MARIA BOUCETTA
Franchise Manager
Paris
Summary
A results-driven professional with marketing and sales expertise works to improve business standards while expanding their knowledge base. The skills needed to handle key accounts and business portfolios and KOL engagement stem from my experience. My dedication to professional conduct and motivation leads to steady work performance. The combination of product development skills with market analysis and lifecycle management expertise enables me to develop strategic plans that meet current market requirements. I seek to take on fresh responsibilities which will help me develop personally while creating a better quality of life through a supportive social network.
Overview
20
20
years of professional experience
Work History
Commercial and North Africa Marketing Director
MEDTCO
07.2023 - Current
- Developed North African market for medical machines.
- Developed commercial and marketing strategies.
- Developed relationship with our partners.
- Created content and promotional materials to drive engagement and conversions.
Product Manager
Opalia, Recordati
01.2022 - 06.2023
- Communicated effectively with team members to deliver updates on project milestones and deadlines.
- Developed product documentation to communicate upcoming features and products to internal teams.
- Collaborated with sales teams to develop effective training materials that drove increased product knowledge among staff members, resulting in higher close rates.
- Analyzed metrics to measure product performance.
Franchise Manager
Abdi Ibrahim
07.2021 - 11.2021
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
- Collaborated with cross-functional teams to ensure consistent branding across all company touchpoints and communications channels.
- Boosted sales performance through creation of engaging promotional materials and targeted advertising strategies.
Product Manager for Respiratory, Urology, Psychi
Opalia Recordati Corporate
07.2018 - 06.2021
- Communicated effectively with team members to deliver updates on project milestones and deadlines.
- Developed product documentation to communicate upcoming features and products to internal teams.
- Collaborated with sales teams to develop effective training materials that drove increased product knowledge among staff members, resulting in higher close rates.
- Coordinated design meetings and decisions with internal departments and teams.
- Analyzed metrics to measure product performance.
Product Manager for Generic Company
Dar Essaydali
09.2017 - 06.2018
- Collaborated with sales, marketing, and support teams to launch products on time and within budget.
- Maintained positive vendor relations to build strong partnerships.
- Documented user stories, specifications, and product features into detailed work order to communicate across teams and build mandatory requirements.
- Improved product functionality with innovative design solutions, resulting in increased sales conversions.
Product Manager for Oncology Therapies
AstraZeneca Algeria
02.2016 - 07.2017
- Managed full product lifecycle, from ideation through post-launch support, ensuring consistent quality control measures were in place.
- Implemented Agile methodologies for more efficient project management and team collaboration.
- Managed stakeholder expectations effectively throughout the entire product development process.
- Prioritized roadmap in order to achieve product goals and metrics.
Senior Hospital Sales Representative
AstraZeneca Algeria
02.2010 - 02.2016
- Conducted informative presentations for healthcare professionals, increasing understanding of products'' clinical benefits and applications''.
- Enhanced product knowledge through continuous training, enabling effective communication of unique selling points to clients.
- Attended industry events and networking functions to establish new contacts while maintaining existing professional relationships within the healthcare sector.
- Maintained detailed records of all interactions with clients using CRM software, allowing for streamlined communication between departments regarding account statuses.
Medical Representative
AstraZeneca Pharmaceuticals
02.2008 - 02.2010
- Established strong relationships with healthcare professionals, resulting in increased trust and credibility for the organization.
- Arranged appointments with doctors, pharmacists and medical teams to raise awareness of latest product launches.
- Assisted physicians with patient education efforts, providing resources and support as needed.
- Collaborated with sales team to develop targeted marketing strategies that boosted overall revenue growth.
Medical Sales Representative
Pierre Fabre, France
11.2005 - 01.2008
- Increased sales revenue by consistently meeting and exceeding sales targets through strong relationship building and product knowledge.
- Developed key relationships with medical professionals, leading to consistent referrals and increased customer base.
- Boosted sales performance through effective negotiation skills, customizing pricing plans according to client budgets while maintaining profitability.
- Consistently surpassed quarterly quotas by identifying key decision-makers within target organizations and tailoring sales pitches accordingly.
Education
Bachelor's degree - molecular & cell biology
University of Constantine
ConstantineMBA - Marketing Management
INSIM
AlgeriaSkills
- Microsoft Word
- Microsoft Excel
- Microsoft PowerPoint
- IQVIA
- Digital Marketing and Communication
- Project Management
- KPI tracking
- Project planning
- Product life cycle management
- Product strategy
- Data-driven decision making
- Teamwork and collaboration
LANGUAGES
French
Native or Bilingual
English
Full Professional
Spanish
Limited Working
Arabic
Native or Bilingual
Hobbies and Interests
Literature, Animals, Travel
COURSES
- TAP Training
- Marketing & Management development program
- Computer science - Microsoft Office suite
Hobbies and Personal Interests
- Traveling – Cultivates cultural awareness and adaptability in diverse markets
- Reading – Enhances strategic thinking and keeps up with industry trends
- Music Appreciation – Fosters creativity and emotional intelligence
- Volunteering in Health Initiatives – Demonstrates commitment to patient-centric values
- Public Speaking & Networking – Builds confidence and stakeholder engagement skills
Timeline
Commercial and North Africa Marketing Director
MEDTCO
07.2023 - Current
Product Manager
Opalia, Recordati
01.2022 - 06.2023
Franchise Manager
Abdi Ibrahim
07.2021 - 11.2021
Product Manager for Respiratory, Urology, Psychi
Opalia Recordati Corporate
07.2018 - 06.2021
Product Manager for Generic Company
Dar Essaydali
09.2017 - 06.2018
Product Manager for Oncology Therapies
AstraZeneca Algeria
02.2016 - 07.2017
Senior Hospital Sales Representative
AstraZeneca Algeria
02.2010 - 02.2016
Medical Representative
AstraZeneca Pharmaceuticals
02.2008 - 02.2010
Medical Sales Representative
Pierre Fabre, France
11.2005 - 01.2008
Bachelor's degree - molecular & cell biology
University of Constantine
MBA - Marketing Management
INSIM
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