Paulo De Barros
Viroflay
Summary
Strategic-thinking professional with expertise driving business growth to exceed expectations. Highly independent, hyper-motivated, curious with strong communication skills, both written and verbal in English, French, Spanish and Portuguese. Business-minded individual showcasing +13 years years working as an expert in the largest Tech organizations with several notable successes in market expansion, product development and profitability.
Overview
14
14
years of professional experience
Work History
SVP, Revenue & Data
Opera Software (NASDAQ)
Paris
01.2022 - Current
- Managing performance, strategy, and alignment of organization’s revenue-generating departments: 120M USD/Year
- Established and developed from scratch Opera's data strategy: governing, collection, management, user profiling and storage of data across the organization.
- Analyzing and deriving insights from data to build business and product strategies in order to maximize revenues, profitability, LTV, user growth and engagement.
- Coordinating with finance, product management, and marketing on messaging, pricing strategies, business & LTV/ROI models to achieve revenue goals.
- Leading and managing 30 people across: Data, Sales, Ad Operations, Monetization and Marketing.
Global Head, Monetization
Opera Software (NASDAQ)
Oslo
12.2012 - 12.2020
- Led all revenues strategies to meet stock market and investors’ expectations: 80M USD/year
- Owned strategic vision and execution around developing and scaling revenue opportunities.
- Built from scratch our ad tech solutions, processes and systems to maximize operational efficiency as well as profitability.
- Led team of 15 people: Monetization, Developers, Operational teams
Team Leader, Advertising Operations
Facebook (NASDAQ)
Dublin
10.2009 - 11.2012
- In charge of establishing operational business unit in Dublin, IE and Sao Paulo, BR
- Created and scaled first Optimization team at Facebook.
- Responsible for leadership and strategic directions across online operations division.
- Led team of 8 members while providing exceptional customer service: +200% YoY revenue growth.
Head, EMEA Marketing Research
Facebook (NASDAQ)
Dublin
10.2009 - 11.2012
- Designed and executed quantitative and qualitative strategies research to support the sales, engineering & marketing organizations.
- Translated research findings into actionable insights that had meaningful effects on EMEA advertisers as well as their return on investment: +50% YoY NPS growth.
- Motivated teams to take action in marketing as well as product strategies across organization.
Education
Master - International Business & Management
ISC Paris
Paris, France09.2009
Bachelor - Finance And Accounting
IUP Sceaux
Paris, France08.2007
Skills
- Executive Leadership
- Change and Growth Management
- Financial Management
- Strategic Planning and Execution
- Complex Problem Solving
- Statistical analysis
- Intelligence gathering
- Systems Organization
- Strategic Marketing
- Revenue growth
Languages
English
Bilingual or Proficient (C2)
French
Bilingual or Proficient (C2)
Spanish
Bilingual or Proficient (C2)
Portuguese
Bilingual or Proficient (C2)
Timeline
SVP, Revenue & Data
Opera Software (NASDAQ)
01.2022 - Current
Global Head, Monetization
Opera Software (NASDAQ)
12.2012 - 12.2020
Team Leader, Advertising Operations
Facebook (NASDAQ)
10.2009 - 11.2012
Head, EMEA Marketing Research
Facebook (NASDAQ)
10.2009 - 11.2012
Master - International Business & Management
ISC Paris
Bachelor - Finance And Accounting
IUP Sceaux
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