Summary
Overview
Work History
Education
Skills
Languages
Accomplishments
Affiliations
Timeline
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Prashant Wani

Prashant Wani

Pune

Summary

Seeking a Chief Marketing Officer position to leverage my extensive 24-year background in sales, marketing, business development, and strategic crop sector positioning. I am dedicated to driving forward brand innovation, exploring new market segments, and maximizing geographic opportunities to foster organizational growth and success.

Overview

21
21
years of professional experience

Work History

1. Crop Manager Cotton & Wheat ( PAN India )

UPL
Mumbai
10.2021 - Current
  • Strategic Leadership and Market Growth:Led nationwide crop strategy development, driving significant market penetration and growth.
  • Product Innovation and Launch Excellence:Managed initiatives for new molecules, ensuring timely market introduction and competitive advantage.
  • Field Team Training and Development:Designed and implemented comprehensive training programs, enhancing field team effectiveness and product knowledge.
  • Financial Planning and Resource Optimization:Directed budgeting exercises and optimized resource allocation across zones for operational excellence.
  • Market Analysis, Positioning, and Promotion:Conducted competitive analysis, implemented market positioning strategies, and developed impactful promotional campaigns to drive market share growth.

Key Achievements

  • Orchestrated the Ulala Red Ribbon Campaign across cotton geographies, encompassing 50 million acres.
  • Spearheaded the "Sabse Surakshit Sabse Asardar" (Sweep Power) initiative, covering 1.5 million acres.
  • Ensured disease-free trees with Cuprofix, reaching 300,000 acres.
  • Integrated Ulala and Tinto to achieve 100,000 liters in liquidation.
  • Executed the Pronutiva Package campaign at the retailer and farmer levels.
  • Successfully launched Centurion, a groundbreaking grassy herbicide.
  • Implemented a Heat Stress Campaign across 500,000 acres of wheat fields.
  • Introduced Spruce into the wheat market, establishing a strong brand presence.
  • Pioneered the Apache launch in the cotton market, focusing on the thrips segment.
  • Launched Argyle and established a foothold in a new market segment.
  • Achieved a 3% increase in market share through strategic initiatives.

3. State Marketing Manager

UPL
Akola
04.2016 - 05.2024
  • Strategic Marketing Oversight for Maharashtra:Direct all marketing initiatives across Maharashtra, strategically positioning brands and spearheading impactful campaigns to dominate regional markets.
  • Brand Enhancement and Product Launch Mastery:Drive branding efforts and successfully launch key products like Avancer Glow and Cuprofix, achieving rapid market adoption and differentiation.
  • Innovative Field Trials for Next-Generation Solutions:Lead pioneering field trials for cutting-edge molecules, fostering innovation and shaping future product strategies based on rigorous testing and feedback.
  • Insightful Market Analysis and Strategic Planning:Conduct comprehensive market analyses to uncover insights, inform strategic decisions, and capitalize on emerging opportunities in dynamic market landscapes.
  • Empowering Training Initiatives for Field and Sales Teams:Develop tailored training programs that empower field and sales teams with in-depth product knowledge and sales techniques, driving performance excellence.
  • Efficient Budget Management and Performance Optimization:Optimize budget allocations for sales promotions and track liquidation metrics meticulously, ensuring efficient resource utilization and continuous performance improvement.

2. Zonal Sales Manager

UPL
Pune
05.2018 - 09.2021
  • Zone Sales Leadership and Channel Management:Lead strategic sales initiatives and channel management efforts within the zone, driving robust market penetration and revenue growth.
  • Brand Development and Market Positioning:Spearhead comprehensive brand development strategies, ensuring strong market positioning and brand equity enhancement.
  • Key Account Management and Client Relations:Manage key accounts with a focus on nurturing relationships and maximizing client satisfaction and retention.
  • Inventory Optimization and Supply Chain Oversight:Implement effective inventory management strategies to optimize stock levels and ensure seamless supply chain operations.
  • Comprehensive C & F Operations Management:Oversee end-to-end operations of C & F (Clearing and Forwarding) for the past seven years, ensuring efficient logistics and distribution processes.

4. Senior Regional Manager

UPL
Yavatmal
10.2010 - 04.2016
  • Strategic Sales Leadership in Akola Region (Vidarbha & Marathwada):Spearheaded strategic sales initiatives across the Akola region, orchestrating channel management, optimizing inventory, and overseeing depot operations to maximize market penetration and operational efficiency.
  • Sales Executive Role at UPL Ltd (Yavatmal):Managed comprehensive sales responsibilities for integrated business territories (AF+FC+VC) at UPL Ltd, achieving substantial growth and expanding market presence through innovative sales strategies.
  • Depot Management and Logistics Expertise:Efficiently managed depots, ensuring seamless logistics operations and inventory control to meet customer demands and enhance service delivery.
  • Strategic Planning and Market Expansion:Developed and executed strategic sales plans that drove market expansion and captured new business opportunities, leveraging insights from market analysis and customer feedback.
  • Customer Relationship Management and Sales Effectiveness:Cultivated strong customer relationships and enhanced sales effectiveness through targeted sales initiatives, fostering long-term partnerships and achieving sales targets consistently.

5. Sales Executive

Isagro Asia Agrochemical Pvt Ltd
Nashik & Nagar
01.2003 - 09.2010
  • Excelled as an area sales executive at Isagro Asia Agrochemical Pvt Ltd, driving sales strategy implementation and market development initiatives, resulting in enhanced market presence and customer satisfaction.

Education

Master's Degree MSc (Ag) Specialization in Agronom

JNKVV Jabalpur University
Jabalpur

Bachelor’s degree in agriculture: BSc (Ag)

JNKVV Jabalpur University
Jabalpur

Skills

  • Strategic Planning
  • Business Administration
  • Marketing
  • Policy Implementation
  • Workforce Management
  • Industry Knowledge

Languages

Marathi
First Language
Hindi
Upper Intermediate (B2)
B2
English
Upper Intermediate (B2)
B2

Accomplishments

  • Best Marketing Campaign Award 2017.
  • Runner up regional Manager Award for quality business 2013.
  • Best Territory Manager Award 2009.
  • Successfully launch of new product Avancer Glow & Cuprofix.
  • Worked on All crops Cotton, Soyabean, Paddy, Fruit & Vegetables.
  • Worked in both Sales & Marketing.
  • Established Ulala as a Mega Brand in Maharashtra.

Affiliations

Decade-Long Strategic Initiatives:

  • Established Lancer Gold and Ulala as flagship brands in the cotton sector.
  • Positioned Saathi as a leading brand in the paddy industry.
  • Introduced Cuprofix as a groundbreaking solution in the grape segment.
  • Led the market with Vesta in wheat, known for its advanced chemistry.
  • Innovated with Sweep Power, a next-generation herbicide in cotton.
  • Addressed farmer needs with Zeba technology.
  • Spearheaded Iris as a pioneering herbicide in soybean cultivation.
  • Developed Sorter for effective control of FAW and Pink Bollworm pests.

Timeline

1. Crop Manager Cotton & Wheat ( PAN India )

UPL
10.2021 - Current

2. Zonal Sales Manager

UPL
05.2018 - 09.2021

3. State Marketing Manager

UPL
04.2016 - 05.2024

4. Senior Regional Manager

UPL
10.2010 - 04.2016

5. Sales Executive

Isagro Asia Agrochemical Pvt Ltd
01.2003 - 09.2010

Master's Degree MSc (Ag) Specialization in Agronom

JNKVV Jabalpur University

Bachelor’s degree in agriculture: BSc (Ag)

JNKVV Jabalpur University
Prashant Wani