Pratapaditya Purkait
Marketing Solution Architect
Meudon,France
Summary
Highly Motivated marketing Solution Architect with 15 years of experience , recognized for assessing operational needs and developing solutions to save costs, improve revenues and drive customer satisfaction. Resourceful and well-organized with excellent leadership and team-building record.
Overview
15
15
years of professional experience
4
4
years of post-secondary education
8
8
Certification
Work history
Solution Architect
Hilti
Paris, France
05.2022 - Current
- Improving Marketing automation (SFMC & CDP) process and services for Hilti B2B Customers, stabilize the marketing operation and improve Campaign effectiveness by reducing and eliminating data issues.
- Leading Hilti Regional Marketing Automation as Solution Architect to migrate to new marketing automation platform (Salesforce Marketing cloud) ecosystem from ACS.
- Delivering Solution which scalable, stable and expandable across all the 70 markets that Hilti operates
- Managing Regional Technical team and helping them learn and grow in SFMC eco system and building a strong technical team.
- Created and implemented innovative business solutions to support corporate objectives.
Senior Solution Designer
Singtel
Singapore, Singapore
11.2019 - 04.2022
- Improving Marketing automation (Oracle Responsys) process and services for Singtel group consumer (B2C), to stabilized the marketing operation and improve Campaign effectiveness by reducing and eliminating data issues and data sync time by ~50%.
- Leading Singtel Group Enterprise marketing Automation as Technical Architect to migrate to new marketing automation platform (Salesforce Marketing cloud) ecosystem from Legacy application/system
- Successfully managing vendors, different marketing application/systems, internal stakeholders, delivering projects on time to achieve targeted KPI's.
- Helped to reduce AMS cost >30K per month by complete reduction of vendor support for BAU operation and technical assistance.
- Successfully Managing, Supporting, building and deploying new or old application using Backend Data Base (Oracle ATP), Kubernetes, Oracle Integration cloud, Git and docker.
- Configuring & supporting GE CRM application (SFDC) and Reporting platform (Einstein Analytics) for sales and marketing team.
Assistant Manager CRM
Shopee
Singapore, Singapore
02.2019 - 11.2019
- Stabilized marketing operation (using SFMC) through automation, training to local teams and enforcing marketing best practices across all the 7 regions where Shopee operates and introducing new marketing features to cater market on going demand.
- Increased OR and CTR by catering localized, personalized content with product recommendation by proper segmentation, send time optimization and maintaining IP and domain reputation.
- Successfully managing vendors, internal stakeholders, delivering projects on time and leading small team to achieve targeted KPI's.
- Helped reducing AMS cost by providing inhouse technical and functional support for all the regional teams replacing vendor services.
- Successfully managing custom activities (custom Push notification) in Journey builder and Heroku platform (Application hosting).
Senior Consultant- Marketing
CGI
Bangalore, India
05.2018 - 02.2019
- Successfully translating business logic into technical requirement and implemented various B2B (using Pardot) and B2C (Using Salesforce Marketing Cloud) campaign across different countries.
- Implemented custom lead management's scoring and grading model which was a huge success in terms of lead nurturing and lead management.
- Successfully Building responsive Landing page, lead capture form, Dynamic and personalized email for different regions to cater business need and increase campaign ROI leveraging cloud pages.
- Provided effective and result driven omni channel marketing automation solution and implemented them across different countries for sales and marketing teams by integrating CRM(SFDC) and Marketing (Pardot &SFMC) and build process using these SAAS platforms
- Proving on demand basis SME support for different teams in CGI on Pardot and salesforce Marketing cloud.
Team Lead
Accenture
Bangalore, India
10.2015 - 05.2018
- Trained and help to get certified more than 30+ resources in salesforce marketing cloud as a trainer and mentor.
- Managing and delivering effective in-time marketing automation solution, campaigns across different channel for different projects/clients.
- Increased team size from 3 to 12 resources within 7 months after taking the project ownership by delivering excellent work and demonstrating skill and technological capability by POC.
- Providing SME support on SFMC for different projects.
- Integrating sales (SFDC CRM) and Marketing (SFMC) for better customer segmentation, marketing and customer 360 view across different channel or campaigns.
- Successfully Supporting marketing automation platform (Adobe Campaign) for short periods
- Successfully migrating one Marketing automation platform (Oracle Responsys) to another marketing platform (Salesforce Marketing cloud) as part of client requirement
- Successfully helping Presales teams for RFP response and sow drafting and cost estimation using Accenture inbuild estimation tool.
IT Analyst
TCS
Brighton, Kolkata, Bangalore, India
03.2011 - 10.2015
- Delivered multiple projects in CRM and Marketing automation using different tools (Unica, Siebel) and technology within budget, on-time and error free delivery
- Helped sales team with POC to get projects and helped in project cost and resources estimation
- Self-learned new technologies to work on new projects and technologies
- Providing training on Unix scripting, Siebel, Unica and Oracle Pl/SQL to junior team members.
- Migrating data from one platform to another leveraging Unix scripting and PL/SQL procedure/queries.
- Giving production support and managing Siebel server and creating custom report on different jobs and Siebel servers.
- Configure , manage and create report on OBIEE database.
Education
B-Tech (ECE) - electronics & telecommunication Engineering
Maulana Abdul Kalam Azad university of technology
India 06.2006 - 06.2010
Skills
- Siebel , Salesforce CRM
- Digital Marketing
- Leadership
- Pardot , Salesforce marketing Cloud
- Einstein Analytics & Data Cloud
- Kubernetes , Docker, git , Rabbit MQ
- Responsys , Oracle Integration cloud
- Google AdWords
- SEO , SEM
- Rest API , SOAP API
- Heroku , Bitbucket
- PL/SQL , UNICA
- HTML , CSS & JavaScript
- Jira ,Confluence , Lucid chart
- Unix Scripting & AMP Script
- Segmentation , Campaign Management
- OBIEE , Adobe Campaign
- Problem-solving
Certification
- Certified Salesforce Marketing Cloud Consultant.
- Certified Salesforce Marketing Cloud email specialist
- Certified Salesforce Pardot Specialist
- Certified Salesforce Marketing Cloud Admin
- Certified Salesforce Marketing Cloud Developer
- Certified Salesforce Platform APP Builder
- Accenture Certified Agile and Scrum Professional
- Faststats Certified by Apteco
- Certified Google Analytics by Google
Languages
English
Native
Hindi
Native
Bengali
Native
French
Beginner (A1)
Accomplishments
- Accenture ACE Award Q1 and Q2 2017
- Top performer award by Accenture in 2017
- Top performer award by TCS in 2013
Affiliations
- Travelling , Sports & new technology
Personal Information
Hobbies: Travelling, Cooking, Photography, Sports, Learning new Technology, Social work (blood donation, helping NGO etc.)
Quote
There is a powerful driving force inside every human being that, once unleashed, can make any vision, dream, or desire a reality.
Tony Robbins
Timeline
Solution Architect
Hilti
05.2022 - Current
Senior Solution Designer
Singtel
11.2019 - 04.2022
Assistant Manager CRM
Shopee
02.2019 - 11.2019
Senior Consultant- Marketing
CGI
05.2018 - 02.2019
Team Lead
Accenture
10.2015 - 05.2018
IT Analyst
TCS
03.2011 - 10.2015
B-Tech (ECE) - electronics & telecommunication Engineering
Maulana Abdul Kalam Azad university of technology
06.2006 - 06.2010
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