Rinku Depa
Levallois Perret
Summary
Analytical and data-driven media professional with over 8 years of experience in media and performance measurement. Deep knowledge of programmatic and social media platforms, as well as measurement studies such as Brand Lift & Conversion Lift studies. Skilled in productivity management, auditing, and benchmarking. Successfully worked with global clients in Europe, Southeast Asia, and India, gaining valuable international experience.
Overview
10
10
years of professional experience
Work History
Senior Manager- Programmatic
GroupM
2024.08 - Current
- Leading programmatic RTB strategies, advising clients on effective utilization of programmatic technology, tools, and trends to enhance understanding and interaction
- Platform Management: Set up, monitor, and optimize campaigns across various DPSs such as DV360.
- Owning the account relationship under supervision of Senior Director responsible for client growth strategy & targets.
Senior Consultant- Paid Social Media
GroupM
2021.08 - 2024.08
- Developing comprehensive paid social strategy aligned with business goals from brand awareness to generating leads or driving sales. Portfolio :LVMH, Pernod Ricard, BackMarket, Colgate-Palmolive, Filorga.
- Owning the end-to-end management and deliverables of specified paid social campaigns from implementation to optimization and measurement (MMM + BLS) ensuring its delivery to time, budget & quality standards
- Collaborating with global teams, central agencies, and clients to drive impactful results and establish consistent brand guidelines across
- Implementing Qualitative brand studies on various social media platforms (Meta, Twitter, Snapchat)
- Leading cross-functional communication efforts with critical stakeholders like Meta, Tiktok, LinkedIn, and Pinterest.
Productivity Manager
MediaCom, GroupM
2019.01 - 2021.07
- Successfully automated the productivity report in collaboration with the cetral teams, which is shared monthly across various stakeholders -clients, local agencies & auditors.
- Generated productivity and purchasing performance reports for different media channels like Digital, TV, Print, DOOH & Radio.
- Consolidate productivity data and be the dedicated point of contact for Mediacom Central and Ebiquity France on purchasing and performance data sources
- Facilitate seamless exchange of data between central Mediacom and all markets with Ebiquity for accurate reporting.
Media Analyst
Accenture
2015.11 - 2018.01
- Conducting media benchmarking analyses across global clients (Unilever, Coca Cola, Sanofi, KraftHeinz) for television media
- Validating agency performance compared to contractual goals to determine annual remuneration
- Analysing campaign effectiveness to ensure optimal cost and quality deliveries from agencies
- Successfully single-handedly worked on the exploratory RFP for Coca Cola Indonesia.
Media Planning Executive
Mindshare, GroupM
2014.04 - 2015.10
- Servicing & media planning support lead for PepsiCo Foods
- Actively contributing to pitch presentations encompassing a 360 media strategy
- Delivering weekly post evaluation and monthly competitive reports to monitor the industry activity including both Online and Offline media
- Managing award entries for the respective brands during CANNES LIONS, EMVIES etc.
Education
MARKETING COMMUNICATIONS -
The Delhi School of Communication
01.2013
BACHELOR OF ARTS -
Delhi University
01.2011
Skills
- Programmatic (DSP & SSP)
- Social Media (Meta, LinkedIn, Tiktok, Snapchat, Pinterest)
- Project Management
- Productivity & Performance measurement
- Advanced Excel
Languages
French
Upper intermediate (B2)
English
Advanced (C1)
Hindi
Advanced (C1)
Hobbies and Interests
- Reading
- Fitness Enthusiast
- Wine Amateur
Timeline
Senior Manager- Programmatic
GroupM
2024.08 - Current
Senior Consultant- Paid Social Media
GroupM
2021.08 - 2024.08
Productivity Manager
MediaCom, GroupM
2019.01 - 2021.07
Media Analyst
Accenture
2015.11 - 2018.01
Media Planning Executive
Mindshare, GroupM
2014.04 - 2015.10
MARKETING COMMUNICATIONS -
The Delhi School of Communication
BACHELOR OF ARTS -
Delhi University
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