Renata Luca Capelj
Paris
Summary
I’m passionate about bringing big ideas to life and building genuine connections through my work. Whether through art, design, fashion, or food, I love exploring how different creative disciplines can converge to tell powerful and meaningful stories. My goal is to continuously grow and evolve, blending creative direction, event planning, and storytelling in ways that feel authentic and impactful. I want to work on projects that push boundaries, create lasting connections, and, above all, inspire a sense of childlike wonder along the way.
Overview
6
6
years of professional experience
1
1
Certification
Work History
Founder & Curator
Apéro Journal
04.2024 - Current
- Developed Apéro Journal as a platform for storytelling, combining creative direction, event production, and magazine sourcing.
- Curating archive magazines and books that showcase different cultures, stories, and perspectives, to inspire and engage audiences.
- Conceptualizing and hosting events, such as reading rooms, to bring people together, and to facilitate meaningful conversations and discovery.
Publicist
Olu & Company
07.2022 - 07.2024
- Secured local and national print, online, and broadcast media coverage, increasing brand visibility.
- Created marketing and press materials, such as press releases, pitches, talking points, customer personas, newsletters, and social media copy, in support of communication strategies.
- Produced and coordinated events including College for Creative Studies The Show 2024, 1-54 Contemporary African Art Fair, Gucci Changemakers Initiative, ILY2 x NADA 20th Anniversary Dinner, Institute for AfroUrbanism Black Thriving Index, Newlab @ Michigan Central opening, and various LMCC initiatives.
Sales Coordinator
PERIODICALS Magazine and Concept Shop
01.2024 - 06.2024
- Managed inventory, customer engagement, and sales operations to increase revenue and improve customer experiences.
- Applied for grants to support creative initiatives, supporting the long-term growth and sustainability of the shop.
- Created newsletters, events, and digital outreach strategies to garner audience engagement for the brand.
- Produced events aligned with the shop's vision, expanding its reach, and strengthening relationships with different communities.
Vintage Seller & Creative Consultant
Freelance
02.2019 - 12.2023
- Sourced, styled, and curated unique, vintage garments.
- Produced content for social media platforms, driving engagement, and expanding brand reach.
- Collaborated with r4tgrll, a sustainable knitwear brand in Detroit, contributing to creative direction and event strategy.
- Co-produced a high-profile launch event for r4tgrll’s fall/winter collection at PERIODICALS, overseeing guest list management and event logistics for 200 industry professionals in Detroit.
Marketing and PR Intern
The Social Publicist
04.2022 - 07.2022
- Created plans that boosted clients' interaction with the media and grew our community on local, national, and social platforms.
- Conducted in-depth analysis of social media performance and competitive positioning to drive engagement for Olympic runner Shelly-Ann Fraser-Price.
Education
Bachelor of Interdisciplinary Studies - Public Relations and Strategic Communications, Art History
Oakland University
Skills
- Adobe Creative Suite
- Integrated marketing communications
- Project management
- Content creation and curation
- Copywriting
- Event management
Languages
English
First Language
Croatian
Proficient (C2)
C2
Certification
- NASM certified personal trainer and fitness nutritionist
References
References available upon request.
Timeline
Founder & Curator
Apéro Journal
04.2024 - Current
Sales Coordinator
PERIODICALS Magazine and Concept Shop
01.2024 - 06.2024
Publicist
Olu & Company
07.2022 - 07.2024
Marketing and PR Intern
The Social Publicist
04.2022 - 07.2022
Vintage Seller & Creative Consultant
Freelance
02.2019 - 12.2023
Bachelor of Interdisciplinary Studies - Public Relations and Strategic Communications, Art History
Oakland University
Similar Profiles
Joseph RileyJoseph Riley
Barista Manager, Part-time at ApéroBarista Manager, Part-time at Apéro
Anna McIlleceAnna McIllece
Visual Arts Lead Editor at Inscape JournalVisual Arts Lead Editor at Inscape Journal
Austin McEowenAustin McEowen
Faculty/Intern Liaison at Made in Millersville JournalFaculty/Intern Liaison at Made in Millersville Journal