÉAL
01.2024 - 11.2025
Consumer Data & D2C Director - CPD
L'ORÉAL
10.2021 - 02.2024
E-Commerce Director - L'Oréal Paris
L'ORÉAL
03.2019 - 10.2021
Senior E-commerce Manager
UNILEVER
03.2018 - 02.2019
E-Key Account Manager - Drive Food
UNILEVER
09.2016 - 03.2018
Master - Marketing
Grenoble Ecole de Management
09.2010 - 06.2014