Piotr Nikodem Wierzba
Summary
Seasoned Chief Marketing Officer with a proven track record at Skycop, leading to significant business growth through strategic planning and performance marketing. Excelled in team leadership, fostering a culture of high performance and mentorship. Expert in Google Ads and multichannel marketing strategies, driving measurable results and ROI enhancements.
Overview
6
6
years of professional experience
Work History
Chief Marketing Officer
Skycop
01.2024 - Current
- Lead an international team of 18 marketing professionals, overseeing global multichannel campaigns
- Directed strategic marketing initiatives to align with corporate objectives, driving measurable growth
- Fostered collaboration and mentorship within the team, achieving a culture of high performance
Senior SEM Manager
AirHelp
09.2022 - 08.2024
- Managed SEM campaigns across European and global markets, achieving increased website traffic and ROI
- Implemented advanced analytics tools to monitor performance and identify optimization opportunities
- Built and led a high-performing team, coaching members to exceed targets and enhance productivity
Performance Manager
Wavemaker
01.2021 - 09.2022
- Oversaw omnichannel strategies for IKEA, resulting in improved conversions and higher ROI
- Optimized campaigns across platforms like Google Ads, Bing Ads, and social media channels
- Built relationships with key stakeholders to align marketing strategies with business objectives
Digital Marketing Coordinator
MediaCom
01.2019 - 01.2020
- Collaborated with top-tier clients like Shell, Coca-Cola, and Peugeot to execute SEM and Paid Social strategies
- Delivered impactful campaign insights through data-driven analysis and comprehensive reporting
- Conducted internal workshops to share expertise on digital marketing best practices
Education
Master's - Sociology
Uniwersytet im. Adama Mickiewicza w Poznaniu
01.2011
Bachelor's - Sociology
Uniwersytet im. Adama Mickiewicza w Poznaniu
01.2008
Skills
- Performance marketing and campaign optimization
- Team Leadership and Development
- Strategic Planning and Business Growth
- Google Ads
- Bing Ads
- Paid social expertise
- Advanced analytics and ROI analysis
- Multichannel Marketing Strategies
Languages
- Polish, Native
- English, Fluent
- Russian, Intermediate
- Spanish, Intermediate
Timeline
Chief Marketing Officer
Skycop
01.2024 - Current
Senior SEM Manager
AirHelp
09.2022 - 08.2024
Performance Manager
Wavemaker
01.2021 - 09.2022
Digital Marketing Coordinator
MediaCom
01.2019 - 01.2020
Master's - Sociology
Uniwersytet im. Adama Mickiewicza w Poznaniu
Bachelor's - Sociology
Uniwersytet im. Adama Mickiewicza w Poznaniu
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