Rahma JLASSI

• Managed growth and commercial activities for leading beauty and personal care brands, including Bio-Oil, Beesline, Biomagic, Nair, and other international brands, resulting in enhanced market share.
• Develop and execute brand strategies, marketing plans, and promotional campaigns to strengthen brand awareness and market presence.
• Planned and coordinated product launches, brand activations, and consumer engagement initiatives to drive brand recognition and consumer interaction.
• Managed collaborations with influencers, bloggers, UGC and PGC creators to enhance brand visibility and support digital marketing campaigns.
• Analyze market trends, consumer insights, and sales performance to identify growth opportunities.
• Ensure effective brand execution across pharmacy and beauty channels through merchandising and promotional activities.
• Lead and train Beauty Advisor teams to ensure strong brand representation and customer engagement.
• Collaborate with suppliers, retail partners, and internal teams to successfully implement brand strategies.

Key Responsibilities

• Managed key online and beauty retail accounts, fostering robust business relationships that enhanced brand visibility.
• Managed e-commerce and beauty channel performance, including sales analysis and market opportunities.
• Oversaw beauty and personal care brands, including Kaminomoto, Pharmaceris, Lirene, DS, and Alfaparf Milano, driving strategic brand initiatives.
• Developed sales strategies, promotional plans, and commercial offers to support brand growth.
• Coordinated product launches, marketing activities, and brand activations.
• Collaborated with suppliers, retailers, and internal teams to execute brand strategies effectively, ensuring alignment with market trends.

• Managed sales activities across online platforms (Talabat, Snoonu, Rafeeq...), beauty shops, and pharmacy channels to optimize brand presence.
• Managed and promoted brands including MCCM, Agadir, Synbionyme, Beaver, and other personal care brands.
• Developed customer relationships and led promotional activities that enhanced brand visibility and contributed to sales growth.
• Coordinated with pharmacy teams and retail partners for effective product execution, ensuring alignment with brand strategy.
• Monitored sales performance and supported business development initiatives.