Renee Etcheverry

Pre Launch:

• Spearheaded the localization of Peerspace's product for the Paris market within a 3-month sprint, establishing the city as the company's first non-English market.
• Successfully led the acquisition and onboarding of 1000 live spaces in Paris intramuros and banlieue proche.

Operations:

• Collaborated with the international team to devise and execute a highly successful go-to-market strategy, consistently exceeding MoM and YoY growth projections in the inaugural year.
• Demonstrated leadership by mentoring and leading the local team, resulting in the execution of projects that significantly increased skill sets and consistently achieved exceptional OKR results.
• Executed multiple host success projects, including a ramp-up program for high-potential hosts, realizing a remarkable 405% increase in inquiries, 340% in new requests, and 190% in bookings within a single quarter.
• Monitored and leveraged BI to define performance markers, proactively identifying and addressing 'at-risk' hosts to enhance the experience for both internal hosts and external guests.

Hospitality & Host Community:

• Established and implemented a market-specific Onboarding and Host Educational program, resulting in a swift host adoption process with low support tickets.
• Maintained close collaboration with the CX team and local representatives, ensuring exceptional customer care for all Paris-related issues.
• Cultivated a supportive community of local founding hosts through personal feedback calls, space visits, and engaging host "aperos."

Marketing:

• Provided invaluable market insights to inform targeted digital campaigns (Ads and brand marketing) and lifecycle email strategies.
• Served as the local spokesperson for all PR activities, including televised/print interviews, bylines, and in-person activations.
• Successfully led a digital marketing campaign with a 1000€ budget, achieving 3M impressions, 1600 click-to-blog visits, and a lower CPC compared to similar campaigns.

• Played a key role in scaling Community Learning programs worldwide, and assisting leadership deliver information transfers during a global company restructure.
• Managed end-to-end learning projects, collaborating with key stakeholders to align methods with desired outcomes, such as implementing NPS scores for hospitality teams.
• Hosted engaging webinars (+400 viewers) and virtual classroom sessions, achieving high engagement and satisfaction scores (4.9/5 stars).
• Led discussion circles on Inclusion & Diversity and co-hosted Leadership Circles with territory GMs post-restructuring.

• Collaborated with Managers and the SE Leadership Team to articulate the local employer brand and business operations standards, achieving a cohesive and streamlined service delivery across multiple cities.
• Successfully managed onboarding processes for all levels, from directors to associate employees, orchestrating the impactful "First Day at WeWork" experience for over 100 employees joining the SE team.
• Localized training materials and created bespoke resources in close collaboration with the Global HQ, ensuring alignment with the organizational goals.
• Spearheaded the COVID-19 transition for Community Team onboarding and training programs across EMEA markets, transitioning from a costly in-person model to an efficient online program that received 5-star ratings from users.
• Managed cultural and logistical complexities to ensure a seamless onboarding experience for team members across diverse EMEA regions.
• Delivered over 400 live and online training sessions, including offsites for Managers and Leadership teams, along with specialized hospitality training for Community Teams.

Events @ WeWork Lafayette / WeWork Coeur Marais:

• Innovated and implemented an efficient events application process, managing a dynamic calendar with an average of 5 executed events per week.
• Established key partnerships with local vendors, fostering local commerce and generating significant value for the member community.
• Forged strategic alliances with member accounts like VICE magazine, organizing successful events that enhanced lead generation and visibility for WeWork.

Sales @ WeWork Coeur Marais:

• Served as a trusted consultant, assisting member companies in identifying their office needs and achieving a remarkable average sales target overachievement of 300%.
• Maintained monthly occupancy at >95% and reduced churn to
• Successfully lowered sales/renewal discounts, significantly increasing and securing monthly revenue.
• Managed building movement to avoid rental gaps and provided comprehensive coaching and mentorship to new Community Team members.