Pierpaolo Abbatiello
London
Summary
Innovative Trust & Safety leader, passionate about data-informed strategies, thought leadership, and people development. 20+ years in risk management across digital advertising policies, payments, e-commerce, and intellectual property rights. Regardless of the field, I strive to optimize experiences and bring structure to chaos.
Overview
20
20
years of professional experience
Work History
Global Head of Strategy, Monetization Integrity
TikTok
12.2020 - Current
- Drove TikTok's integrity strategy for the entire monetization ecosystem in order to prevent User Harm, Legal, Regulatory, and PR risks.
- Stakeholders: Product, Policy, Ops, Engineering, Data Science, Legal, GR, PR, Trust and Safety, e-Commerce, Sales.
- Key Achievements: supported exponential YoY business growth, while continually maintaining and improving TikTok's Public Trust profile and scaling ads moderation policies, processes and products; promoted from EMEA to Global Head after 2 years.
Global Manager, Business Integrity
Meta
07.2018 - 11.2020
- Led a highly engaged global team overseeing multiple business integrity programs and workflows to mitigate risk to managed advertisers and publishers, strengthen key partnerships and improve experience.
- Stakeholders: Sales, Eng, Policy, Trust and Safety, Legal.
- Key Achievements: launched a tiered support model for critical sales events, and executive reports to proactively monitor integrity pain points of top clients, while bringing CSAT from 60% to almost 90% in a half.
Sabbatical
Fonderie Sonore
01.2017 - 06.2018
- Took a diploma in Electronic Music Production (lifelong dream), and produced and distributed my first EP.
EMEA Manager, Intellectual Property Ops
Meta
08.2015 - 12.2016
- Built large team of IP experts, data and tool experts to mitigate legal risk (copyright, counterfeit, defamation) at scale, while enabling value for engaging content creators and protecting freedom of speech.
- Stakeholders: Legal, Partnerships, Policy, Engineering, Data Science, Sales, Product and other Ops teams.
- Key Achievements: Designed strategy to scale organic growth with limited resources, increase team and process efficiencies, and expand coverage to new products (i.e Facebook Live).
Manager, Risk & Payments Ops
Meta
05.2010 - 07.2015
- Built and led a team of senior product risk strategists, driving trust and safety for all new payment and commerce products.
- Stakeholders: Product Managers, Developers, Legal, Finance, UX research.
- Key achievements: supported integration of gaming developers' risk and payments infra (from 0 to 1B+ industry); enabled >20$MM in revenue through fraud rules optimization; patented fraud-mitigation system leveraging social signals; created, executed and presented bullet-proof risk and customer support strategy for P2P Messenger payments.
Law Enforcement Relations Manager
eBay
01.2007 - 05.2010
- Worked with EU Law Enforcement on sensitive criminal investigations and ensured eBay's compliance with privacy and legal requirements.
Team Lead
PayPal
03.2005 - 12.2006
- Led and coached team of fraud analysts and prevented millions in Stolen Financial, Compromised Account, and Merchant Break-Out fraud.
Education
International Relations -
Dublin City University
Dublin01.2009
Foreign Languages & Literatures -
I.U.O.
Naples01.2003
Skills
- Critical & strategic thinking
- Thought leadership & team development
- Industry expertise
- Brand positioning
- Policy development
- Corporate governance
- Operational efficiency
- Government relations
Languages
Spanish
Bilingual or Proficient (C2)
Italian
Bilingual or Proficient (C2)
English
Bilingual or Proficient (C2)
Interests
Music-Making, Sports, Health & Wellbeing, Geopolitics & Finance, Coffee, Movies & Art
Timeline
Global Head of Strategy, Monetization Integrity
TikTok
12.2020 - Current
Global Manager, Business Integrity
Meta
07.2018 - 11.2020
Sabbatical
Fonderie Sonore
01.2017 - 06.2018
EMEA Manager, Intellectual Property Ops
Meta
08.2015 - 12.2016
Manager, Risk & Payments Ops
Meta
05.2010 - 07.2015
Law Enforcement Relations Manager
eBay
01.2007 - 05.2010
Team Lead
PayPal
03.2005 - 12.2006
International Relations -
Dublin City University
Foreign Languages & Literatures -
I.U.O.
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